At Brandigital Media Group, my focus is on leveraging over-the-top content and new media to drive business development and growth. The role capitalizes on my expertise in nurturing client relationships and strategizing for digital campaigns, skills honed over my tenure in the industry. My mission is to deliver innovative solutions that align with the dynamic OTT/CTV landscape.Previously, as an OTT/CTV FLX Executive at Fox Corporation, our team partnered to expand the Fox local extension OTT platform, enhancing revenue and client engagement. We facilitated seamless campaign schedules, working in concert with agencies and clients to meet and exceed objectives. My professional journey is marked by a commitment to staying at the forefront of digital technology trends and fostering collaborative success.
Brandigital Media Group
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Director Of Business DevelopmentBrandigital Media Group Feb 2023 - Present
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Ott/Ctv Flx Enterprise Account ExecutiveFox Corporation Jul 2021 - Jan 2023New York, New York, UsExperienced FLX Executive to develop and service business for the Fox local extension OTT platform (FLX) and associated digital assets. Prospect new business, presenting group capabilities, category expertise and working alongside Fox linear sales teams. Overseeing all schedules throughout the campaign; work directly with advertising agencies and clients to increase revenue for the FLX platform.Excellent Knowledge of the local TV marketplace and how they are adapting to new OTT channels. -
Director Of Business DevelopmentBrandigital Media Group Apr 2019 - Jul 2021Utilize digital technology best practices to support local, regional and national client base. Conduct training sessions and business seminars. Monitor technology trends in the marketplace and drive client social media, SEO, OTT, and digital marketing campaigns. • Provide sales strategy and guidance for TV and digital campaigns.
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Digital Sales ManagerCbs Corporation Sep 2017 - Mar 2019New York, Ny, UsDirected all staff expansion initiatives, including digital sales training. Catalyzed “four screen approach” to maximize revenue growth. Led sales campaigns and generated $25M local and national pipeline. Reviewed and analyzed metrics and business trends. Managed over 50 key accounts.• Secured 115% of budget for Q1 and Q4 of FY2018. • Ranked Top 5 out of 15 stations across market for digital revenue. • Delivered 112% of annual budget in FY18, a first for the station. -
Digital Sales Manager/Account ExecutiveWjla-Tv Jan 2015 - Mar 2017Arlington, Va, UsOversaw all aspects of digital operations. Recruited, hired and trained sales managers, account executives and national sales team. Developed strategic sales plans and roadmaps to optimize business goals and objectives. • Maximized budget, accounting for 101% in Q1 and Q2 of FY2015.• Named Top 5 in digital revenue out of 166 stations. • Achieved #1 top station in FY2016. • Implemented coaching campaigns, leading two account executives to Top 25 nationwide sales placement -
Media ConsultantDex Media, Inc. May 2013 - Dec 2014Spearheaded successful projects through to completion for customer digital and online marketing campaigns. Executed multiple projects, adhered to project timelines and oversaw cross-functional project communication. • Executed search engine marketing (SEM) and search engine optimization campaigns, driving revenue and page views.
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Enterprise Account ExecutiveWusa-Tv May 2010 - Jan 2013Washington, District Of Columbia, UsDirected cross-functional collaborations with marketing team and produced multi-platform digital media sales campaigns. Generated new business leads. Converted client advertising budgets and secured clients base including University of Maryland, District Department of Energy, Government Employees Health Association, Country of Kazakhstan and Air Force Association. • Delivered 126% above Annual Core Budget quota for FY 2012. • Achieved 110% of quota for Q2 and Q3 for FY 2011.
Roy Cameron Education Details
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University Of Maryland Global CampusCommunication And Media Studies -
North Carolina State UniversityCommunication And Media Studies
Frequently Asked Questions about Roy Cameron
What company does Roy Cameron work for?
Roy Cameron works for Brandigital Media Group
What is Roy Cameron's role at the current company?
Roy Cameron's current role is Director of Business Development.
What schools did Roy Cameron attend?
Roy Cameron attended University Of Maryland Global Campus, North Carolina State University.
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