Roxy Li Email & Phone Number

London, United Kingdom

Liaised with all aspects of the business (including warehouses, suppliers and customers) with meticulous attention to detail and accuracy whilst working on a range of key projects.Refined with project management, product launches, stock control, e-commerce, planning and pricing.Developed and managed a database of a ERP system, processing data and maintaining databases.Researched new markets, analysing and reporting on trends and reacting accordingly.Headed live events that boost store traffic during slow hours by 28% in two months.

Southampton, United Kingdom

Project Title: The application of social media analytics and agent-based simulation in e-marketingSuccessfully built models, uses machine learning to analyze the human emotions expressed in social media.Conducted emotional analysis on the tweets of key opinion leaders on Twitter, and predicted the box office performance of the movie.Through data visualization, maintained the impact of public expression of social media on profitability, and drew up marketing plans for different audiences.

Shanghai City, China

Handling skillfully of computer literate across all Microsoft Office applications. High level Excel Literacy.Developed and managed a database of customer satisfaction in MS Access to gather and streamline the information throughout the department.Analyzed, interpreted and converted statistics into charts and graph reports to present findings at local meetings.Responsible for data collection and collation of domestic and foreign outstanding financial management companies and the formation of investigation reports at High Net Worth customer department.Improved sales work and organized business meetings and activities. Identified innovative ways of improving sales performance.

Hefei, Anhui, China

Conducted the sampling survey of citizens' scientific literacy in Anhui Province, China to provide practical support for the construction of the scientific quality evaluation index system of Chinese citizens in the futureCommunicated with citizens and interviewed them for their study and working experience and completed the sheets according to the information collected by questionnaires and interviews. Ascertained three indexes at the first level evaluation index of citizens’ scientific literacy based on the evaluation matrix of the conceptual model to deduce the concept of the basic module and make the reports by data analysis..

Hong Kong

Employed qualitative marketing research techniques to help clients understand their customers more fully and make well-informed business decisions.Utilized spreadsheets and statistics to analyze significant patterns within clients' customer bases.Presented the results of complex analysis in easily understandable Excel and PowerPoint documents, allowing clients to quickly engage with the findings.Prepared financial reports for executives assessing to assist budgeting and forecasting.Researched stocks, bonds, mutual funds, and insurance products and reported findings to financial advisor to facilitate client portfolio rebalancingCollaborated with team members to recommend financial solutions for clients

Master'S Degree, Business Analytics And Management Science

Gained insights from data to solve organisational problems and improve business performance. Gained proficiency in SPSS and Python.

Bachelor'S Degree, Marketing, 2.0 Degree

Working in small groups to carry out projects; for example, presenting an innovative marketing strategy for a new local florist. Developed.