Roxana Janka, Apr Email & Phone Number

Greater Los Angeles Area

Santa Monica

Based in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.'s "Best Places to Work." The firm offers public relations, advertising, interactive, media planning, direct response, promotions, Hispanic marketing, strategic alliance and consulting services. Its clients, most of which are leaders in their industries, include Panasonic, City of Hope, Goodwill Southern California, Dunn-Edwards Paints, Tahiti Tourisme, zpizza, Monrovia Nursery, The Nielsen Company, Panera Bread, Public Storage and Whole Foods Market.

Led public relations strategy for brand development clients represented in the nonprofit, technology, venture capital, insurance and food/beverage industries. Managed client relationships and program execution through the brand and organizational development discovery and implementation. Continuously exercised a fidelity to brand ideals in crafting all communications and marketing efforts both internal and external. Executed crisis response for agency clients.

Led a team of three as an Account Supervisor in New York City and was later relocated; I was charged with leading the firm's West Coast office. Managed and developed account teams, budgets and strategic programs for a diverse range of clients represented in the corporate and consumer practice areas. Client accounts included the City of Santa Monica's no-smoking laws public education campaign, a national cheerleading organization, a video game publisher, a silicone baby products company, a food technology company, a sparkling mint beverage company, a national quick-service restaurant (QSR), a business development and brand consultancy and the licensed products division for a "Big Three" automobile company. Sourced, bid and won more than $200,000 in new client account business and turned a profit for office during first calendar year. Effectively grew account billings of a food technology client by more than double from a project to an ongoing retainer basis. Developed PR strategy to effectively position educational video game as the first and only developmentally appropriate preschool game on Nintendo DS with coverage secured in USA Today, The New York Post, top regional dailies, parenting publications, toy/game trades and with child media experts. Conceptualized a media strategy that garnered more than 35 million consumer impressions during a six-month period for the licensed products division of an American automobile maker. Developed and implemented national press campaign positioning cheerleading event sponsorship as a viable product promotion vehicle to reach elusive teens for multi-national consumer brands with placement in the New York Times, Wall Street Journal, USA Today, The TODAY Show, Brandweek and others. Managed franchise development program for a national fried chicken QSR chain including entrepreneurial and small business media relations achieving a 10% increase in new franchisee agreements.

Proficient in executing high-level business and consumer media relations campaigns securing coverage in the Wall Street Journal, New York Times, USA Today, Brandweek, as well as appearances on The Today Show and ESPN.

Began my career in public relations with this prestigious agency in Central Florida. Rose through the ranks from account coordinator to account supervisor. Successfully marketed the Silver Spurs Rodeo to a sell-out crowd, widely-regarded as "the best rodeo in 10 years." Managed community outreach, media relations and executed crisis communications for the local McDonald's Co-op and Waste Management of Florida for a number of years, including during the 2004 hurricane season.

Began career as an intern with the independent PR agency and received numerous promotions eventually becoming Account Supervisor, managing a team of six account staff and six client accounts. Achieved an excellent placement record by providing newsworthy, fact-based materials with consideration of specific needs of various media outlets. Supported crisis counsel in response to industry accidents, fatalities, crime and food quality issues with potential global implications. Wrote and created presentations for governmental contract negotiations, brand marketing and community education campaigns. Led account team and strategic activities in consumer, community and media relations for large regional grocery retailer. Formulated targeted communications strategy to launch new utility services and public education programs through government relations, direct mail, media relations and customer surveys. Supported U.S. market entrance and product launch of a Spanish beer beverage through media relations, promotions and event sponsorships.Developed year-long media strategy for local region of a global QSR client that resulted in a 60% increase in goodwill media coverage. Crafted the external media relations guide relevant to the September 12th environment for an international airport with 400,000 passenger/year capacity. Expanded geographic scope of support for public utility client and tripled firm's billings for the account over one year. Executed messaging strategy and community outreach for a public utility client during the unprecedented 2004 hurricane season. Developed comprehensive marketing plan resulting in sellout attendance of regional sporting event in 10,000+ capacity arena. Conceived staple environmental education campaign in community/government relations which grew 30% in participation by third year's execution.