Roy Beckham Email & Phone Number

San Jose, CA, US

San Jose, CA, US

• Design and marcom project management.
• Develop branding and identity materials including logos, brochures, packaging, websites and trade show graphics.
• Catalog production including design, layout, copy, photography, prepress, mail preparation and press check.
• Design and source product packaging.
• Prepare media plans and negotiate ad contracts for domestic and international clients.

Morgan Hill, California, US

• Developed brand identity and marcom strategy for proprietary and exclusive product lines from concept to post-launch.
• Coordinated marketing activities with vendors and all internal departments to ensure brand consistency, synchronized sales efforts and cost effective product distribution.
• Negotiated with domestic and international vendors establishing processes, best practices and specifications concerning product design, production, quality and packaging.
• Partnered with domestic and international dealers to provide marcom materials for sales efforts and promote branded products.
• Organized and managed domestic and international trade events, specifying products, presentations, marcom collateral and overseeing transport and drayage.
• Managed internal Advertising, Trade Show, Product Development and Product Management staff.

Morgan Hill, California, US

• Developed and implemented production plans, schedules and budgets for all marketing communication materials including catalogs, brochures, instructions, trade show graphics, product packaging, corporate identity and.
• