To elevate your business, your leadership or your life, the only way UP is IN ✩Bio: Roxana is Founder + CEO of POW, the world’s first wellbeing-powered social commerce platform for maximum impact, in its early-stages. She is a purpose-driven well-tech entrepreneur, marketing executive, impact advisor and TEDx Speaker with 15+ years of experience working with major media, wellbeing, tech and start-up brands.Formerly as Chief Brand, Marketing & Engagement Officer at Heuro Health, Roxana successfully launched the healthcare app, which achieved industry-surpassing engagement rates. She oversaw UI/UX, member programming, comms, a web3 rewards system and all industry, client and member-facing marketing initiatives related to the app and company. Roxana’s philosophy of mind body energy connection has been ingrained into the Heuro ethos.Roxana began her career in consumer marketing and e-commerce at Food Network and was instrumental in executing the first ever title sponsorship of the South Beach Wine & Food Festival. She has lead merchandising and project managed corporate marketing initiatives at A+E Networks and subsidiary brands, A&E, History Channel, Lifetime, Bio, FYI networks, etc prior to her more entrepreneurial endeavors as a consultant, advisor and producer of live events and content.Roxana is an introspection, meditation and conscious business enthusiast who also founded thought leadership platform, Conscious Enterprises, in 2017. She has appeared at TEDx Water Street to speak about "The Impact Formula" and at Advertising Week New York, where she hosted the first meditation session in 16 years of the global conference, alongside a CEO panel discussion about impact and introspection. She has led conscious leadership panels across the country including at 1 Hotels, and Donna Karan’s Urban Zen.A graduate of Boston University with a B.S. in Communication, Roxana resides in rural New Hampshire and New York City with her husband and dog.✩