Roxy Sinclair Email & Phone Number

Sunshine Coast, Qld, Au

We are a communications consultancy providing a range of services including strategy, messaging, content writing, thought leadership and media relations. Using insights, we design and deliver strategic communications campaigns that map back to business objectives, amplifying stories through earned and owned media content. We are a true client partner that can work hand in glove with business leaders or act as an extension of an in-house or agency communications team. In everything we do, we are laser focused on protecting and enhancing an organisation's reputation.

I worked with the Corporate Responsibility team to lead integrated comms and marketing announcements on ALDI’s ethical business practices including its 100% renewable energy achievement, its Zero Waste to Landfill commitment and its progress to reduce plastic packaging. I also coordinated and reviewed the Tax Report and Modern Slavery Statement.I led the preparation of ALDI’s appearance at a Senate Committee evaluating the impact COVID-19 has had on temporary migration in the horticulture industry and effectively communicated how ALDI has mitigated risks to workers in its supply chain.I led external stakeholder engagement plans, in particular to ALDI’s Australian business partners. This involved tactics such as webcasts, eDMs, exec videos as well as supporting buying teams with the development of communications collateral.

Melbourne, Australia

Parks Victoria is a state government agency that protects four million hectares receiving 100 million visits per year contributing $2.1 billion and 20,000 jobs to the economy.I developed and implemented a corporate reputation strategy to position Parks Victoria as a conservation organisation which included executive profiling, crisis communications, highlighting the agency’s corporate social responsibility initiatives and commitment to diversity and inclusion. Results included front-page national news articles and features in various trade outlets. A strategic focus on LinkedIn dramatically increased the number of followers and engagement at a rate never previously seen.Crafted and oversaw the communications plan for significant projects including the restriction of rock climbing in the Grampians to protect Aboriginal heritage, construction of infrastructure at the Twelve Apostles and the construction of a 13 day hike, the Grampians Peaks Trail. I worked to educate journalists to build advocacy for the programs amongst discerning communities with competing stakeholder views.I designed a measurement framework working closely with the broader marketing division to establish performance metrics, align messaging and ensure an integrated approach that would meet the Minister and Board expectations. I also oversaw the collation of the Annual Report and Sustainability Plan and edited each document. I developed a proactive media relations program that involved developing and fostering media relationships, facilitating media familiarisations and media training and briefing spokespeople to secure unprecedented media coverage.

Melbourne, Australia

Ogilvy PR is Australia’s largest and most awarded public relations agency. I worked within its specialist B2B and technology team, Howorth. As a leader, my role included mentoring team members, driving business growth, developing strategies for clients as well as successfully executing and delivering major campaigns for some of the country’s biggest technology and Brands.I supported Microsoft through some of its biggest campaigns including Azure Cloud, Surface, Office 2016, Windows 10 and the opening of Sydney’s Store. Led the media strategy for its 'Orchestrate Amazing'​ campaign, receiving Gold in Technology Campaign of the Year at the PR Week Asia Awards, 2015.I supported in the development and implementation of American Express’ annual Shop Small campaign strategy, which included a media launch and research whitepaper. The campaign was shortlisted for Best Use of Insights at Mumbrella CommsCon Awards, February 2017.I developed the media strategy and led media outreach for global leader in workforce management technology, Kronos’ annual thought leadership campaigns. The research contributed to the client’s lead-generation pipeline and inbound sales prospects. It also resulted in a Silver award for Most Effective B2B Campaign at AMEC Global Awards in Stockholm 2015 and finalist for Best Use of Research at Mumbrella CommsCon Awards 2015.I led Canon’s corporate portfolio positioning the organisation as an employer of choice, profiling the organisation’s High-Performance workplace, Environmental Grants Program, Planet Ark Tree Day sponsorship and research on diversity and inclusion. I successfully launched renewable energy start-up, Redback Technologies and positioned the company as an industry game-changer, which resulted in EnergyAustralia investing $9.3 million and actively promoting its products to 1.7 million customers.

I managed client marketing campaigns (digital and print), monitored responses, altered artwork accordingly and made recommendations to achieve long-term ROI for clients and growth for News.Maintained strong relationships with clients by building rapport, exceeding expectations and delivering results. I understood each client’s marketing needs and objectives and developed strategic campaigns implementing appropriate artwork design, products and schedules to reach and appeal to their audience to achieve long term business goals.I met targets, liaised with media support, designers, layouts and editorial, ensured accurate and timely entry of information to maintain system and data integrity and shared best practice with the team, which saw me progress to a senior position.

Sunshine Coast

Canberra, Australia

Bachelor Of Public Relations, Minor In Advertising And Marketing

Contemporary Aboriginal Issues, High Distinction