I build Newsletter Flywheels for a select group of industry experts & thought leaders who want to crack 7-figures with their courses, group coaching, or high ticket consulting businesses.Industries I've worked with:• Real Estate • Private Equity • Product Management• DTC Ecommerce• B2B Content Marketing

• As first marketing hire, built, implemented, and maintained a B2B/B2C SaaS sales enablement system that converted qualified leads into top-tier customers that generated over $1,200 MRR each• Created online and offline product messaging documents used by Agile, cross-functional teams (customer success, product, growth, and sales) to encourage customer adoption and re-engagement of new and old product features• Managed company blog that highlighted aspirational customer stories and the tangible benefits and features of the product and built an email list from 0 to over 12,000 subscribers in 5 months using Hubspot• Planned and implemented a funnel-driven, multi-channel content strategy and editorial calendar, with a focus on evergreen and contextual content• Worked closely with growth and product teams to conduct customer research and provided insights on direct competitors, customer personas and segmentation, pain-points, potential leads, and branding• Planned and executed in-house events and meetups that coincided with industry conferences

Global Solutions Delivery | Project Management Office• Designed and produced recurring, high-level project status and financial reports for C-suite executives meetings• Worked with another co-op student to re-engineer and implement a key reporting process for worldwide operations using Microsoft Access and saved the company over $30,000 in manpower hours• Awarded the top co-op student award in my cohort

Advisory | IT Risk Assurance• Efficiently performed business process and application documentation and IT control testing in support of the financial statement and SOC1 reporting for multiple projects simultaneously, under tight deadlines.• Performed all the required documentation and testing phases for a major bank’s subsidiary company under the given deadline of 2 weeks.• Documented and critically assessed clients’ business and application controls from a risk perspective and communicated findings and deviations to my manager, in accordance with EY’s Global Audit Methodology.• Proactively communicated with clients to set up walkthrough meetings and request necessary documentation.

• Managed a Facebook ad campaign that saw a 50% decrease in user re-engagement cost.• Arranged for UKEN’s CEO to be interviewed in a podcast with over 20,000 downloads per episode.• Assisted in beta user acquisition for UKEN’s newest games and was able to garner over 500 users in 4 months.• Provided tailored recommendations to the company on specific topics and tools, such as virality, product market fit, customer re-engagement and email service providers.

RBC Global Asset Management | Technology & Operations• Successfully produced first-stage requirement documentation for 5+ systems change requests, within my first 3 weeks on the job. Specialized in change requests for investment compliance and for security and risk reports.• Effectively managed project control, tracking, documentation and communication for 2 IT projects simultaneously, based on the Agile project management framework• Analyzed and mapped big data gleaned from all RBC investment transactions worldwide and translated the corresponding SQL codes to plain English for the business users, thereby successfully bridging the gap between the two divisions.

• Developed and implemented a system to effectively sort through at least 150,000 data entries within the span of 3 months along with 4 other researchers.• Undertook security and confidentiality training under ICES - The Institute for Clinical Evaluative Sciences.

• Planned and executed a B2B marketing campaign that resulted in a 71% increase in Twitter followers and a 56% increase in Facebook Likes.• Performed business analyses of client companies and published findings and recommendations in the form of blog posts.• Direct report to COO.