Roy Choo Email and Phone Number
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Operations Executive with nearly a decade worth of expertise across a wide spectrum in the aviation industry — airlines, airports and defence support.I’m also well attuned to developments in the defence arena, with a bias towards military aviation. I write on a freelance basis for a number of renowned defence publications, focussing on the Asia Pacific region and have authored a book on Taiwanese air power which was a much welcomed addition as cross-strait tensions began escalating in the early 2020s.
Aero Adapt
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Operations Specialist And Senior Operations SpecialistAero AdaptAustralia -
Operations Specialist / Senior Operations SpecialistAero Adapt Mar 2018 - PresentSydney, Australia -
Independent Defence And Aviation Photojournalist / WriterFreelance Jul 2007 - Present• Write and photograph for various defence and aerospace publications with focus on the Asia-Pacific region. Work has appeared in titles including Australian Defence Magazine, AirForces Monthly, Combat Aircraft, Airliner World, FlightGlobal, Shephard Media and The War Zone• Portfolio encompasses defence trade events, high-profile unilateral and multilateral military exercises, as well as focuses on battalion and squadron units. Notable experiences include a two-day embed with the USMC… Show more • Write and photograph for various defence and aerospace publications with focus on the Asia-Pacific region. Work has appeared in titles including Australian Defence Magazine, AirForces Monthly, Combat Aircraft, Airliner World, FlightGlobal, Shephard Media and The War Zone• Portfolio encompasses defence trade events, high-profile unilateral and multilateral military exercises, as well as focuses on battalion and squadron units. Notable experiences include a two-day embed with the USMC Marine Rotational Force – Darwin in the Australian outback to provide coverage on a joint Australian-American bilateral exercise in 2014. Show less
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Book AuthorFreelance Sep 2019 - May 2021Lead author of Modern Taiwanese Air Power: The Republic of China Air Force Today. The 96-page publication is a welcomed addition to Harpia Publishing's established series of air power books. The publication provides a detailed overview of the ROCAF's current capabilities, a study of each of its aircraft types, threats and prospects. It is an indispensable reading for anyone who cares about the balance of air power over the Taiwan Strait.From initial conceptualisation, research and… Show more Lead author of Modern Taiwanese Air Power: The Republic of China Air Force Today. The 96-page publication is a welcomed addition to Harpia Publishing's established series of air power books. The publication provides a detailed overview of the ROCAF's current capabilities, a study of each of its aircraft types, threats and prospects. It is an indispensable reading for anyone who cares about the balance of air power over the Taiwan Strait.From initial conceptualisation, research and writing phases, and to the final stages of review, working on the publication has been a journey of self-discovery. Show less
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Operations ExecutiveZetta Jet Mar 2017 - Nov 2017SingaporeWorking as part of the operations team, I maintained the integrity of worldwide operations of a fleet of 18 executive jets out of the Singapore-based Operations Control Centre. Undertook the role during tough conditions while Zetta Jet was going through Chapter 11 proceedings. Unfortunately the company folded due to insolvency.∙ Coordinated operational requirements and resources with oversight agencies and international vendors to optimise services to high-net-worth clients, minimising… Show more Working as part of the operations team, I maintained the integrity of worldwide operations of a fleet of 18 executive jets out of the Singapore-based Operations Control Centre. Undertook the role during tough conditions while Zetta Jet was going through Chapter 11 proceedings. Unfortunately the company folded due to insolvency.∙ Coordinated operational requirements and resources with oversight agencies and international vendors to optimise services to high-net-worth clients, minimising disruptions and costs while ensuring that requirements of charter sales, maintenance and airports are met.∙ Organised and maintained healthy crew work schedule through the timely arrangement of flights, hotel accommodation and visas for crew.∙ Performed flight planning and the dispatch of flights in accordance with the company’s operational policies to maintain a safe and punctual schedule. Show less
