Roy Barrett Email & Phone Number

Los Angeles, Ca, Us

Oklahoma City, Oklahoma Area

Managing the balance between CX and cookieless.

Greater Los Angeles Area

Responsible for Product Development and technology offerings in the Financial Services Lead Generation space. Worked with media and sales teams to create synergies and maximize monetization output from existing efforts. Annual revenue catapulted 600% during tenure and solidified Wisdom as a top 3 lead generation company in FinTech industry.In charge of new vertical development via direct response advertising networks as well as numerous custom integrations with search and display advertising networks and exchanges. Core focus on user engagement and quality by maximizing lifetime user value while minimizing customer acquisition costs across all of Wisdom's product lines.

Oklahoma City, Oklahoma Area

Developed direct-response online shopping startup ShopOn.com. Focus on building downloadable software technology including plug-ins and installers for Microsoft Internet Explorer, Google Chrome, and Mozilla Firefox. Worked directly with downloadable software distribution networks to acquire millions of U.S.-based shoppers and integrate with large online and brick-and-mortar stores to generate loyalty cash-back program to reward consumers for shopping activity online.In charge of controlling customer acquisition costs and reaching high-volume scale with search and display advertiser relationships with top-tier networks, ShopOn grew exponentially in first-year sales. Built engineering and development team from ground up and responsible for business development and relationships with advertisers and publisher networks in the direct response space.

Oklahoma City, Oklahoma Area

Worked in multiple roles including product development, business development, and demand generation across multiple DSPs, SSPs, domain portfolio managers, and network operators. Responsible for demand across multiple pricing models with a focus on CAC and LTV while working with advertisers and monetization yield during development of publisher products.Stormwest connected top web publishers, domain portfolio owners, and network operators with the top-tier advertisers and ad networks on the Internet. Worked with Stormwest to develop multiple ad matching technologies based on behavioral, just-in-time contextual, and audience targeting technology that benefited direct-response advertisers with lower CACs and publishers with consistently higher yields.In 2006, developed and launched ParkingPanel.com, a leading domain parking service that employed multiple unique technologies for semantic relevance that became the unparalleled leader in new technology in the direct navigation industry. Utilizing multiple ad network relationships based on all of the major search advertising networks, ParkingPanel.com quickly rose to be a strong contender in the direct navigation industry despite a relatively late start. In late 2009, ParkingPanel.com was acquired by Sedo, the de-facto global leader in the domain name industry and a division of Germany-based United Internet AG and AdLINK Internet Media AG.

Greater Los Angeles Area

At Direct Synergy in Los Angeles, helped launched the framework of what would later become one of the first financial services portals online, LenderGateway.com and also one of the first lead generation networks on the Internet.Designed and engineered the DirectSynergy Sales Lead Management System (SLMS), Media Planning System (MPS), the twilight of direct response lead generation as known today, as well as the first agency RFP bid management system for online advertising. The MPS eventually grew to what was to become the first online CPA affiliate network with direct list management and agency relationships. This system was awarded US Patent No. 20030115099 "Method of automated online media planning and buying" and has been referenced by IBM, SAP, Yahoo, among many others.In 2001, Roy helped launch the first 720x300 pop-under media buy on a pay-for-performance ad network and amassed massive reach among early adopter media networks and web publishers. Still in use today and an IAB standard, this interactive marketing unit has seen undeniable success.Roy's clients at Direct Synergy included AIG, Business.com, Edify Corporation, GlobalSight Corporation, Echostar Communications, Oracle Corporation, MA Labs, and Citadon Corporation.

Internet dot-com startup AT.COM. Built basic search engine technology and early relationships with search advertising networks. Redistributed syndicated organic and paid-search listings.