Roy Abdo

Roy Abdo Email and Phone Number

4X LinkedIn Top Voice | CEO at Digital Revamp | Speaker | Digital Marketing & Thought Leadership Advisor turning Executives into Thought Leaders & Storytellers @ Digital Revamp, Marketing & Ads Agency
Roy Abdo's Location
Arlington, Virginia, United States, United States
About Roy Abdo

I help you create the words and the story that represent the value you bring to your clients. Once we discover the optimal words for your company/brand, I advise you on the best practices to find your ideal clients online. My team will create the digital strategy, staffing, KPIs, social media images, videos, and most effective language to use in digital advertising on Google and Facebook. These ads will target highly qualified leads/clients and build your group of followers. We specialize in brand strategies, personalization, and activation. I have worked in the digital ecosystem for several verticals (media, financial services, retail, and user behavior). My technical background and creative skills enable me to speak to two fronts: strategically for high-level focus and architecturally for implementation focus.What I do very well:- Help you find your ideal customer and determine where they spend their time online- Manage your customer journey by managing your social media and/or paid advertising- Uncover and tell brand stories digitally to create groups and engage followers- Conceptualize, drive, and execute marketing and social media campaigns - Organize outreach using search engine optimization and paid media - Use media tools to develop Key Performance Indicators reports for digital media campaigns, achieving an ROI 10 times higher than the industry average- Provide training on the best media practices to launch successful social media and ground-up marketing initiativesI am your digital marketing consultant, digital marketing advisor, marketing strategy advisor, digital advertising consultant, or online customer journey architect.Gallup Certified Strengths Coach!Clifton StrengthsFinder: Communication, Strategic, Positivity, Activator, Maximizer, Ideation!

Roy Abdo's Current Company Details
Digital Revamp, Marketing & Ads Agency

Digital Revamp, Marketing & Ads Agency

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4X LinkedIn Top Voice | CEO at Digital Revamp | Speaker | Digital Marketing & Thought Leadership Advisor turning Executives into Thought Leaders & Storytellers
Roy Abdo Work Experience Details
  • Digital Revamp, Marketing & Ads Agency
    Chief Executive Officer
    Digital Revamp, Marketing & Ads Agency Mar 2013 - Present
    Washington, District Of Columbia, Us
    - Build and roll out digital strategies for nonprofits, associations, and Fortune 500 companies- Create and articulate a language that relates to the pain points of your customers - Build, create messaging and content for personal brands and CEO's - Create a website with optimal words that your ideal customer is using and searching online- Buy ads on Facebook and Google to generate quality leads- Create, manage, and post content for your social media- Understand where you fit into the customer’s digital journey on the web- Distribute your message on the best digital channels that reflect positive customer conversion and high lifetime value- Teach and coach a seminar on marketing and digital advertising
  • Fairfax University Of America
    Adjunct Professor Of Marketing And Advertising
    Fairfax University Of America Jan 2016 - Mar 2021
    Fairfax, Virginia, Us
    I teach evening classes in:- Services Marketing- Marketing for nonprofits- Intro to Business and Entrepreneurship
  • United States Department Of Defense
    Digital Communication Advisor On Special Project
    United States Department Of Defense Jan 2020 - Aug 2020
    Washington, Dc, Us
  • U.S. Department Of State
    Public Speaker On Digital Marketing
    U.S. Department Of State Jan 2019 - Dec 2019
    Washington, Dc, Us
  • Gallup
    Digital Media Consultant
    Gallup May 2016 - Aug 2018
    Washington, D.C., Us
    - I led the Global Media Buying with the highest conversion rate of $1 to $6.- I worked at expanding the Gallup brand and ensuring clients and prospects would see the value Gallup brings to the world. The biggest challenges were making sure clients and prospects understood all of the products and solutions that the Gallup organization has to offer. - Gallup has sub-brands that could reach several different interest groups. From education, to employee engagement, to well-being, strengths, and other concerns, I made sure that people knew that Gallup has these sub-brands and how they offer value to their world.- Every customer is on the journey of seeking information to solve their problems. My job as a marketer was to figure out where and how they are searching to make their life easier and design a personalized online journey. - I worked on a major website redesign and a better definition of the customer lifetime value.- I worked on producing viral content and viral social media campaigns.- I led the Global Media Buying with the highest conversion rate of $1 to $6.- I worked on client-released and digital campaigns for International Labour Organization, Northeastern University, Strada Education, and Melissa and Doug.- I have posted below video content that I strategically produced to elevate and position the brand in the different business lines.
  • Middle East Broadcasting Networks
    Senior Visual Content Marketing Strategist/Advertising
    Middle East Broadcasting Networks Sep 2011 - May 2016
    Springfield, Virginia, Us
    - Alhurra/MBN consistently had a weekly reach of approximately 26 million viewers for the last five years.- Engagement vs. broadcasting: I helped in ideation, creation, and execution of shows.- I was the go-to person for connecting the dots between broadcasting on TV and engagement on social media; brand engagement strategy and development; web/mobile traffic growth; multi-channel advertising campaigns; online listening strategies and key partnership for content distribution.
  • Middle East Broadcasting Networks
    Operations Manager Of Production, Graphics, Promotions
    Middle East Broadcasting Networks Sep 2008 - Sep 2012
    Springfield, Virginia, Us
    - Strategic consulting, including business plan and international business strategy- Advising on business structures; managing a $35 million budget and launching marketing campaigns - Generated deals for an international business development focusing on MENA and GCC regions, specifically Morocco, Libya, Tunis, Egypt, Lebanon, Iraq, Jordan, United Arab Emirates, Yemen, Qatar, Kuwait, Saudi Arabia
  • Middle East Broadcasting Networks
    Business Development And Operations Coordinator
    Middle East Broadcasting Networks Sep 2008 - Sep 2009
    Springfield, Virginia, Us
    - Launched a flagship $17 million show linking 4 countries and established its budget and operation - Trained and presented major company’s presentations in financials and marketing training sessions
  • Jbc Events
    Co Founder
    Jbc Events Mar 2013 - Jan 2014
    Great Falls, Virginia, Us
    - Turned the JBC concept into a business model- Assisted brainstorming, building the website, ideation, branding, and email marketing- Launched database management and vendor partnerships
  • Eawgroup
    Business Development Consultant
    Eawgroup Dec 2006 - Aug 2008
    - Created a strategy for online news gathering using Google Alerts and change detection websites- Trained EAW staff on digital media strategies, PR and online marketing, and online business monetization
  • Crdf
    Program Associate/Intern
    Crdf Jan 2007 - Aug 2007
    Arlington, Virginia, Us
    - Negotiated terms with four prospective Middle Eastern partners by leveraging my personal regional contacts on behalf of the organization to identify potential regional partners and potential project implementation
  • Banque Du Liban
    Intern
    Banque Du Liban 2006 - 2006
    Beirut, Lb
    - Intensive training program for distinguished business students at the Lebanese AmericanUniversity- Interned in the Foreign Exchange Department, learned international banking rules and regulations.
  • Hobbies House
    Sales And Marketing Manager
    Hobbies House 2003 - 2006
    - Fast-tracked from salesman to sales and marketing manager in eight months - Actively oversaw customer service in three languages and drove a 25% increase in sales- Audited store finances, operations, and logistics management- Reported to the regional manager and regularly achieved team sales targets

