Roy Bernheim
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Roy Bernheim Email & Phone Number

Building profitable customer engagement for brands | Co-Founder & CEO of Decommerce at Decommerce
Location: Zurich, Switzerland 11 work roles 3 schools
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Role
Building profitable customer engagement for brands | Co-Founder & CEO of Decommerce
Location
Zurich, Switzerland

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Roy Bernheim is listed as Building profitable customer engagement for brands | Co-Founder & CEO of Decommerce at Decommerce, based in Zurich, Switzerland. AeroLeads shows a matched LinkedIn profile for Roy Bernheim.

Roy Bernheim previously worked as Co-Founder at Decommerce and Co-Creator at Tbô. Roy Bernheim holds European Social And Political Studies Specialisation Economics, Economics from Ucl.

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Decommerce

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About Roy Bernheim

Brands are dying on social media. They rent communities on other people's platforms - i.e. social media - and are completely dependent on algorithms.Why do I know so? Together with my co-founder Allan, I scaled our DTC menswear brand TBô from 0 to +300,000 customers. We invested into social media, built a strong following there and, in return, the social media platforms gave us ever less organic reach and engagement 💀.In numbers: the average Facebook Page reached less than 2% of its own followers.Put from the other perspective: brands don’t reach 98% of their own following. Unless they pay social media platforms again and again and again, people who actually want to see the content are not reached. We invested into building a solution that plugs into our existing ecommerce tech stack. It should enable us to host our own community directly on our website or on a dedicated, invite-only microsites. The results surprised us: 🚀 Repeat purchase rates tripled🚀 LTV increased by 90%🚀 The average time spent on site increased to >10 minutes🚀 We picked up significantly on SEOWhy?⚡ Owned audience with 100% organic reach instead of 2%⚡ Owned communication channels (push notification, email, SMS, wallet)⚡ Owned primary level social data, allowing for deeper automated segmentation⚡ Gamified webshop giving shoppers reasons to come back all the time⚡ Deep analytics to understand and better serve your subcommunitiesWe started sharing our story at conferences and were asked by other brands whether they could use our tool.That was how Decommerce was born. We whitelabeled the solution, made it an easy, fast onboarding experience and have started working with selected brands.Twelve months later, Decommerce is a Farfetch and Outlier Ventures backed whitelabel community solution that enables brands to host, engage, and reward their communities within brand-immersive experiences on their sites and apps.Decommerce lets brands: 🤝 Define the contract they want to have with their community🤝 Own their community's P1 data🤝 Send hyper-segmented notifications based on behavior and interest,🤝 Gamify the on-site experience🤝 Understand their community on a personal levelUltimately,🔥we drive their brand equity, organic traffic and repeat purchases.We are excited that our SaaS finally allows brands to unlock the power of their own community like we did with TBô.Are you ready to start turning your community into a business opportunity?Send me a DM or get started today by booking an intro call!

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Decommerce
Decommerce
Building profitable customer engagement for brands | Co-Founder & CEO of Decommerce
AeroLeads page
11 roles · 18 years

Roy Bernheim work experience

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Co-Founder

Current

Zug, Zg, Ch

Building, growing and monetizing communities.Decommerce provides a Community Building Solution for brands to build strong and engaging networks: Our white label solution helps your webshop to be more human by allowing shoppers to have interaction with other human beings, and share experiences directly on your website.In doing so, we tripled the repurchase rate of menswear brand TBô within 3 months of a shopper’s first purchase.Want to learn more about our solutions?Shoot me a DM or check out our website.https://www.decommerce.com/

Jan 2022 - Present

Co-Creator

Current

Global, Oo

The first community-led and co-created menswear brand.It’s TBô's customers – the 400,000-strong tribe – who decide the brand’s direction and which products get made. We call this co-creation – it’s the future of how consumers interact with brands.Co-founded in Zurich, Switzerland in 2017 with Allan Perrottet, we now sell in more than 120 countries worldwide.www.tbo.clothing

Jan 2018 - Present

Global Own Brands Manager, Dksh Bu Consumer Goods

Zurich, Zurich, Ch

Responsible for all owned and licensed brands of Business Unit Consumer Goods, from expanding the existing brand portfolio into further markets to developing, marketing and selling new brands and products.Signed a pan-Asian licensing agreement with Procter & Gamble for two brands.Responsible for and supporting key omnichannel, ecommerce, online marketing and digital initiaves for B2C and B2B sales and marketing. Helped to develop DKSH's multi-brand shop-in-shop on various ecommerce platforms and implemented DKSH Consumer Goods' B2B ecommerce shop.Coverage:Thailand, Malaysia, Singapore, Philippines, Indonesia, Vietnam, Myanmar, Cambodia, Laos, Hong Kong, China, Taiwan, Japan, South Korea, New ZealandCore Focus Areas:Brand Management, Product Development, Sourcing, Marketing, Sales, Distribution, Ecommerce, Online Marketing, Digital

Dec 2014 - Apr 2017

Management Trainee / Assistant To The Coo

Zurich, Zurich, Ch

Supported the Group's Chief Operating Officer on strategic initiatives, implementation projects as well as analyses

Apr 2013 - Nov 2014

Management Consulting And Private Equity Analyst

London, United Kingdom, Gb

Sep 2012 - Mar 2013

Private Equity Summer Analyst

Zurich, Ch

Jun 2011 - Aug 2011

Marketing Intern

Luminox
Jan 2008 - Mar 2008
3 education records

Roy Bernheim education

European Social And Political Studies Specialisation Economics, Economics

Ucl

Economics & Statistics, Economics & Statistics

Uppsala University

European Social And Political Studies, Economics

The London School Of Economics And Political Science (Lse)
FAQ

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What company does Roy Bernheim work for?

Roy Bernheim works for Decommerce.

What is Roy Bernheim's role at Decommerce?

Roy Bernheim is listed as Building profitable customer engagement for brands | Co-Founder & CEO of Decommerce at Decommerce.

Where is Roy Bernheim based?

Roy Bernheim is based in Zurich, Switzerland while working with Decommerce.

What companies has Roy Bernheim worked for?

Roy Bernheim has worked for Decommerce, Tbô, Dksh, Alphasights, and Verium Ag.

How can I contact Roy Bernheim?

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What schools did Roy Bernheim attend?

Roy Bernheim holds European Social And Political Studies Specialisation Economics, Economics from Ucl.

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