Haier Group is a world-leading provider of solutions to better life. Focusing on user experience and committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.I work with Haier Open Partnership Ecosystem (HOPE) innovation team, to strategically conduct market research & consumer behavior studies to foster a deeper connection with our target audience and staying ahead in a dynamic market landscape, and ultimately enhance Haier’s product value proposition globally.

GLG is the world's leading platform connecting professionals with expertise, pairing businesses and nonprofits in every sector with the largest network of experts from around the globe to drive smarter, faster decisions.I managed end-to-end quantitative and qualitative B2B/B2C survey projects for top consulting firms, public and private equities, investment firms and large corporations across SEA and China markets with wide-range of research objectives, such as product development, marketing, market trends & competitive assessments, consumer satisfaction, etc.

J.D. Power is a global leader in consumer insights, data, analytics, and advisory services that helps clients drive growth and profitability.I led competitive benchmarking and customized market research for top financial institutions in APAC markets, translated insights from customer advocacy into actionable improvement plans to eliminate pain points in the customer journey.

Crown Equipment Corporation is the fifth largest manufacturer of powered industrial forklift trucks in the world, it has appeared at least ten times on Forbes’ list of the largest private companies in the United States. I analyzed business and financial performance for international key accounts in APAC markets, to capture trends, issues and suggestions to boost efficiency.

International SOS is a health and security services firm, which counts nearly two-thirds of the Fortune Global 500 companies as clients and takes around 4 million assistance calls every year.I provided analytical support to the medical service department, by synergizing various sourced business, financial and operational data and information, to present data insights and recommend fact-based problem solving solutions.

Toyota Tsusho is a member of the Toyota Group, it has a worldwide presence through its many subsidiaries and operating divisions, in supporting Toyota Motor's automobile business and other Toyota Group companies.I led demand& supply planning for Toyota car sales in emerging Asia markets. Monitored market movements for fast reaction to regulation, political and economic changes; conducted in-deep consumer and competitor studies for strategic marketing and product line-ups; negotiated with supplier and dealers for pricing, forecasting and replenishing plans, also dealt with trade logistic/ finance requirements.

Conducted primary and secondary market research for top automobile manufacturers in the APAC region, to improve overall customer satisfaction. collaborated with external vendors and internal processing teams to ensure research is carried out properly within given timeline.