Roy Ding Email & Phone Number

Shanghai City, China

Industry research and company analysis, participate in Due Diligence and compiling investmentanalysis and valuation for investment decision-making.完成投资项目机会筛选，进行项目前期的行业研究和公司财务分析，判断项目投资价值，辅助投资决策参与项目尽职调查，协助撰写投资分析报告，参与交易方案设计和商务谈判，协助执行投后管理

Shanghai City, China

Energy Saving & Environment Protection Team (New Fortune No.5 Team)Assist Senior Analyst in analyzing industry trends & companies, participate in compiling in-depth industry research and key companies valuation.协助高级分析师研究分析节能环保行业趋势，参与调研上市公司，撰写行业及公司深度研究报告

Shanghai, China

Take charge of Maybelline & Garnier Sales Academy to enhance sales team's core competency and improve sales performance.- Built up annual sales training plan for all sales levels according with brand developing strategy; Designed training courses based on sales competency evaluation results and annual training budget; Delivered solid training course to field sales team though both internal and external resources; Transferred training knowledge to working tools / processes for field sales better application in daily work after training.- Developed monthly Field Sales Appraisal system with solid KPI tracking and scoring functions to help Sales Management measure field sales actual performance and improve their core competency.- Conducted regular product features and selling skills training for Beauty Advisors, including collaborating with Marketing team & Sales Management to define training themes, preparing training course materials and delivering trainings. Also in charge of rolling out Sales Information System to field sales end users, and launched Beauty Advisor’s mobile reporting system for easy daily sales uploading.

Take charge of national trade marketing team for Lipton Out of Home business to achieve fast expansion across China.- Drove brand visibility activations in Out of Home channels, including workplace, hotels, restaurants and colleges, to maximize Lipton brand image and educate potential consumers.- Developed and implemented national OOH channel promotion programs according with channel strategies to accelerate sales growth. Well-controlled trade marketing & sales budget to achieve profitable sales growth.- Set up KPI monitoring system for field sales team to ensure excellent execution of brand visibility programs and national trade promotion activities.- Worked closely with internal Brand & Sales Commercial teams and motivated OOH trade marketing team members to deliver good performance.

Lead RED team monitoring market execution & sales performance to help company growing business.(RED, short for Right Execution Daily, is an innovative business management system in Coca-cola worldwide, which aims to continuously enhance market execution and generate best business outcome through daily sales execution control)- Established & managed a big market auditing team with 60+ auditors equipped with wireless portable device, monitoring 20K+ retail outlets on monthly basis. This is the first set-up and biggest-scale operation among Coca-cola China bottling systems. Successfully rolled out RED monitoring system to whole sales territory in just 22 days.- Played a key role between Channel/Consumer Marketing & Sales Operation to achieve best market execution results for each consumer / trade marketing program, and also greatly contributed to marketing expense control for Finance dept.- Developed & implemented RED Data System for easy data processing & user-friendly reporting output to satisfy various business needs, all reports have become important management tool for both Sales & Marketing functions.

Premium Clients Handled: Unilever, Wall’s, InBev, Remy Martin- Provided solid Retail Audit service orientation and Advisor software training to clients; Prepared tailor-made selling materials & service proposals for prospect clients, finally had developed one new client successfully under great efforts;- Analyzed retail market trend and competition environment via Retail Audit data interpretation and advanced analytic models, providing market insights and value-added information to help client better understand the market and identify brand SWOT for building sales & marketing strategies;- Proactively handled market analysis requests from clients and timely delivered accurate market data reports to clients, this had efficiently intensified client satisfaction level and generated good acknowledgement from clients’ senior management team

Finance Mba, 上海高级金融学院 Saif, 专业成绩第1名 (#1 / 57)

Activities and Societies: 学生会宣传部副部长，PE/VC俱乐部成员，证券投资俱乐部成员 上海交通大学2013年研究生国家奖学金 上海交通大学上海高级金融学院MBA新生奖学金（25%学费奖励，前10%）

International Exchange Mba, Foster School Of Business 福斯特商学院, 3.6 / 4.0

Activities and Societies: 全球商业俱乐部成员，风险投资俱乐部成员，创业俱乐部成员 工商管理硕士(国际交换生)，全美排名前列MBA项目；全球仅10个交换名额，在交大高金综合排名首位获交换资格 (#1 / 280)

Bachelor, Business Administration

Activities and Societies: Extracurricular Activity Scholarship, 2nd Prize; SEM (School of Economics & Management) Excellent Student.