Roy Webster Email & Phone Number

Beaconsfield, Gb

London Area, United Kingdom

-Marketing & strategy-Tutoring foundational academic skills

High Wycombe, England, United Kingdom

• Led modules in Strategic Marketing and Digital Business Strategy for undergraduate and postgraduate students at Buckinghamshire New University.• Designed assessments and supervised dissertations for the International MBA programme.• Developed curriculum for Power of Branding, Modern Marketing Metrics, and Entrepreneurship & New Venture foundation modules.• Implemented innovative teaching methods to engage students and enhance their learning experience.

High Wycombe, England, United Kingdom

Associate Lecturer 1) Strategic marketing -levels 6(Hons) & 7(Masters) .2) Marketing metrics

Oxford, England, United Kingdom

Teaching / Tutoring marketing & digital marketing and management studies for the Oxford Royale Academy summer school. 2-month contract delivering 4 sessions

Oxford, England, United Kingdom

• Marketing Masters - focusing on the application of digital strategy in marketing. GPA 4.0• Dissertation answered the question: What is the dominant marketing mix used for strategy execution in engineering/manufacturing companies in the context of Industry 4.0 and Marketing 4.0? (see education) • A multinational study covering the geographical regions: Asia, Africa, Australia, Europe, North America, and South America.

Skf Luton, United Kingdom

• Industry Marketing Manager( Machine tools bearing distribution)-Reporting to the Global Marketing Lead• Led the marketing message platform development for the global machine tool segment.• Directed the global sales playbook for the machine tool business incorporating Industry 4.0. • Articulated and led strategy formulation for a housed bearing launch into Asia, including driving and leading agency briefings and aligning to European and American marketing strategy.• Conducted exploratory marketing research into the Nordic forestry machinery and equipment market supporting business development plans for the region.• Share knowledge and expertise with Agricultural segment executives in support of business development planning for the European market.• Coordinated and led the formulation of the global marketing planning process (ways of working) including coaching, mentoring, and knowledge sharing with the teams involved.• Worked cross-functionally with multinational teams in an international matrix organization.

Uk

• Project management responsibility working with an engineering client, tailoring best-fit Marcom strategy (including digital).• Co-ordinated and led the design and creation of digital brochures, datasheets, website, and web analytics.• Extended the brand architecture to accommodate new area of business.

South Africa | Zambia

• Led the creation of a new corporate identity for ECM group to support business development plans.• Mentored sales staff and conducted strategic business analysis, contributing to a 35%+ uplift in sales.• Implemented mission, vision & values internally, transforming company culture and creating cohesive teams.

Sub - Saharan Africa | South Africa

Reporting to the Vice President EMEA. Marketing Manager - Div. Industry VTZA (Voith Turbo Zuid Afrika) a direct subsidiary of the multinational Voith Turbo Vertriebsgesellschaft GmbH. - Worked with the division's product managers, directing, planning & coordinating the division's go-to-market strategy & activities to meet the divisional and organizational objectives in the sub-Sahara region.• Worked with various divisions managing planning & leading the marketing (Go-To-Market) strategy & activities.• Led and coached sales division in business & marketing strategy development - provided direction and guidance for the divisional strategic planning and road map formulation.• Delivered global marketing audit standard (pilot) for Voith (50 international locations). • Developed and managed strategy formulation and direction of the sales management process, which contributed to 18% revenue growth, exceeding set annual targets by 5%.

Southern Africa

Reporting to the region's Managing Director. As Marketing Manager and member of the region's Board Of Management (BOM), I led the marketing of 6 Voith business divisions + function as 'regional Chief-Brand Officer' and Marketing Lead. Performed a senior marketing management role congruent with any large and diversified multinational. Provided the leadership and direction that ensured the successful integration (cultural alignment) of new acquisitions into the Voith brand in Southern Africa. • Managed marketing operations across 10 different sectors (oil & gas, power plants & machine engineering, hydropower, steel, mining, automotive, and rail). • Integrated & managed regional marketing communications including budgets, PR, advertising, events & exhibitions. • Supported 300% growth in turnover over a 10-year period through the development of a trading strategy under the Voith brand for ancillary technology – resulting in the expansion of the company’s marketable solutions into both sub-Saharan Africa, Europe, and the Americas. • Led & managed corporate identities for 2 subsidiaries (M&A) companies as part of a business development strategy to grow regional market access. • Managed and led the construction project of building the Voith South African Head Quarters – to house the largest regional strategic marketing investment supporting M&A. • Multiple exhibition awards for exhibition excellence in mining, automotive, rail, and paper industry sectors – including the largest, international mining exhibition in Africa, Electra-Mining.

Southern Africa

Operating in: mining, metals, energy, transportation and general industrial markets Marketing of Technology / Engineering Capital Equipment- Four Divisions - Reporting to the Stratcon Group Chairman E J Stratford•Marcoms and sales enablement: Integrated ATL, BTL and online communication plan to an efficient and effective best fit for the company •Managed the development of new corporate brand identity for the ‘STRAT CON Group of companies’ ie Stratford Engineering; Measurtronic and Saftronics.• Sales tool development for the Stratcon Group. * Businesses acquired by Voith & offered the regional position of Marketing Manager in Voith South Africa

South Africa

• Reporting to the Marketing Manager • Marketing of engineering plastics/ Architectural glazing.• Sales.

Johannesburg Area, South Africa

• Reporting to the Principal• Convey core marketing concepts to students.• Marking of tutorial assignments.

Pgcap (Postgraduate Certificate In Academic Practice), Higher Education Pedagogy

Post Graduate Certificate in Academic Practice

M.Sc. Digital Marketing, '4.0' Digital Marketing / Global Marketing Strategy / Digital And Social Media Strategy / Analytics/, First Class Pass (Cum Laude) | International Grade Point Average 4.0

Masters degree in Marketing - majoring in digital strategy; analytics and global marketing strategy. Dissertation: The marketing mix.

Fcim Chartered Marketer - Cpd Programme, Strategic Marketing Management, Professional Marketing Status (Cpd Driven )-Parallel To Marketing Masters Degree

'Chartered Marketer status is the highest professional marketing status in the United Kingdom - indicates up-to-date professional.

Bachelor Of Philosophy In Marketing Management, Marketing/Marketing Management, General, Graduated

Conversion of IMM GSM Diploma to Bachelors Degree status - BPhil Marketing Management core subjects: Strategic management theory; Market.

Executive Education, Strategic Marketing Management

Executive Education (WITS Business School) Name of course: Strategic Marketing Management Course content: Marketing planning.

Imm Graduate Diploma In Marketing Management | Professional Marketing Diploma (Cim), Marketing Management, Imm | Professional Marketing Diploma

Activities and Societies: Part time tutor : Principals of marketingIMM Professional marketing diploma - Gr.Dip Mkt.(IMM) Equivalent to CIM.

Certificate In Marketing Management, Marketing Management Certificate, General

Intermediate certificate in Marketing Management studies. Designatory letters cert.Mkt.(IMM)