Roy Acton Ii Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Reorganization of Distribution structure after purchase of Borden by New Dairy Texas in July 2020 followed by another ownership change and restructure in July 2022 to Hiland Dairy Co. • Oversaw DSD sales, operations, and execution of overall business plan to exceed company goals; lead a mobile workforce of 13 direct report managers, 160 team members, and 230+ DOT Class A & B vehicle drivers. 85 DSD routes and 38 Transport routes (18 dedicated Walmart).• Provided exceptional leadership across six (6) branches and 40 counties in Greater Houston and East Texas, delivering volume of 30.5 million gallons and $40+ million in sales with a $22.7 million Operations budget encompassing facilities, vehicles, and employee expenses.• Added 150+ new customers annually by working cross-functionally with sales team• Improved sales +16% in 2019, +12.9% in 2021 and +8.7% in 2022 • Service to Standard of 87% across 20,000+ service calls annually (Company avg 85%).• Service as Scheduled of 87% (Company avg 76%)• Maintained strength as a distribution team during COVID-19 pandemic and Chapter 11 bankruptcy by focusing on morale and service; engaged employees at all six branches on a monthly basis during pandemic to communicate value and appreciation.• Safety First: achieved no lost time injuries and implemented a safety boot program to improve employee health and safety.• Worked cross-functionally with HR and Go-To-Market team to train all 13 managers on the C.R.E.A.M. selling/service strategies.

Houston, Texas, United States

Private equity firm, Acon Investments, hired me to drive volume and sales growth in largest market for Borden Dairy • Lead, coached and developed teams at 12 distribution centers across Greater Houston, East Texas and Southern Louisiana in coordination with manufacturing site and warehouse operations.• Processes developed across entire Zone to streamline hiring & accountability processes, management duties and store level execution.

Houston, Texas Area

Joined the family business which was started by spouse in 2011, and help build up territory and develop new business. at a company which provides fundraising opportunities for Elementary and Middle schools throughout Houston and Greater Gulf Coast area.• Built an exclusive territory for Big Kahuna Fundraising by working with Principals, PTA groups and Booster Clubs at elementary schools, middle schools, and various other organizations.• Worked closely with Big Kahuna Fundraising ownership in developing student reward programs, product selection, brochure layout, and pricing plans with a focus on reducing costs and maximizing profits• Represented multiple companies such as Big Kahuna Fundraising, The Greatest Fundraiser Cookie/Candy program, Schoolathon, Glow Party, and Carnival Outfitters to develop customized sales and marketing plans for each client.• Grew revenue by 20% in three years; and 50% year-over-year (2017 to 2018); helped schools raised a total of $1.8 million.• Successfully navigated the negative impact of losing 1/3 of the account base as a result of Hurricane Harvey in Aug. 2017; revised business plan and deferred spending; subsequently grew account base 72% from 58 in 2017 to 100 in 2018.

Houston, Texas Area

Rebuilt the integrity and credibility of the department to maximize opportunities with chain and independent accounts.• Oversaw a team of 10 Category and Space Managers that oversaw all chain and independent accounts for entire company; ensured effective sell-in and execution of shelf space and category management plans to maximize volume potential. • Analyzed portfolio sales and volume metrics to optimize number of products offered utilizing Space Planning Plus software • Implemented training programs for team and sales representatives that that improved sales and product positioning (Handle vs Hinge, Price set vs Brewer set, Space to Sales)• Executed adaptable data-driven solutions to continue sales volume and revenue growth for 12+ off-premise chain accounts during monthly or quarterly “Top-to-Top” reviews• Grew overall shelf space of Silver Eagle brand portfolio by 3% in the off-premise independent store segment in 2015.

Houston, Texas Area

• Effective cross-functional communication with every level of management in high profile accounts such as: Kroger, Randall’s, Valero, Stripes, Timewise, CVS, Walgreens, Target, Star Stop, Fiesta, Spec’s and Greater Houston Retailers Association.• 100% promotional ad coverage for all focus ad weeks across all accounts • Awarded Silver Eagle Key Account Manager of the Year in 2013 and 2014 for best overall sales growth, revenue growth, ad growth, and shelf space gains.

