This gas fireplace manufacturer specializes in working with architects and designers to create custom engineered commercial fireplaces for industries including hospitality, healthcare, education, and other public spaces. Montigo also manufactures 90 residential products for the consumer market, sold via a selective indirect distribution network. Montigo has 120 employees and has operations in Canada and the USA. Responsible for a department with 2 reports and 3 independent contractors.•… Show more This gas fireplace manufacturer specializes in working with architects and designers to create custom engineered commercial fireplaces for industries including hospitality, healthcare, education, and other public spaces. Montigo also manufactures 90 residential products for the consumer market, sold via a selective indirect distribution network. Montigo has 120 employees and has operations in Canada and the USA. Responsible for a department with 2 reports and 3 independent contractors.• Developed and managed an integrated website solution to service distribution network, commercial design and technical professionals, and residential consumers.• Plan and execute all aspects of the annual B2B marketing budget and strategy. Oversee internal and external marketing team. Lead all outsourced website projects and social media management to ensure best ROI. • Increased organic website traffic by +73% over 5 years with a monthly average 81% new visitors, by implementing an SEO strategy based on competitor landscape analysis and keyword research.• Built a 13,000 document online library, including product specific technical specs, CAD drawings, and 3D BIM objects, allowing architects to specify Montigo fireplaces in their projects.• Developed and executed an integrated email/blog/social media strategy that increased social followers +150%, impressions +729%, engagement +275%, and referral website traffic +2,552%.• Increased brand awareness by engaging high visibility promotional partners, including HGTV’s Property Brothers, Buying & Selling, and Making It Home, designer Emily Henderson, and LA architect Dan Brunn.• Saved $20k annual print and distribution expenditure by developing a fully interactive and secure online digital pricing catalog.• Created a secure online order desk to centralize and automate 7 previously manual administrative processes; reducing time spent by 80%, saving $54K annual admin assistant salary expenditure. Show less

Headquartered in Richmond, with 15 employees, this industrial mixer and agitator manufacturer specializes in providing custom engineered mixing solutions for wastewater treatment, oil and gas, agricultural, food processing, mining and energy, and other chemical industries worldwide. Responsible for managing 3 independent contractors and supporting the inside sales team.• Eliminated $30K annual costs by providing in-house graphic design and web management services. • Reduced annual… Show more Headquartered in Richmond, with 15 employees, this industrial mixer and agitator manufacturer specializes in providing custom engineered mixing solutions for wastewater treatment, oil and gas, agricultural, food processing, mining and energy, and other chemical industries worldwide. Responsible for managing 3 independent contractors and supporting the inside sales team.• Eliminated $30K annual costs by providing in-house graphic design and web management services. • Reduced annual Google AdWords budget 12%, increased paid traffic 24%, and conversion 32% over two years by allocating budget through a more granular approach to campaign structure.• Increased average core keyword ranking 41%, including 72% of keywords placing in the top two positions of organic search results.• Drove traffic increase +87% and conversion increase +47% in 2016 by executing a results-based design strategy for the website by using engagement monitoring tools and making weekly adjustments to the website based on visitor interaction.• Worked with HR to develop an online training platform to manage certification courses, tests, periodic sales team evaluation, and establish an 8-week baseline training period for future hires.• Built an educational library of technical and industry information to support consultative sales approach. Show less

Audio Video Unlimited is a privately owned consumer electronics retailer on a mission to help niche “Mom & Pop” retailers successfully compete with big-box stores moving into their market. Audio Video Unlimited has 1 corporately owned retail showroom and an extensive affiliate franchise network of independently owned retailers across Canada.• Rejoined Audio Video Unlimited temporarily to support their corporate restructuring initiative.• Eliminated inefficiencies within the… Show more Audio Video Unlimited is a privately owned consumer electronics retailer on a mission to help niche “Mom & Pop” retailers successfully compete with big-box stores moving into their market. Audio Video Unlimited has 1 corporately owned retail showroom and an extensive affiliate franchise network of independently owned retailers across Canada.• Rejoined Audio Video Unlimited temporarily to support their corporate restructuring initiative.• Eliminated inefficiencies within the marketing department by analyzing and restructuring team duties and workflow; reduced annual staff budget by $65k while maintaining employee and customer satisfaction.• Led planning and execution to launch social media campaigns on Facebook, Twitter, and the company blog. • Coordinated production of customizable monthly product and services flyer, which was distributed using precision targeting according to individual market specifications. • Developed a dashboard UI for the existing interactive online environment used for monthly flyer sign up and customization, email newsletter design, newspaper and product ads, and co-op budget management.• Launched an online resource library of high-resolution artwork to facilitate easy access for customization and use in individual markets. Show less

