Cloud database product marketing for Oracle Autonomous Database, Oracle Machine Learning, and MySQL HeatWave.

Product Marketing Manager for the Business Analytics team within Oracle's Cloud Business Group. Oracle Analytics software products provide a set of comprehensive machine learning-driven solutions to meet the breadth of all Business Intelligence needs.

Worked to develop Cloud Product Marketing Strategy within the Business Analytics team (Cloud Business Group) by conducting primary research, synthesizing industry data, and calculating size of market opportunity to determine priority use cases for the application of Artificial Intelligence (AI), Big Data, and Machine Learning (ML)-driven analytics to create enterprise and industry transformation. Determined priority industries and specific use cases for which data visualization tools layered over predictive, preventative, and prescriptive analytics provide exponential business value. Recommended priority areas for product marketing focus by analyzing the Financial Services, Insurance, Retail, and Manufacturing industries’ respective propensities for ML, AI, and BI adoption based on analytics buyer’s journey, forecasted BI software spending, and potential ROI relative to industry pain points & opportunity costs. Final recommendations presented to team and other executives within Cloud Business Group; findings used to inform market positioning, sales enablement collateral, GTM strategy, and customer engagement techniques for the Business Analytics & Big Data Cloud Product Groups. To further adoption of Oracle Analytics Cloud, specific use cases created will be provided to Sales Representatives to encourage specific industry segmentation and targeting techniques by matching product capabilities with relevant industry needs. Deliverables included: - Codified framework to compare and contrast the application of use cases across industries, demonstrating priority areas for future investment. - 32 specific use cases across industries, complete with qualitative and quantitative data, needs gap analysis, and competitor analysis (60+ pages total). - Results from 28 customer interviews conducted, including quotes from CEO's, industry executives, Analysts, and other business decision-makers responsible for Paas & SaaS investment decisions.

Developed 5-year strategy to diversify Microsoft’s resource network and increase thecompany’s access to Engineering talent via government and non-profit alliances; presentedfindings to over 30 Microsoft stakeholders, including senior staff within the Office of thePresident; the former Governor of Washington State; faculty from seven universities in the United States and Canada; and a representative from the Consulate General of Canada in Seattle.

Designed and implemented new major gifts fundraising plan to drive sustainable portfolio revenue growth; performed customer segmentation through primary research & data analysis to create tailored donor outreach strategies. Communicated firm’s core value proposition to diverse audiences by translating complex technical issues into compelling narratives to drive brand awareness and constituent engagement.Created various forms of direct-to-consumer content and collateral, tailoring messaging to drive financial investment based on campaign imperatives. Identified and secured new sponsors, creating pipeline for new funding opportunities.

Led cross-functional exhibits teams through creation of nationwide branding partnerships, aligning internal and external stakeholder goals to secure high-end sponsorship investments.Drafted compelling marketing collateral for internal and external audiences, generating content for web, social media, white papers, executive speeches & communications, and digital exhibits.Created corporate messaging and brand positioning statements, working hand-in-hand with corporations to maintain integrated marketing strategy and consistent messaging throughout duration of exhibit, across all platforms.Performed customer segmentation to identify target audiences, aligning CSR strategies and exhibit sponsorships with desired demographic reach. Conducted market research and benchmarked against competitors to inform exhibit sponsorship strategy. Developed performance metrics for sponsored initiatives to ensure desired partnership visibility and community impact.Worked cross-functionally to establish Smithsonian's inaugural program to provide technology education and training to underserved rural youth; designed systemized program & reporting architecture to enable analytics capture & measurement to maintain funding and increase program efficacy: https://museumonmainstreet.org/stories

Worked with CEO to establish corporate branding partnerships by negotiating mutually beneficial licensing terms, creating integrated lifestyle marketing plans for target consumer segments.