Houston, Texas Area

Restructure of distribution team structure allowed for a move to National Accounts• Led and directed a team of National Account Managers that called on convenience store and Latino-format chains to sell in ads, displays, pricing plans, product placement, distribution, and market execution, generating annual sales of 13 million cases.• Presented marketing and pricing plans at all “Top-to-Top” meetings while personally calling on Star Stop, Stripes, Randall’s, CVS, Walgreens, Target, GHRA (Greater Houston Retailers Cooperative Association), and nine other small C-store chains.• Successfully achieved positive volume growth of 1% or more across entire account base in 2012.

Houston, Texas Area

Promoted into a larger territory to manage all sales and distribution in North and West Harris County.• Led, motivated, and directed three Region Sales Managers (direct reports), 15 Area Managers, 45+ Sales Representatives, and 160+ drivers, selling over six million cases of A-B, Constellation, Saint Arnold, Karbach, and 50+ other breweries’ products.• Motivated sales force about new brands and incentives during weekly meetings and sales representative store rides • Strategic business partner to VP of Sales in establishing annual goals and metrics to manage sales, pricing and financial plans.• Optimized and efficiently managed a $10 million Operations to gain profitable sales and share growth• Achieved eight straight quarters of sales, revenue, and yield goals.• Gained 1% market share for Silver Eagle brands in 2011 (approximately 410,000 incremental case sales).

Conroe, Texas

Promoted to manage all sales and distribution efforts in Montgomery County, Texas.• Led a sales force of 100 employees that sold over two million cases of beer annually; managed a $1.5 million Operations budget.

Houston, Texas Area

Recruited to manage a sales and delivery team to grow overall sales and share in the territory.• Provided leadership and direction to nine Area Managers, 27 Sales Representatives, and 42 drivers to provide excellent service and maximize retailer performance to sell over one million cases annually.• Drove sales growth by leading and mentoring team to follow structured selling processes, effectively merchandise accounts, sell-in incremental brands, introduce new products and plan promotional activities

Houston, Texas Area

Promoted to the Southwest Region office to coordinate and manage pricing strategy with Region V.P. and G.M. at the leading global brewer producing and marketing the world’s best-selling beers including Budweiser and Bud Light.• Improved region financial performance through analysis, planning, preparation, and implementation of the annual revenue plan and price increase to generate gross margin and profitability in North Texas, Oklahoma, Arkansas, Louisiana, and New Mexico.• Served as liaison between Field Sales, Wholesalers, Region Office, and Corporate Revenue Management to create, analyze, and implement competitive price promotions, new brands/packages, and retailer promotion announcements.

Houston, Texas Area

Promoted and relocated to increase profitable sales and market share by successfully strengthening wholesaler performance.• Provided direction and leadership to all 4 Silver Eagle Distributors in the greater Houston market (over 5,000 retail accounts), to maximize brand awareness, distribution, and market share growth.• Strengthened relationships during frequent interaction with key members of the leadership team at the second-largest ABI wholesaler in the nation, and the largest volume district in the U.S., generating sales of 30+ million cases annually.• Conducted regular market visits to communicate region priorities, manage the monthly Wholesaler Performance Review process, develop pricing plan and selling strategies, and ensure compliance with the Wholesaler Equity Agreement.• Analyzed the competitive price landscape in the market and implemented action plans to address competitive price and brand/package gaps and identify revenue opportunities; grew overall market share by 6% in four years (over 1.8 million cases).

Albuquerque, New Mexico Area

Promoted and relocated to provide strategy and leadership of local sales and distribution efforts to grow sales volume and share.• Oversaw key pricing, sales, marketing and operational actions in the state of New Mexico, working closely with seven wholesalers that sold 12 million cases annually; built relationships with key on and off-premise retail accounts.

Greater Los Angeles Area

Relocated and promoted several times over three years to manage a 100-account sales route at a company-owned distributor.

Houston, Texas Area

Recruited to manage relationships, sell-in, and promote brand portfolio to young adult consumers at 25 on-premise accounts.