Roya Sufrin Email & Phone Number

West Point, Pennsylvania

• Primary liaison between corporate office and field sales team, consisting of 60 representatives.• Planning and conducting market research to develop new marketing strategies.• Assisting in editing, ordering and maintaining sales and marketing materials, which include presentations, information sheets, and collateral.• Providing projection vs. sales results by collaborating on and constructing sales tracking reports, including trend analysis, budget reports, and other sales monitoring spreadsheets.• Utilizing Salesforce to manage the data pertaining to leads and prospects for all regions.• Creating companywide monthly sales newsletter.

• Located, bought, and sold various wholesale products. • Utilized past buying experience and worked with retail buyers to support their inventory needs at certain price points. • Oversaw fulfillment of orders, including EDI order processing, labeling, and shipping within customer requirements.• Handled company finances, including payables, receivables, auditing, and all accounting functions.

Burlington, Nj

• Bought, merchandised, and maintained a $380 million men’s tailored clothing division.• Responsible for allocating and coordinating inventory among 350 national retail stores.• Projected, maintained and achieved targeted sale goals.• Responsible for sourcing new products and analyzing the success of existing goods to ensure that the company and products remain competitive.• Oversaw and coordinated national television and print advertising campaigns. • Managed inventory stock levels by analyzing and reacting to changes in consumer demand by region and by store.• Collaborated with vendor CEO’s and fashion designers.

Bachelor Of Science (Bs), Business, Management, Marketing

Education record