Roxy Liu Email & Phone Number

• Develop online marketing strategies by analyzing third party research data (iResearch, IMMS) and reports.
• Conduct digital media mix by understanding consumer insights and media performance.
• Analyze post-campaign performance review by examing Google Analytics historical data and third party tracking data (Double Click) with benchmark.

• Conduct competitive analysis by bench-marking competitors’ online marketing performance (share of spending, share of search, and share of buzz)
• Initiate Mix-reach modeling and methodology for maximized TA reach with cost-efficient TV and OTV multi-screen media planning by MixReach Tool.

Greater Chicago Area

• Tasked with identifying the barriers and bonds of the global planning process to improve operational efficiency within Performics and its parent company, Publicis Groupe
• Conducted 30 in-depth interviews with global stakeholders at all levels
• Synthesized insights by using McKinsey 7S’s model to make actionable, measurable recommendations on how to institutionalize integration and increase adoption of standardized processes
• Created a cost/benefit analysis and creative metrics to communicate proposed implications
• Reported directly to the SVP of Performance Innovation and presented findings and recommendation models to the executive team

Taipei, Taiwan

• Responsible for 40% of key accounts, ranging from technology companies to official bureaus by creating and implementing marketing strategy plans, including:
• Coordinated and investigated Top Taiwan Global Brands Valuation with the Bureau of Foreign Trade in Taiwan and brand consultancy Interband
• Developed and monitored the annual social media campaigns and celebrity endorsement for the Taiwan government; initial results showed 35% increase in site traffic
• Created and executed the Exhibition of Taiwan e-Learning and Digital Archives Program by integrating 8 commissions of Taiwan Government; attracted 4000 visitors in 5 days by online and offline events

Taipei, Taiwan

• Proposed actionable marketing strategies with the result of winning Government agencies’ bidding projects
• Planned the annual marketing strategies for Taiwan Government with $1 million budgets; successfully created and monitored direct e-mail and held offline events, which increased site traffic by 25%
• Agenda setting and execution of various forums with the topics ranging from the future of branding to the trend of digital advertising

Taipei, Taiwan

Master Of Science, Integrated Marketing Communications

· Concentrated on Brand & Advertising Strategy; relevant course works of Marketing Analytics: Customer Segmentation and Marketing Mix ·.

Bachelor, Sociology

Activities and Societies: •Intern of Epoch Foundation in 2005 ( The first foundation focusing on research into Taiwan’s industrial.