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Airline Relations ManagerSats Ltd. Feb 2015 - Feb 2017SingaporeAs part of the low-cost team at SATS, I led the day-to-day operations of Scoot and Cebu Pacific at SIN with the necessary airport ground-handling expertise, organisational and communication skills in a budget constrained environment.• Acted as the primary point of contact for clients on the full spectrum of above and below wing operations at SIN. Ensured that operational customer requests and day-to-day business were conducted promptly and effectively.• Ensured that the ground… Show more As part of the low-cost team at SATS, I led the day-to-day operations of Scoot and Cebu Pacific at SIN with the necessary airport ground-handling expertise, organisational and communication skills in a budget constrained environment.• Acted as the primary point of contact for clients on the full spectrum of above and below wing operations at SIN. Ensured that operational customer requests and day-to-day business were conducted promptly and effectively.• Ensured that the ground operations team achieved defined key performance criteria of client airlines within tight labour and training budgets, including but not limited to on-time performance, precision timings, baggage handling, customer service and sales collections.• Provided leadership and oversight in fields of operational performance, service and safety compliance and resource management. Drove continuous improvement processes by undertaking incident investigations and operational and statistical reporting.• Performed regular Duty Ops Manager shifts as dictated by operational requirements. Overall in charge of operations on ground during shift - performed situational assessments and put in place measures and resources to overcome situations inclusive of major disruptions and exceptional flight handling. Show less -
Products And Ancillaries SpecialistScoot Dec 2012 - Jul 2013SingaporeA fixed-term contract responsible for ancillary product & revenue development across 10 routes / 5 aircraft in a demanding and relatively fluid recent start-up setting. The responsibilities and key performance indicators in my role include:• Co-owned and executed the ancillary product portfolio strategy to ensure the maximisation of revenue opportunities through new product launches, optimisation of conversion rates and sustainment of products in line with commercial and brand… Show more A fixed-term contract responsible for ancillary product & revenue development across 10 routes / 5 aircraft in a demanding and relatively fluid recent start-up setting. The responsibilities and key performance indicators in my role include:• Co-owned and executed the ancillary product portfolio strategy to ensure the maximisation of revenue opportunities through new product launches, optimisation of conversion rates and sustainment of products in line with commercial and brand objectives • Generated, evaluated and launched various products – car rental, accommodation and airport ancillary projects. Worked jointly with shortlisted 3rd party vendors, Marketing and Distribution teams and Ground and Cabin Operations departments to implement new products and amend their specifications if necessary to optimise performance• Tracked and analysed ancillary performance, keeping close tabs on competitive activity to ensure company was on-strategy and that revenue opportunities are maximised • Ensured smooth delivery of inflight ancillary products and services — inflight catering/shopping/entertainment/magazine and advertisements/seat upgrades — on all flights with commercial objectives and operational constraints in mind • Provided operational support for products and ancillaries department through minutes recording for committee meetings, reconciliation of billing accounts, production and dissemination of product-related communications across departments. Show less -
National ServiceSingapore Army Jan 2007 - Oct 2008SingaporeMy two-year National Service obligation in an active infantry battalion provided the foundational understanding of how a military outfit operates
Roy Choo Skills
Roy Choo Education Details
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Master Of Aviation Management -
Psychology -
Aerospace Electronics
Frequently Asked Questions about Roy Choo
What company does Roy Choo work for?
Roy Choo works for Aero Adapt
What is Roy Choo's role at the current company?
Roy Choo's current role is Operations Specialist and Senior Operations Specialist.
What is Roy Choo's email address?
Roy Choo's email address is ro****@****.com.sg
What schools did Roy Choo attend?
Roy Choo attended Griffith University, Curtin University, Singapore Polytechnic.
What skills is Roy Choo known for?
Roy Choo has skills like Commercial Aviation, Aircraft, Airline Management, Journalism, Flights, Aviation, Military Aviation, International Relations, Photography, Inflight Catering, Inflight Entertainment, Strategic Studies.
Who are Roy Choo's colleagues?
Roy Choo's colleagues are Tejae Brown, Kelvin Dzwete, Summer Guo, Riki-Mei Karena, Jamie Pike, Davila Sinclair, Trisha Tunningley.
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