ENTREPRENEURIAL VENTURE: Founder of a start-up enterprise – theworldstore.in -Building solutions to Bridge the gap between International and Indian Selection for Indian consumers in their Everyday need categories .

DEALSHARE INDIA, Bangalore, 2021-2023 (One of the fastest growing e-commerce Organisation - amongst the top 100 unicorns of India)Senior Vice President – Category Management I conceptualised the market driven Non-food business model catering to lower income groups across Western, Eastern and Southern India . Team: 80-members. • Brought in a 3P seller based model covering large categories. Scripted the business case, product roadmaps, redesigned the app, along with Logistics & after Sales Support System. • Generated annual revenue of INR 200C. Grew the Non-food business from a ‘nil’ scenario, adding to 15% of Companies’ profitability - a fourfold increase in revenue growth on-boarding multiple sellers. • Raised profitability by 10% in 3 large States. Recruited & built 2 teams of ~40 members in a short span.

AMAZON INDIA, Bangalore, 2016-2021 Category Leader, (2018-2021) I was handpicked by the management for propelling a one-of-a kind B2B initiative - a one-stop solution for kirana/pharmacy shops in India, piloted in the State of Karnataka. - accessing products via a dedicated application. Team: 50 direct on roll & 100 indirect teams. Key categories: FMCG, Grocery & Non-Food. • Launched and tested this concept for Amazon , never proven in any other country. Grew the business from 3K customers and garnered 14K shops on a monthly basis. Made headway in cities like Mysore and Hubli. Presented a low cost operations model. • Select member participating in the Amazon Leap Program, Seattle, USA. AMAZON (SELLER SERVICES) PVT. LTD., 2016-2018Head of Category, Business Development and Sales, Media and Consumables with recurring revenue of $US3B. Team: ~ 40 member team. Built an international network of sellers/vendors.• Raised seller base for these categories threefold & selection and stock percentage tenfold.• Spiked up the 3P seller share of business on the Amazon.in platform. Contributed to 60% of sales.• Established a direct sourcing route for the business via Global importers.

FLIPKART, Bangalore, 2014-2016Director Retail (Home and Kitchen), (2014-2016) that is currently worth a $US1.7B. Team: 80-members. • Recognised by CEO for outstanding performance delivering the fastest launch of any category. Unveiled a full category in record time. • Conceptualised and launched this division from the inception stage. Drew-out the product/process roadmap, customer facing app, managed vendor relations while developing high performance teams.• Scaled the business from a ‘nil’ scenario to generate revenue worth $US300M – a template still in use. • Set-up a China sourcing wing, acquiring high quality imported merchandise to India.• Built the team from scratch. Recruited 80% of team via references within two months. Director Retail (Private Labels), (2013-2014)Non- Apparel label portfolio. Created the private label architecture. Launched multiple new brands (Citron for Home, Digiflip for Electronics and Appliances) and presented 45 products that gained 20 to 25 % of the category share.

METRO CASH AND CARRY INDIA PVT. LTD., Bangalore, 2002-2013Head - Private Labels and Non-Food, (Buying and Merchandising) drove the Food and Non-food Private Label business. Team: 16-members. Rose the career ladder in quick progression with five promotions in a short time. • Developed the business case for the introduction of credit and debit cards at Metro India singlehandedly.• Enhanced the turnover by over 100% in most categories.• Identified and developed partners for various product lines. Negotiated on price, promotions, quality and delivery terms. Streamlined systems and interfaced with varied stakeholders.• Played an effective role during the expansion drive - opening of new stores in Hyderabad, Mumbai and Kolkata.• Received sponsorship to participate in an Executive program from Germany. Proved to be an effective trainer for private labels in Asia region.

Assistant Brand Manager, Voltas Ltd, 2000-2002, Promoted two brands Voltas Coldcel and Voltas Matrix and enhanced market share & brand dominance.