Event Design and Production | Product and Editorial Styling | Regular contributor for Martha Stewart and Lauren Conrad

Directly oversees team of Social Editors and their daily management of accounts, with a total of 20 million fans and followers. Works within New Media Business Development to cultivate an engaged social audience who interacts with content on-site, across social platforms and through multi-screen viewing experiences. Noted success in increasing social and search traffic to E! Online, as well as driving ratings and viewership to News and other original programming. Advises Development on in-show social integration, consulting with show talent and producers on best practices. Creates sellable social products with Marketing and Marketing Solutions teams, working directly with Twitter, Facebook and third-party vendors in their development.

Headed up PETA's social media marketing team and online activism efforts. Responsible for creating daily social content, community management, and building brand awareness. Grew the organization's fanpage to become the third largest non-profit on Facebook, with over 1 million likes, and their Twitter presence to nearly 200K followers. Produced digital marketing plans centered on engaging experiences, and devised through regular research of emerging media trends. Developed strategies for virtual activism, working directly with vendors to ensure PETA's efforts utilized the latest technology. Oversaw tracking and analysis of all social marketing efforts, and reported data throughout the organization. Produced editorial content and vlogs for PETA Living and The PETA Files.

Managed EcoStiletto's online communities, producing daily social media content intended to drive traffic and generate revenue, while creating engaging experiences. Worked directly with eco-brands and organizations to create monthly editorial content for Beauty and Events features.