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Digital advertising veteran with over 20 years leadership experience. Accomplishments include generation of over $1B in increased demand as well as early success being instrumental in developing the affiliate/CPA model as we know it today. Designed early vertical and mainstream search from the inception of syndication on virtually every English-language search platform.In charge of product development utilizing semantic and intent-based targeting online consumer behavior and the relationship to realtime global ad inventory. Working with the largest digital ad networks, developed an innate understanding of how digital advertising is efficiently scaled via online publisher networks and supply-side exchanges.Versatile and highly technical, comfortable with both demand and supply sides of the MarTech/AdOps ecosystems. Developed both historical and predictive technologies to seek ad performance patterns for publisher networks as well as O&O properties for increasing revenue and yields agnostic to pricing models. Fascinated by the metamorphosis from programmatic to the imminent cookieless future.Strengths: Direct Response Marketing, Traffic Monetization, Publisher Networks, Advertising Networks, Demand Generation (Leads, Clicks, Calls), Social Media, Email/SMS, Programmatic, Cookieless, Affiliate Marketing, Conversion Optimization, Search Engine Marketing, Traffic Quality Management, Technical Integration, Cross-Platform Integration.Audience Verticals: Mortgage + FinTech/Home Improvement, Premium SMS, Toolbars/Extensions, Subscription Products, e-Commerce (straight-sale and LTV), Online Education, Sweepstakes, Customer List Building + Affinity Scoring.
Generativ Networks
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FounderGenerativ NetworksLos Angeles, Ca, Us
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CeoStormwest Jun 2019 - PresentOklahoma City, Oklahoma AreaManaging the balance between CX and cookieless.
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Vice President, TechnologyThe Wisdom Companies, Llc. Feb 2015 - May 2019Greater Los Angeles AreaResponsible for Product Development and technology offerings in the Financial Services Lead Generation space. Worked with media and sales teams to create synergies and maximize monetization output from existing efforts. Annual revenue catapulted 600% during tenure and solidified Wisdom as a top 3 lead generation company in FinTech industry.In charge of new vertical development via direct response advertising networks as well as numerous custom integrations with search and display advertising networks and exchanges. Core focus on user engagement and quality by maximizing lifetime user value while minimizing customer acquisition costs across all of Wisdom's product lines. -
Vice PresidentShopon.Com Aug 2012 - Dec 2014Oklahoma City, Oklahoma AreaDeveloped direct-response online shopping startup ShopOn.com. Focus on building downloadable software technology including plug-ins and installers for Microsoft Internet Explorer, Google Chrome, and Mozilla Firefox. Worked directly with downloadable software distribution networks to acquire millions of U.S.-based shoppers and integrate with large online and brick-and-mortar stores to generate loyalty cash-back program to reward consumers for shopping activity online.In charge of controlling customer acquisition costs and reaching high-volume scale with search and display advertiser relationships with top-tier networks, ShopOn grew exponentially in first-year sales. Built engineering and development team from ground up and responsible for business development and relationships with advertisers and publisher networks in the direct response space. -
Vice President, Product DevelopmentStormwest Feb 2002 - Dec 2014Oklahoma City, Oklahoma AreaWorked in multiple roles including product development, business development, and demand generation across multiple DSPs, SSPs, domain portfolio managers, and network operators. Responsible for demand across multiple pricing models with a focus on CAC and LTV while working with advertisers and monetization yield during development of publisher products.Stormwest connected top web publishers, domain portfolio owners, and network operators with the top-tier advertisers and ad networks on the Internet. Worked with Stormwest to develop multiple ad matching technologies based on behavioral, just-in-time contextual, and audience targeting technology that benefited direct-response advertisers with lower CACs and publishers with consistently higher yields.In 2006, developed and launched ParkingPanel.com, a leading domain parking service that employed multiple unique technologies for semantic relevance that became the unparalleled leader in new technology in the direct navigation industry. Utilizing multiple ad network relationships based on all of the major search advertising networks, ParkingPanel.com quickly rose to be a strong contender in the direct navigation industry despite a relatively late start. In late 2009, ParkingPanel.com was acquired by Sedo, the de-facto global leader in the domain name industry and a division of Germany-based United Internet AG and AdLINK Internet Media AG.
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Sr. Systems ArchitectDirect Synergy Sep 2000 - Feb 2002Greater Los Angeles AreaAt Direct Synergy in Los Angeles, helped launched the framework of what would later become one of the first financial services portals online, LenderGateway.com and also one of the first lead generation networks on the Internet.Designed and engineered the DirectSynergy Sales Lead Management System (SLMS), Media Planning System (MPS), the twilight of direct response lead generation as known today, as well as the first agency RFP bid management system for online advertising. The MPS eventually grew to what was to become the first online CPA affiliate network with direct list management and agency relationships. This system was awarded US Patent No. 20030115099 "Method of automated online media planning and buying" and has been referenced by IBM, SAP, Yahoo, among many others.In 2001, Roy helped launch the first 720x300 pop-under media buy on a pay-for-performance ad network and amassed massive reach among early adopter media networks and web publishers. Still in use today and an IAB standard, this interactive marketing unit has seen undeniable success.Roy's clients at Direct Synergy included AIG, Business.com, Edify Corporation, GlobalSight Corporation, Echostar Communications, Oracle Corporation, MA Labs, and Citadon Corporation. -
FounderAt.Com Apr 2000 - Sep 2000Internet dot-com startup AT.COM. Built basic search engine technology and early relationships with search advertising networks. Redistributed syndicated organic and paid-search listings.
Roy Barrett Skills
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Frequently Asked Questions about Roy Barrett
What company does Roy Barrett work for?
Roy Barrett works for Generativ Networks
What is Roy Barrett's role at the current company?
Roy Barrett's current role is Founder.
What is Roy Barrett's email address?
Roy Barrett's email address is ro****@****.at.com
What is Roy Barrett's direct phone number?
Roy Barrett's direct phone number is +140532*****
What schools did Roy Barrett attend?
Roy Barrett attended University Of Oklahoma.
What are some of Roy Barrett's interests?
Roy Barrett has interest in Mobile, Social Media, Education, Science And Technology, Consumer Internet.
What skills is Roy Barrett known for?
Roy Barrett has skills like Conversion Optimization, Seo, Ad Networks, Affiliate Marketing, Lead Generation, Ppc, Sem, Search Advertising, Media Planning, Start Ups, Digital Marketing, Media Buying.
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Roy Barrett
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Roy Lee Barrett
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