Roy Brooks

Roy Brooks Email and Phone Number

VP Commercial Operations/Trade Development, BAR Brands @ BAR Brands
Roy Brooks's Location
Metairie, Louisiana, United States, United States
Roy Brooks's Contact Details

Roy Brooks work email

Roy Brooks personal email

n/a
About Roy Brooks

With over 15 years of experience in the beverage distribution industry, I am a passionate and driven leader who strives to deliver customer and supplier satisfaction while achieving our full-year performance goals and improving our financial results year-over-year. I have a strong expertise in wine and champagne, as well as a WSET certification that demonstrates my knowledge and skills in this category. I am proud to be part of Republic National Distributing Company, one of the nation's leading wholesale beverage alcohol distributors, and to contribute to its mission of providing exceptional service, innovative solutions, and unparalleled value to our customers and suppliers.As a Portfolio Director, I am responsible for the overall growth and development of assigned portfolio for 12 states, covering a diverse and dynamic market. I work closely with our supplier partners, sales teams, and category managers to create and implement effective strategies, programs, and KPIs that drive innovation, distribution, and placement of our products. I also provide monthly reporting and analysis from Nielsen and other sources, as well as category insights and recommendations to optimize our performance and profitability. Some of my recent achievements include securing a large contract with a major retailer, launching a successful priority program for a new product, and increasing the user retention rate by 25%. I enjoy collaborating with my colleagues and stakeholders, and leveraging my retail, forecasting, and account management skills to deliver results that exceed expectations.

Roy Brooks's Current Company Details
BAR Brands

Bar Brands

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VP Commercial Operations/Trade Development, BAR Brands
Roy Brooks Work Experience Details
  • Bar Brands
    Vice President Of Commercial Operations & Trade Development
    Bar Brands Mar 2024 - Present
    Morehead City, North Carolina, United States
    • Work with Distributor partners to align on planning and review cadence and deliverables needed for each along with business review template• Works with CCO to build and embed commercial strategy w partners • Work with distilleries to continually evolve brand collateral/sales tools• Lead brand onboarding process with distributors• Liase w National Account resources, BAR, distributor partners• Communicate brand deliverables to distillery partners as we plan onboarding• Lead Media/Marketing support strategy and purchasing plans to support sales• Create an annual review process to provide distillery and distributor partners robust market insights, opportunity identification, and mitigation discussions• Prepare data analysis, materials, reports, & insights for commercial meetings• Collaborate with distributor BI/Analytics teams to analyze market data to anticipate issues & proactively model solutions• Support program management and execution on regional and local execution • Evaluate past program success/failure trends; use trend analysis to advise stakeholders on proposed programs• Support performance management initiatives ie: compensation/incentive design, development of KPIs• Provide accurate insights on live program performance and evaluate ROI on key initiatives• Advise stakeholders on reporting results and provide options for the strategic direction• Continually evaluate RTM and broker efficiencies• Owner of pricing grid maintenance and socialization to distributors• Continually evaluate pricing effectiveness and impact in market• Cross-compare customer selling opportunities with sales performance & brand challenges/initiatives• Support operational efficiencies and cost savings initiatives • Provide support to Leadership with ad hoc reporting needs and provide accurate and timely results consistent with state/region/national standards• Provide analysis on R2M design, sales planning/execution, sales force size/coverage, Org. Structures, etc.
  • Republic National Distributing Company
    Portfolio Director - Supplier Business Development
    Republic National Distributing Company Aug 2008 - Mar 2024
    Greater New Orleans Area
    Responsible for the overall growth and development of assigned portfolio for 12 States. Tasked with delivering customer and supplier satisfaction while delivering our full-year performance goals and working to improve our financial performance year-over-year
  • Republic National Distributing Company
    Category Manager Ii
    Republic National Distributing Company Feb 2018 - Oct 2018
    Multiple States
    Added responsibility to below role. Wine & Champagne lead for 7 States. Management of the overall performance of the portfolio including: goal planning; monthly execution of goals; creating and implementing programming and KPI's; driving innovation; managing priority program months and POD execution and tracking.
  • Republic National Distributing Company
    Category Manager - Supplier Business Development
    Republic National Distributing Company Jun 2016 - Feb 2018
    Multistate Role
    Category Consultant in dedicated supplier role. Duties included working with supplier and internal teams to improve shelf distribution and placement, create and implement base shelf plans, provide monthly reporting from Nielsen along with category insights.
  • Republic National Distributing Company
    Chain Manager
    Republic National Distributing Company Sep 2014 - Jun 2016
    Greater New Orleans Region
    Planning, forecasting and executing programming in Regional Chains for dedicated supplier for wine and spirits portfolio; evaluating chain performance through measuring and reporting results; developing strategies for continued growth of distribution and volume to maximize profits.
  • Republic National Distributing Company
    District Sales Manager
    Republic National Distributing Company Jan 2014 - Sep 2014
    Greater New Orleans Region
    Developed, trained and directed sales reps to achieve sales goals, placement objectives and to meet company standards; survey market to pin-point opportunities for new products; provide leadership, developing personnel, communicating and motivating sales force.
  • Republic National Distributing Company
    Category Manager
    Republic National Distributing Company Jul 2010 - Dec 2013
    New Orleans, Louisiana, United States
    Building and maintaining category partnerships with local independent retailers; calling on chain buyers and store owners to sell RNDC brands in an objective manner, while increasing companies overall distribution; created and developed sales strategies to help company and retailer obtain sales goals
  • Republic National Distributing Company
    Sales Representative
    Republic National Distributing Company Aug 2008 - Jul 2010
    Greater New Orleans Region
    Secured new business accounts and serviced existing accounts within sales route; solicited product orders by visiting customers, making product sales presentations, explaining the merit of the product and it's application.

Roy Brooks Skills

Retail Sales Management Management Account Management Inventory Management Marketing Strategy Marketing Sales Customer Service Forecasting Wine Beverage Industry Pricing Key Account Development Sales Operations Pricing Strategy Alcoholic Beverages

Roy Brooks Education Details

Frequently Asked Questions about Roy Brooks

What company does Roy Brooks work for?

Roy Brooks works for Bar Brands

What is Roy Brooks's role at the current company?

Roy Brooks's current role is VP Commercial Operations/Trade Development, BAR Brands.

What is Roy Brooks's email address?

Roy Brooks's email address is ro****@****usa.com

What schools did Roy Brooks attend?

Roy Brooks attended Louisiana State University.

What are some of Roy Brooks's interests?

Roy Brooks has interest in Social Services, Children, Civil Rights And Social Action, Disaster And Humanitarian Relief, Human Rights.

What skills is Roy Brooks known for?

Roy Brooks has skills like Retail, Sales Management, Management, Account Management, Inventory Management, Marketing Strategy, Marketing, Sales, Customer Service, Forecasting, Wine, Beverage Industry.

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