Responsible for the oversight and creation of the corporate communications/public relations and marketing strategy, corporate branding, as well as, new business development support for Hay Creek Hotels & Restaurants and their parent company, Victory Hotel Partners.

Current clients include: Victory Hotel Partners Hay Creek Hotels

• Develop brand strategies to develop focused tactical initiatives to support goals for the company’s upscale brand, Hotel RL. • Lead core brand initiatives, ensuring standards and signature moments are upheld, utilizing strong management skills and cross-divisional collaboration with internal corporate and property level stakeholders. • Develop clear objectives, scope, timelines and budgets, ensuring all key organizational elements are considered from brainstorming to implementation. • Identify, research and evaluate new business opportunities and market initiatives to support Hotel RL brand. • Create annual media & communications strategy and oversee PR agency resources ensuring overall company goals and objectives are met and RLHC maintains a substantial presence in both trade and travel consumer press. • Manage organic social media & influencer team and partner closely with editorial and paid social teams to build roadmap for content that is complimentary to RLHC branding. • Strategize and work with business leaders across the organization to execute social campaigns that resonate and support business objectives.

• Identify and establish the brand voice and personality across all social and digital channels• Develop the content strategy and manage the creation and execution of editorial, social & digital, influencerand PR (consumer and B2B) activities to engage prospects & members to drive subscription and retention.• Manage and develop content team of five to create and produce effective, integrated cross-channelcampaigns.• Work with outside PR agency to define media and public relation strategies to build brand image andincrease awareness.• Develop optimization plans to improve key metrics, using data, consumer insights and business intuition to develop break-through marketing ideas/programs.• Manage annual Content &. PR budget.

• Develop and deliver annual strategic communications plans to meet goals for multiple consumer jewelry brands (KARL LAGERFELD Fine Jewelry, Scott Kay, ArtCarved Bridal and Triton Jewelry) sold through various channels of distribution and present concepts and results to key stake holders and executive teams. • Lead the development and execution of all marketing communications initiatives, which include digital media campaigns, social media presence on all channels, influencer strategy and partnerships, and public relations plans (trade and consumer) to increase brand visibility and global awareness.• Direct and oversee digital agency in the development and execution of campaign concepts, creation of content and calendars as well as analytics of social media plan for all brands to effectively optimize budget. • Investigate new social technologies and emerging platforms to uncover opportunities for innovation.• Maintain process workflows that effectively brief team on storytelling focus and asset needs and ensure consistent execution of social marketing campaigns with creative, merchandising, PR, and technology teams.• Manage PR agency as well as establish and maintain key industry media relations, direct annual PR plan/calendar, oversee national and regional PR activities/events and short and long lead outreach.• Liaise with independent retailer/jewelers to support local print, digital social and PR efforts.

• Developed, communicated and led comprehensive social media & digital advertising strategy for multiple fragrance brands including Kenneth Cole, Vince Camuto, Rihanna, JayZ and Jessica Simpson. • Developed and managed social media programs with digital agency to create innovative campaigns to support individual brand goals, overall brand and marketing initiatives across social networks and various brand sites as well as integrate with public relations strategy. • Continuously optimized and monetized all brands’ presence on Facebook, Twitter, Pinterest and Instagram to increase brand awareness using monthly analytics/data. • Created, executed and maintained process workflows that ensured consistent execution and delivery of social & digital marketing campaigns with creative, PR, advertising partners and technology agencies.

Conceptualize and execute annual Marketing plan and strategy to support studio business in Westchester County and New York City and Power Pilates Education segment Nationwide. This includes company messaging and branding, industry partnerships, event participation, ad campaigns and placement, research initiatives and budgeting.

Lead hotel and travel trade public relations activities on behalf of Starwood and all its brands and prepared senior executives for interviews, speeches, public appearances and events. I Developed public relations strategies and events and wrote public relations plan to support Starwood’s brands and their new openings including W, St. Regis, Westin as well as promote and support the launch of two new hotel concepts- aloft and element.

Planned and executed VIP events for Starwood’s most senior executives and owners representing over three billion dollars in capital spent.

Supported the Accommodations, Catering,Travel, Accreditation, Merchandise and Wardrobe Departments for the operations and planning of the 2004 Olympic Games.

Creatively marketed the shopping center, included creating and implementing events and promotions to drive sales and traffic.