Roy Barrett Email & Phone Number

Digital advertising veteran with over 20 years leadership experience. Accomplishments include generation of over $1B in increased demand as well as early success being instrumental in developing the affiliate/CPA model as we know it today. Designed early vertical and mainstream search from the inception of syndication on virtually every English-language search platform.In charge of product development utilizing semantic and intent-based targeting online consumer behavior and the relationship to realtime global ad inventory. Working with the largest digital ad networks, developed an innate understanding of how digital advertising is efficiently scaled via online publisher networks and supply-side exchanges.Versatile and highly technical, comfortable with both demand and supply sides of the MarTech/AdOps ecosystems. Developed both historical and predictive technologies to seek ad performance patterns for publisher networks as well as O&O properties for increasing revenue and yields agnostic to pricing models. Fascinated by the metamorphosis from programmatic to the imminent cookieless future.Strengths: Direct Response Marketing, Traffic Monetization, Publisher Networks, Advertising Networks, Demand Generation (Leads, Clicks, Calls), Social Media, Email/SMS, Programmatic, Cookieless, Affiliate Marketing, Conversion Optimization, Search Engine Marketing, Traffic Quality Management, Technical Integration, Cross-Platform Integration.Audience Verticals: Mortgage + FinTech/Home Improvement, Premium SMS, Toolbars/Extensions, Subscription Products, e-Commerce (straight-sale and LTV), Online Education, Sweepstakes, Customer List Building + Affinity Scoring.

Listed skills include Conversion Optimization, Seo, Ad Networks, Affiliate Marketing, and 23 others.

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  University Of Oklahoma