Freelance Marketing Consultant
Current- Planned and launched digital marketing campaigns, including web, SEO/SEM, email marketing, social media, digital content, web landing pages, online advertising, designed themed templates for social media accounts and created videos- Maintaining social media presence across all digital channels- Measuring and reporting on the performance of all digital marketing campaigns- Developing and implementing effective search engine optimization (SEO) strategies- Providing marketing strategy leadership for events, conferences, speaking engagements, and internal and external events for content experts- Developed product positioning and messaging that differentiate products in the market- Optimized website content, landing pages and paid search copyManaging offsite and onsite optimization projects and reporting on performance- Planned and recommend a marketing plan and budgets to support proposed marketing programs, activities and strategies supporting the launch of new products, enhanced releases of existing products, increase sales, promotion of product usage, customer satisfaction, and increase of customer retention and brand recognition