Roxana García Email & Phone Number

Buenos Aires, Argentina

• Head of the marketing area reporting to the country manager.• Brand Manager: in charge of defining and developing the company´s B2B communication strategy and media plans. • Creative strategic development of commercial businesses for the company. • Development and execution of the digital business.• Head of Flix Channel. General Producer of content capsules projected on the screen prior to a film.• Promotion of new businesses linked to content (in addition to Flix Channel, generation of deals with films in the exhibition stage and/or in the process of filming).• General coordination of suppliers: creative agency, graphic and audiovisual designers.• Social Media Manager: B2C and B2B social media channels.

Argentina

Cinema Marketing is a website provides an approach on the other ways that the user is encouraged to go to the cinema, buy a movie or watch a series. How from the marketing departments of the distributors, producers and other players in the film industry, ideas aimed at a single purpose are created: to ensure that audiovisual content is consumed by the majority of the audience or target.I also provide consulting services in film marketing. I have also performed communication and broadcasting of audiovisual works, distribution, festivals, among others. I have organized and delivered seminars and talks in different environments with communication and advertising focus for audiovisual content (film festivals, universities, among others).

Buenos Aires Y Alrededores

• Development of Digital and Social Media Strategies.• Content Development and Coordination of audiovisual and digital projects.• Communication and broadcasting of independent plays and films.• Content Generation of VOD Platform • Audiovisual production.

Buenos Aires

• In charge of commercial management with major brands and advertisers for the festival.• Define and establish, together with the artistic production team, the best sponsorship options for the festival.

Generation of film content (reviews, current news, festival coverage) and advertising topics. Media:Filo.news (2018 - 2019)It´s Spoiler Time (2015-2018)Locoxelcine -editor- (January 2011 - March 2017)MktFilm.com - México- (July 2013 - January 2015)Clarín - EntreMujeres- (2012- 2015)Hipertextual (Extracine) - Spain - (August 2010 - May 2011)

• Development of the B2B and B2C businesses in the 6 countries where Qubit.tv (Argentina VOD Platform) operates: Argentina, Paraguay, Uruguay, Colombia, Ecuador and Guatemala, with a main focus on the first four. • Development of new alliances and strengthening relationships with our clients, capturing all my marketing knowledge to generate more users and better ways of communicating the product we market. • In charge of the brand sponsorships in the most relevant film events in the region —, film festivals (for example, BAFICI, Paraguay Film Festival, German Film Festival, FICCI, FICPunta, among others).• Tasks related to communication and broadcasting of simultaneous releases (Theatrical + VOD) that are worked together with the content area and the producers of the audiovisual works licensed in this modality day and date.

AGEA + was born as an advertising agency within the AGEA multimedia (Clarín Group).• General development of digital ad-hoc proposals for large advertisers and brands working together with the sales team: from the generation of an idea to its online implementation in some of the more than 20 sites on the network.• Digital commercial product management: aimed at providing solutions and online product development with a commercial focus.• Development of creative strategic proposals for advertisers with their subsequent implementation and publication within the websites.• Research of new business models linked to the online publishing segment and to digital and interactive advertising in general integration with other areas in order to boost sales.• Commercial alliances with different partners.• In charge of a multidisciplinary team (PM, Designers, Audiovisual Producers, among others).• Development of digital product proposals at a commercial level: Mediakits, internal and external communication of digital marketing news, in-house digital training.

Buenos Aires

• Development of strategic creative proposals for all market segments. General management of digital projects with a commercial focus (ad digital formats, microsites with exclusive content, special interventions, mobile apps, social networks, videos, 360 actions, among others). • Coordination with the multiple areas of the company to carry out the committed commercial projects (legal, newsroom, IT, infrastructure, marketing, and administration divisions). • Research of new business models. • Development of exclusive photographic content for Clarin.com on Instagram (Live Event Coverage).

• In charge of internal and external communication.• Development of Digital and Interactive Strategies.• Content Development and Coordination of digital projects, managing multidisciplinary teams of up to fifteen people.• Editor of the company blog about news in digital advertising.• Community Manager. • Content development for training programs and courses.• Advice on presentation of cases to advertising awards.• Media planning. Contact with offline and online media.• Research of new technologies to promote improvements on ideas and developments.

• In charge of accounts and media department• Management of the most important accounts for his digital projects: DDB ARGENTINA - SG2 - OGILVY - AGENCIA CLICK ISOBAR BRASIL - PUBLICIS GRAFFITI - 361 - Zero Negative - among others - for their brands: Citibank, Cerveza Sol, Monsanto, Coca Cola, Chandon, Walt Mart, Telefónica Empresas, Speedy, IAB ARGENTINA, among others.• Report generation (knowledge in SEO / SEM tools).• Traffic activities through the E-planning ad-server platform.• Content Generation

• Active participation in Formats, RRII and Marketing Commission.• Achievements: Editorial manager of the "IABook, Good Practices in Digital Advertising". August 2011. Manual best practices in advertising and online marketing.• General coordination of the Ad Formats commission, leadership in research and organization of UAP (Universal Ad Package) formats in Argentina • Active participation in the organization of IAB NOW (2009-2011)

Generation of content on international cinema for Extracine de Hipertextual, the most important network of blogs in Spain.

Professional Certification In Development And Management Of Projects In The Audiovisual Industry

Marketing Digital: Publicidad En Redes Avanzado

Professional Certification In Distribution And Audiovisual Exhibition

Seminario De Desarrollo De Proyectos Audiovisuales, Cinematography And Film/Video Production

Dictado por Lic. Pablo del Teso

Intensive Clinic "User Experience Design"

Bachelor Of Social Communication With Oriented To Advertising (1998 - 2009) -, Tesis: "Film Marketing In The Internet Age. How To Generate Engagament With New Technologies"