Develop and Execute Franchise Marketing Support Function / Coaching ProgramEstablish a marketing coaching/education cadence to support franchisees on all aspects of marketing across the new owner stage, seasoned owner stage, and owners who require additional support.Educate franchisees on comprehensive marketing plans that drive brand awareness, customer acquisition, and revenue growth.Partner with the Brand Director and Digital Agency to assess digital marketing campaign performance, consult with individual owners about digital strategy, troubleshoot campaign or website issues, make recommendations for budget allocation, etc.Analyze digital marketing performance and educate franchisees about KPIs, ROI, digital marketing terminology, lead tracking, and helping to establish performance expectations.Conduct monthly training sessions for franchisees on marketing best practices, tools, programs, and strategies.Provide ongoing support and guidance to ensure the successful execution of marketing initiatives at the local level.Partner with Marketing Specialists and vendor partners to build a library of training videos, articles, and resources.Stay informed about industry trends, market conditions, and competitor activities.Work closely with the corporate marketing team to stay up to date on the latest marketing program rollouts, recommendations, and pivots in strategy.Consult with franchisees frequently to identify opportunities for growth and improvement for local markets.Establish KPIs to measure the success of marketing initiatives (both digital and offline)Analyze data and provide regular reports on marketing performance to stakeholders.Feedback loop to the Marketing Director about marketing program perception across the network.

Researched local competitors in the client's market segment and compiled profiles that improved client’s competitive advantages.Conducted marketing plans that increased annual revenue 30%.Introduced innovative services that led to the acquisition of new customers and expanded market share. Developed, managed and maintained yearly advertising campaign budgets.Analyzed the media effectiveness of advertising campaigns and recorded a 30% positive impact on sales.Monthly reporting Google Ads, website traffic, and social media.Content writing and creation: website pages, blogs, social media, e-newsletter, external publications, utilizing SEO best practices.Developed multi-channel advertising promotions for diverse target audiences.Defined and delivered against KPIs.Development and implementation of messaging strategy.Negotiated contracts with outside vendors.Marketing/Sales training for staff and independent contractors. Provided direct support to CEOs and General Managers, as well as management of independent contractors.

Reporting to the CEO and COO, I drove profitable revenue growth by planning, coordinating, and implementing comprehensive marketing, communications, and public relations programs that enhanced PostNet's image and position within the marketplace. Developed the marketing business plan. Developed activities that fit PostNet’s marketing strategy, delivered the highest ROI, and drove profitable revenue growth. Maintained the marketing calendar and coordinated with vendors, operations, and purchasing. Led all marketing efforts and promoted a productive work environment that fostered teamwork, inter-departmental collaboration, metrics-based decision making, and performance excellence. Delivered results based on the marketing plan, working with the marketing team and vendors. Seamlessly coordinated and communicated all activities at HQ and within the franchisee network. Worked closely with a variety of stakeholder groups such as Franchise Sales, Development, Business/Franchisee Support, IT, and Training and Education.Tracked all marketing efforts by individual campaign, product line, and customer segments. Managed the efficiency and effectiveness of marketing plans and projects. Prepared monthly, quarterly, and annual reporting on all of PostNet’s marketing activities. Oversaw and managed the use of the National Ad Fund (NAF). Prepared a comprehensive annual budget to fund all recommended marketing activities. Thoughtfully shifted resources to pursue new opportunities as they arose.Enforced written, visual, and virtual brand standards vigorously. Enhanced PostNet’s image across all channels, maintaining its values and authenticity with customers. Was the liaison with representatives of media and advertising, as well as all marketing and public relations vendors.Oversaw a team of six, including: writers, graphic designers and marketing specialists.

Catellus, previously a business unit of ProLogis, is a master developer that has transformed former airports, military bases, and urban industrial sites into thriving retail, residential, and commercial communities My primary job function was new business development and website generation and management. I coordinated with business development teams to understand and plan for pursuit meetings, proposal creation and production, customer presentations, website development and implementation, and overall marketing collateral generation.• Led proposal and project deliverables; wrote, edited, coordinated, and established and enforced compliance with RFP requirements• Established and enforced pre-production document management and file sharing processes for proposals• Developed time lines, schedules, brands, content, and overall win themes of proposals• Directed graphic designers, document processing, and production staff• Implemented and protected company image/brand on all proposals, marketing materials, and websites• Managed catellus.com and two Catellus-owned project websites• Managed all website analytics and created visitor trending spreadsheets• Wrote, managed and updated boilerplate library of Catellus marketing materialsCatellus proposals created, branded and presented with my contribution:• City of Oakland, CA: redevelopment of Oakland Army Base, $1 Billion dollar project• City of Austin, TX: redevelopment of the Green Water Treatment Facility, $500 Million dollar project• City of San Jose, CA: redevelopment of the Santa Clara County Fairgrounds, $150 Million dollar project

CMC Group is a commercial real estate developer, general contractor, and design-build firm. I managed all marketing functions including proposal generation, SOQ submittals, bid packages, team resumes, website administration, website content management, advertising campaigns (local and national), and client and database management.• Produced company bid packages, which included proposals and CMC marketing materials• Created press releases, project experience sheets, news articles, and advertisements• Developed and managed yearly marketing budgets• Managed media planning and buying with local and national outlets• Maintained company website and tracked and managed site analytics• Worked closely with IT department for website management and maintenance• Created press releases, project experience sheets, news articles, and advertisements

REColorado (formally Metrolist, Inc.) is a Multiple Listing Service (MLS) servicing Denver and its surrounding areas. I managed the marketing department and oversaw all marketing functions, catering to 35,000+ Denver-area Realtors. • Created advertising, press releases, and news articles• Managed all tradeshow events and corresponding marketing materials• Hosted a monthly, “super-users” group of 30+ Realtors® to gather feedback and insights into our products• Led training programs to teach Realtors® how to use the MLS system• Instructed Realtors® on marketing, lead generation, and customer service• Managed website design and content for: metrolist.com, mymls.com, mypdc.com and recolorado.com.• Sent customer notifications for website changes, outages, scheduled maintenance, and enhancements• Developed and maintained company’s first online, HTML newsletter, sent to 30,000+ Realtors®• Wrote all copy for each Metrolist website and worked closely with IT department for changes and updates• Managed B-2-B relationships with six Denver-based Real Estate Boards