My name is Roy and I am a former executive at Nike who has embarked on a new journey as a B2B and DTC entrepreneur. With over 20 years of experience in the retail industry, I have developed a deep understanding of consumer behavior and have honed my skills in product and business development, marketing, and sales.Our family owned business Groupe Alpha France was founded in 2003 and we are a highly specialized and trusted partner to regional and international retail groups and franchise owners. Together with our customers we successfully innovate the non-food category and in-store experiences catering to the needs and preferences of today's consumers.Our passion for innovation and commitment to excellence consistently drives us to develop new strategies that enhance customer experience and strengthen brand loyalty of our retail partners. We bring premium service at minimum prices, enabling our customers to improve their bottom line and stay ahead of the competition.Group Alpha FranceAs a leading creator, distributor and full service partner supplying non-food products to supermarkets and retailers, we can offer your business a wide range of benefits: Expertise in product development: Having worked in the retail industry for several years, we have developed a deep understanding of consumer behavior and preferences. This expertise allows me to develop non-food products that meet the needs and preferences of consumers, ensuring that my clients are offering products that resonate with their target audience.High-quality productsAs experienced product developers, we understand the importance of quality. we work with trusted suppliers and manufacturers to ensure that our clients receive products that meet the highest standards of quality and reliability.Competitive pricingWe have built strong relationships with suppliers and manufacturers, allowing us to negotiate favorable pricing for our clients. This means that they can offer high-quality non-food products at competitive prices, helping them stay ahead of the competition.Efficient supply chain We have streamlined our supply chain to ensure that our clients can work with us in a highly efficient and automated way. This ensures that they have the products they need to keep their shelves stocked and their customers happy.Flexibility and customizationWe offer flexibility and customization options to ensure that our clients receive products that meet their specific needs and preferences.Amongst many others, Groupe Alfa owns distribution licenses for PSG, OM, Disney and Marvel’s Spiderman