Roxanne Robertson Email & Phone Number

Orlando, FL, US

Orlando, Florida, United States

Orlando, Florida, United States

Remote

Winter Park, Florida

The primary responsibility of the department manager is to strategize, deploy, and optimize digital lead generation campaigns by collaborating with third-party traffic partners and lead vendors. I was accountable for obtaining budget and lead goals, generating accurate cost projections, and achieving campaign performance goals for the entire department.

Orlando, Florida Area

• The Online Marketing Manager is responsible for development, execution and measurement of all online marketing campaigns to optimize rental revenue and drive demand to need periods. The position will be accountable for.
• Develop and execute online marketing initiatives based on rental availability to create demand with campaigns deployed in various channels timed to fill need periods
• Develop and manage email campaigns, offers and landing pages maximizing access to Brand online channels of distribution and appropriate (non-OTA) third party marketing opportunities
• Drive and lead Guest Communication tool for portfolio of managed resorts, creating email campaigns to drive revenue and communications
• Provide ROI measurements creating tracking and tagging for all campaigns with insights into performance timing for future improvements
• Collaborate with Starwood Field Marketing teams, leveraging email distribution opportunities, microsites, CMS tools and RMPP reporting

Orlando, Florida Area

Primary project manager between creative teams, external vendors, and internal teams for website launches and creative requests. - Collaborated with key stakeholders across 17 business units in 3 locations to develop scope, deliverables, launch schedules, and production schedules.- Initiated project plans, including building estimates, scheduling.

Orlando, Florida Area

Collaborated with Associate Director of Marketing for individual business unit to identify and acquire prospective student leads for higher education marketplace programs through campaign planning, performance analysis, and competitive analysis.- Managed marketing projects for university programs to exceed value generation targets, measuring leads by.

Lakeland, Florida Area

• Largest and fastest-growing employee-owned supermarket chain in the United States. Fortune 500 Company. Managed and executed marketing plans for delegated products/services and relationship marketing initiatives that.
• Primary project manager for Fresh and Grocery/Non-food categories to develop and support in-store POP campaigns for 200+ product and program promotions
• Exemplary experience with shopper marketing and consumer purchase behaviors to drive sales growth by enhancing the shopper experience
• Collaborate with Interactive Manager to create and manage new micro-sites, web pages and rich content
• Executed digital media campaigns and explain performance results to business units and category managers
• Project manager for online campaign to launch new weekly ad format on publix.com – increased web traffic by 42%. Campaign included Hispanic media reach.

Orlando, Florida Area

• Advertising Agency
• Managed accounts for clients including: Ethel’s Chocolate (Mars, Inc.), Enterprise Florida, Inc., Orlando-Orange County Expressway Authority, Tavistock Group, Mission Inn Resort and Club, Marquis Fine Homes, Montanna &.
• Worked closely with Agency partners to achieve a 30% business growth over 1 yr
• Executed campaigns in both traditional and new media marketing channels
• Created new partnerships with vendors to ensure highest level of service
• Managed workflow and mentored four account service team members

Bachelor Of Arts (B.A.), Creative Writing

As, English, Microbiology