Clairmail had 240 employees, and was the largest third-party mobile banking and payments solution provider in the United States. Servicing more than a third of the top 50 North American financial institutions, Clairmail secured $13.8M funding for further growth in 2010. Clairmail was acquired for $173M by Monitise UK in 2012.• Collected, analyzed, and updated data associated with mobile banking deployments.• Delivered 200+ point competitive benchmark baseline reports for account… Show more Clairmail had 240 employees, and was the largest third-party mobile banking and payments solution provider in the United States. Servicing more than a third of the top 50 North American financial institutions, Clairmail secured $13.8M funding for further growth in 2010. Clairmail was acquired for $173M by Monitise UK in 2012.• Collected, analyzed, and updated data associated with mobile banking deployments.• Delivered 200+ point competitive benchmark baseline reports for account management and prospecting to sales team. • Conducted quarterly reviews and critiques of 150 mobile banking deployments including mobile content, marketing strategies, consumer product demos, FAQs, and app store positioning.• Collated and analyzed usage stats data to create baseline for trend monitoring, adoption analytics, QBR reporting, account invoicing, and future customer goal planning.• Coordinated support team to ensure accurate, efficient monthly reporting. Show less

Audio Video Unlimited is a privately owned consumer electronics retailer on a mission to help niche “Mom & Pop” retailers successfully compete with big-box stores moving into their market. A thriving 5-store audio-visual chain quickly expanded to an affiliate franchise network of 120 retailers throughout Canada. Responsible for a $6M annual budget, a department with 3 reports, and providing national franchisee mentorship.• Drove record distribution increase from 700K to 1.2M by… Show more Audio Video Unlimited is a privately owned consumer electronics retailer on a mission to help niche “Mom & Pop” retailers successfully compete with big-box stores moving into their market. A thriving 5-store audio-visual chain quickly expanded to an affiliate franchise network of 120 retailers throughout Canada. Responsible for a $6M annual budget, a department with 3 reports, and providing national franchisee mentorship.• Drove record distribution increase from 700K to 1.2M by leveraging unused co-op marketing funds to run a free national flyer for one month; expanded program to run for eight months in 2009.• Increased franchise participation in flyer program from 26 to 60 businesses over four years and flyer distribution from 6.6M to 10M annually over five years.• Realized 60% annual cost savings by renegotiating agreement contract with print vendor to secure best rate and position and a 5% annual rebate.• Saved 5% in total marketing expenditures in FY2010 by championing and implementing operational efficiencies including developing multiple systems to streamline production, which simplified the production cycle and leveraged team member strengths to facilitate productivity.• Created a structured, database-driven online system that administrated design production and increased profitability by more effectively using time and resources.• Developed dynamic, interactive online sign-up platform to simplify user experiences and streamline design production.• Increased franchise retention rates by co-facilitating training sessions designed to assist franchisees with navigating smooth changeovers to corporate head office culture, policies and procedures. Show less

Headquartered in Vancouver, with 7 employees, this start-up software company specialized in developing customized internet-based franchise communication software and management tools. Reported to President & CEO, responsible for managing a department with 1 report and 4 independent contractors.Role Oversight & Accountabilities: • Client consultation• Project needs assessment for design, architecture and layout• Rendered concepts into working web templates and interfaces•… Show more Headquartered in Vancouver, with 7 employees, this start-up software company specialized in developing customized internet-based franchise communication software and management tools. Reported to President & CEO, responsible for managing a department with 1 report and 4 independent contractors.Role Oversight & Accountabilities: • Client consultation• Project needs assessment for design, architecture and layout• Rendered concepts into working web templates and interfaces• Maintained the integrity of client branding throughout each project• Lead development team of independent designers and programmers• Initialized project direction with interface design• Created HTML templates and working site structures using project site maps• Worked with programmers to overlay HTML code and design within ColdFusion• Designed all in-house print and digital marketing collateral Show less