At Royann Dean Consulting, I help organizations shape their brand narrative and develop a communication strategy which tells a compelling brand story that emotionally connects with consumers, builds loyalty and impacts their bottom line. I speak the languages of business and design which allows me to work with internal company teams across departments including marketing and design that impact the communication strategy. I lead project teams that provide communications planning and implementation to SMEs in industries from the private, public and non-profit sector.

The FIFA Beach Soccer World Cup 2017 was the first-ever of its kind held in the Caribbean. The event was broadcast live to more than 250 million people around the world and was supported by FIFA Partners Coke, Visa, Gazprom, Wanda, and Adidas; and National Supporters BTC, Kalik Light and Scotiabank. The newly constructed, 3500-seat stadium that was the home for the 32 matches is the largest permanent structure ever for a beach soccer world cup. Beach Soccer is a new sport to The Bahamas and because of the strong marketing push, the stadium was full for many of the matches not only for the World Cup, but also for the CONCACAF qualifier event held a few weeks earlier. - Local marketing lead to build awareness and excitement for the event and ensure FIFA brand standards were maintained in these areas leading up to and during the 11-day World Cup tournament including: Event Promotion Activities, Winner’s Trophy Experience, LOC Events, Food and Beverage, Value in Kind products from FIFA Partners, Fan Zone National Supporter Activation, National Supporters activation and ROI (Local Sponsors), Official Event Merchandising- Conceptual development and implementation of LOC events including the Winner’s Trophy Experience and community involvement projects such as the High School Draw which paired local schools with participating teams- Worked closely with the communications team, developing the narrative for the event and talking points for the LOC executives as well as integrating social media communications - Speechwriting for the Bahamas Football Association President during the Official Draw, which was televised on Direct TV to channels around the world - Worked with the FIFA design team to develop the official promotional poster

• Developed strategic resort communication plans for the $3.5 billon luxury integrated gaming resort• Managed in-house destination-focused editorial calendar development and the assisted with the development of pitches for international publications • Maintained international PR agency relationships • Collaborated with the in-house art department and local creative community to develop creative experiences and creative communication collateral• Co-created the award-winning Baha Mar Dream Team multimedia advertising campaign

 Developed foundational marketing plan and visual identity for new national stadium and sports complex based on key stakeholder input. This plan was instrumental in passing legislature enabling the construction of the development now underway.  Responsible for new business development, branding strategies and client management. Grew company 5-8% per year with cross-industry client list including real estate developers, construction companies, engineering, and architecture and interior design firms. Wrote proposals and presentations to pitch for new business, responsible for managing project and company budgets. Wrote creative briefs, managed projects, wrote copy and provided creative input to freelance graphic and web designers. Fine tuned and interpreted client ideas into creative briefs for the development of visual identities and marketing collateral such as stationery, websites and brochures. Provided creative direction, managed schedules and sourced printing for projects.  Expanded TMG services into project management and strategic planning for start-ups: o Coordinated sub-contractor teams and managed vendor relationships for TransCaribbean Site Services and Solatech Utilitieso Developed Sources of Growth plan for Solatech Utilities

 Coordinated research projects for country managers in the Caribbean region Part of team responsible for compilation of the first Caribbean regional research database Assisted with interpretation and presentation of research results

 Developed annual plans based on long term brand strategies Grew the brand by 27% and improved Top of Mind Awareness Scores Country representative on the regional advertising campaign selection team Developed creative briefs and maintained high involvement with advertising agency  Developed initial cross-promotional campaign involving a major Heineken USA event