Roxann Henze Email & Phone Number

Reston, Va

Manage a team that's responsible for executive, corporate, digital and social media content for a large technical association of more than 150,000 members.

Reston, Va

Manage the corporate and digital communications projects for a large technical Society of more than 146,000 members. Position Society as an industry leader by integrating messages on key initiatives into executive presentations, talking points, speeches, monthly President’s column, annual reports and blog posts.

Private consulting practice specializing in strategic marketing communications and public relations for nonprofit organizations and SMBs.Sample of Clients:* American Society of Civil Engineers* Airlines for America* Innovative Analytics & Training* Archaio LLC* REHAU* SkyLink USA* Evolve Marketing* Leesburg's Downtown Improvement Association* Acoustic on the Green Concert Series

Herndon, Va

Tapped to define, implement and oversee internal and external communications to include media relations, social media, the society’s award-winning journal Innovation, news and media page on Drupal website and monthly membership newsletter. Served as society’s editor. Reported to CEO.* E-Newsletter: Oversaw development of first IDSA membership (HTML) e-newsletter that drew members to the website. Wrote copy and coded newsletter in HTML. Distributed newsletter through Constant… Show more Tapped to define, implement and oversee internal and external communications to include media relations, social media, the society’s award-winning journal Innovation, news and media page on Drupal website and monthly membership newsletter. Served as society’s editor. Reported to CEO.* E-Newsletter: Oversaw development of first IDSA membership (HTML) e-newsletter that drew members to the website. Wrote copy and coded newsletter in HTML. Distributed newsletter through Constant Contact.* Media Relations: Generated unprecedented media attention for 2010 International Conference that resulted in 21 show-related articles (attracted18% more attendees than last year’s conference); pitched NYT for Design of the Decade awards that resulted in a story in the “Home & Garden” section and 4 other stories; pitched media for International Design Excellence Awards (IDEA) that resulted in 25 IDEA articles. Fleshed out meager media list to more robust list.* Social Media: Led the change of IDSA’s Facebook group to a fan page. Grew it organically from zero to over 4,000 fans. Created conversations on IDSA’s LinkedIn page and other related groups that resulted in increased awareness for the society. Created the society’s first social media policy.* Publication: Managed the society’s journal from choosing themes to editing copy to overseeing the consultant managing editor. Championed the creation and launch of the first digital version of the journal. Show less

Manager of Marketing & CommunicationsRecruited to part-time position for this community-leadership nonprofit. Direct vendor and volunteer coordination, marketing communications and collateral, internal communications, Web site, media relations, Annual Report, Yearbook and Alumni Directory. Plan and implement a lean budget. Report to president/CEO. * Special Events Marketing: Developed first themed promotional strategy for largest fundraising event, Northern Virginia… Show more Manager of Marketing & CommunicationsRecruited to part-time position for this community-leadership nonprofit. Direct vendor and volunteer coordination, marketing communications and collateral, internal communications, Web site, media relations, Annual Report, Yearbook and Alumni Directory. Plan and implement a lean budget. Report to president/CEO. * Special Events Marketing: Developed first themed promotional strategy for largest fundraising event, Northern Virginia Leadership Awards (NVLA) Gala, which drew more than 400 attendees. * Branding: Enhanced brand awareness with staff and volunteers and mobilized consistent branding across communication platforms. * PR & Media: Secured local and regional media coverage. Led development of media and marketing plan for upcoming 20th anniversary celebration event. Show less

Tapped to oversee interim position managing marketing and communications including Web site, media relations and member communications. Reported to president/CEO of Chamber. * E-Newsletter: Re-designed newsletter format to increase user-friendliness and created more robust content * Publications: Upgraded and coordinated writing, editing and production of Chamber marketing & communications collateral. Achieved no-cost status for print newsletter through increased… Show more Tapped to oversee interim position managing marketing and communications including Web site, media relations and member communications. Reported to president/CEO of Chamber. * E-Newsletter: Re-designed newsletter format to increase user-friendliness and created more robust content * Publications: Upgraded and coordinated writing, editing and production of Chamber marketing & communications collateral. Achieved no-cost status for print newsletter through increased advertising sales. * Website Update & Management: Orchestrated new design and functionality for website by leveraging expertise of volunteer Board Member. * Media Relations: Boosted local and regional media coverage through professionally written (AP format) news releases and consistent media relations. * Volunteer Coordination: Recruited new members and capitalized on member skills and behavioral strengths to improved volunteer retention on Marketing Communications Committee. Show less

* Developed marketing plan and budget for program* Responsible for writing all EMBA marketing communications such as the embaBuzz, Web site, and press releases* Managed outside vendors with recruitment ad campaign* Managed and develop external relationships with organizations such as the EMBA alumni, Loudoun County Chamber of Commerce and the Virginia Campus* Responsible for full admissions process of students* Functional supervision over marketing and event coordinator

* Collaborated with internal and external groups to design, write, develop and produce campus marketing materials such as the Virginia Campus schedule, internal e-newsletter, advertisements and brochures to promote academic programs* Assisted in developing and implementing a Virginia Campus PR strategy in cooperation with GW University Relations* Wrote and distributed press releases to promote the Virginia Campus* Developed, marketed and managed ongoing community… Show more * Collaborated with internal and external groups to design, write, develop and produce campus marketing materials such as the Virginia Campus schedule, internal e-newsletter, advertisements and brochures to promote academic programs* Assisted in developing and implementing a Virginia Campus PR strategy in cooperation with GW University Relations* Wrote and distributed press releases to promote the Virginia Campus* Developed, marketed and managed ongoing community outreach programs and events including a Public Policy Series and an annual GW Birthday celebration.* Webmaster for the Virginia Campus Web site* Managed the Corporate Liaison Program (CLP), a University-wide partnership with 30 regional corporations to create joint research and collaboration* Developed, marketed and managed all CLP marketing activities, which include the CLP Speaker series and the annual CLP Technology and Business Expo. Show less

Certificate, Public Relations

B.S., Marketing

High School Diploma, Academic