Roxy was born and raised in Los Angeles, California and has a degree in International Business & Marketing. Her career in hospitality and beverage began while studying in University, where she trained with Southern California's leading Five Star hotel group. After graduating, she shifted to Nightlife and worked with some of Los Angeles' most influential beverage leaders. In 2010, an exciting opportunity with Jose Cuervo Tequila brought her to Asia, where her journey into the world of Spirits Marketing and Brand Management began. Roxy is responsible for record-breaking growth and sales of some of today's biggest brands in the global market. She successfully introduced and launched Casamigos Tequila, Tito's Vodka, Fever Tree Mixers, Aviation American Gin, Buffalo Trace Bourbon, Fireball Cinnamon Whisky, Michter's Whiskey and Del Maguey Mezcal in Hong Kong. Her skills and expertise include: Brand Strategy and Planning, On-Trade/Off-Trade Sales and Account Management, effective Marketing Budgets, Event Planning and Executing, Team Management, Supply Chain and Brand Training. She proudly hails herself a spirits lover, expert, enthusiast and educator.