Royal Whitner Email & Phone Number

New York, Ny, Us

• Drive Site Merch strategy & processes for company campaigns & launches including seasonal Gift Guides, Editorial experiences, Homepage & DEI initiatives; lead kick off meetings with cross functional stakeholders, refine & develop BAU processes, calendarizing & site testing• Seek out opportunities to grow KPIs for sitewide initiatives by improving the customer shopping experience through data analysis, AB testing, UXR, site enhancements & competitive analysis• Weekly, monthly & quarterly recapping & reporting of promotional events, product finding methods & company initiatives; identifying and actioning on areas of opportunity to optimize the customer journey throughout the site funnel

New York, Ny, Us

• Managed a team of five including onboarding an EDP (Executive Development in Training), coaching, mentoring, goal setting, developing and training • Understand event business strategy, vision, objective and priorities, defining requirements for success based on best-in-class execution through priority KPIs & ROIs• Studied the alignment of data across all customer touch points & devices, maintaining a holistic view of site linking to identify and recommend strategy• Create & modify best practices as it relates to campaign execution to prioritize work efforts, defining site business strategies to meet business objectives, & translating into clear actionables • Review digital content as it relates to homepage, site assets, email linking and site experiences

New York, Ny, Us

- Maintain holistic view of site linking to identify and recommend strategy across all devices and families of business including Home Page, HFO, LHN, Category Page, Email, Search and Browse- Own Smerch strategy and data analysis for all site Gift Guides including Holiday, Mother’s Day, Father’s Day, Valentine’s Day and Evergreen. Act as the liaison between Marketing, Creative, PM, Development, Product, Data Analytics, CX and Smerch FOB and Omni partners to ensure best in class experience and drive year over year increases in key KPIs. - In conjunction with the Fashion Office, oversee product pool curation, assortment and page sequencing for our online editorial presence called The Edit.- Help to drive monthly site refreshes for Diversity & Inclusion sitelets including Black History Month, Women’s History Month, AAPI, Hispanic Heritage Month, Pride, etc.- Help drive the Smerch directional support for other projects including Back to School, Back to College, Icons of Style, Sustainability and Contemporary/Now Trending initiatives. - Partner closely with Digital Business Enhancements team to ensure optimum onsite functionality for new products, assisting in QA and A/B testing.- Assist Digital Support and Production teams to mitigate site issues, determining site risk for live site and future issues.- Work with Data Governance to align product attribution and taxonomy, optimizing facets, facet values and product pools. - Run daily reporting to monitor Product Finding Methods including Search and Browse to identify opportunities to support growth- Partner with SEO to maintain and improve search relevancy during category creation, linking updates and other site strategies. - Based on data and competitive analysis, work with Copy, CX and Design teams to optimize PDPs.- Own building and updating linking for Sitewide categories on Domestic and International sites included in Drop Down Navigation, HFO, Global Nav, Header and Footer across all devices.

New York, Ny, Us

- Responsible for achieving customer satisfaction by analyzing and auditing on site content and implementing strategies to drive sales and profitability- Works closely with peers and cross functional teams to streamline processes to simplify, automate and improve the foundation of the website’s taxonomy, attribution and navigation- Analyze data to optimize the customer’s discovery and selection, driving results and reacting to business as needed- Prioritizes work efforts, defining site business strategies to meet business objectives and then translating business strategies into clear actionable steps- Studies the alignment of data across all customer touch points and devices, establishing best practices across competitive landscape including facet, browse and search optimization- Optimize Taxonomy through Header Fly Out and Left Hand Navigation management- Partner with SEO, UX and CX teams to develop best practices based on results from AB testing and cross functional findings- Analyze Product Detail Page optimization, making recommendations for page layout, images and standardizing copy- Execute merchandise approvals and attribution tagging- Partner with Vendor and Digital partners to onboard new product to the site and streamline attribution to features and benefits- Maximize online events to increase sales, conversion and profit performance- Understand event business strategy, vision, objective and priorities, defining requirements for success based on best in class execution through KPI / ROI- Build strategic cross-functional relationships including Digital Merchants, Marketing, Production, and Internal Site Merchandise Partners to leverage necessary resources to react to immediate business results - Seek out opportunities to grow the business by improving the customer shopping experience to drive sales conversion increases- Participates in the decision-making process, providing recommendations for on site strategy needed for FOB

Bentonville, Arkansas, Us

- Assist in the quality assurance process as it relates to items’ preparation to go live on site utilizing Walmart’s content management system as well as continuously analyzing live products to ensure a frictionless user navigation experience - Support assistant and senior buyers executing buy plans based on line sheets from seasonal buys, creating delivery flows and allocating appropriate size distributions - Create ad hoc reporting in Excel to analyze sales data based on merchandising calendars including inventory levels, sell through rates, pricing structures, etc. - Own sample management for Footwear, regularly coordinating sample procurement from vendors and international suppliers, working with creative partners on product launches including the Ellen Degeneres EV1 launch and seasonal marketing campaigns - Collaborate with buyers and marketing partners to help promote appropriate merchandise placement on site pages, increase awareness and drive traffic to specific items and shelves during promotions, campaigns, as well as underperforming categories - Curate specific merchandise assortments for footwear product pages based on marketing and seasonal campaigns- Promote and develop cross functional relationships with members from other teams including planning, marketing, item setup, product development and store teams - Mentor and train newly hired Category Specialists on the day-to-day work responsibilities and detailed functions of Walmart systems and tools

Bentonville, Arkansas, Us

- Systematically monitor item pricing, inventory availability, critical live imagery, product content, taxonomy, category and subcategory classification and base / variant maintenance- Work through the PIM process as it refers to new item setup, following up with publishing and unpublishing items based on appropriate content attributes- Assist vendors with service and product inquiries, partnering with inventory management and supply chain teams to ensure accurate sellable inventory based on PO data accuracy - Run daily and weekly reports to monitor stock and inventory levels, sales captures, best and worst sellers and customer feedback and ratings - Partner with item setup team and vendors to manage the procurement and coordination of digital images and or physical sample procurement for site requirements - Maintain item page accuracy, creating a compelling product experience on site including, modifying and updating appropriate metrics as needed

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us