Roy Abdo Skills

Social Media Digital Media Entrepreneurship Strategy Public Relations Advertising New Media Analysis Marketing Management Strategic Communications Social Media Marketing Budgets Marketing Strategy Negotiation B2b Social Networking Leadership Marketing Communications Online Advertising Editing Research Public Speaking Strategic Planning Broadcast Online Marketing Program Management Market Research Business Development Seo Business Strategy Start Ups Media Production Email Marketing Broadcasting

Roy Abdo Education Details

  • The Johns Hopkins University - Carey Business School
    The Johns Hopkins University - Carey Business School
    Digital Marketing
  • The Catholic University Of America
    The Catholic University Of America
    Communication And Media Studies
  • Georgetown University
    Georgetown University
    International Business
  • William Jewell College
    William Jewell College
    International Business
  • Lebanese American University
    Lebanese American University
    International Finance

Frequently Asked Questions about Roy Abdo

What company does Roy Abdo work for?

Roy Abdo works for Digital Revamp, Marketing & Ads Agency

What is Roy Abdo's role at the current company?

Roy Abdo's current role is 4X LinkedIn Top Voice | CEO at Digital Revamp | Speaker | Digital Marketing & Thought Leadership Advisor turning Executives into Thought Leaders & Storytellers.

What is Roy Abdo's email address?

Roy Abdo's email address is ro****@****ail.com

What is Roy Abdo's direct phone number?

Roy Abdo's direct phone number is +120248*****

What schools did Roy Abdo attend?

Roy Abdo attended The Johns Hopkins University - Carey Business School, The Catholic University Of America, Georgetown University, William Jewell College, Lebanese American University.

What are some of Roy Abdo's interests?

Roy Abdo has interest in Civil Rights And Social Action.

What skills is Roy Abdo known for?

Roy Abdo has skills like Social Media, Digital Media, Entrepreneurship, Strategy, Public Relations, Advertising, New Media, Analysis, Marketing, Management, Strategic Communications, Social Media Marketing.

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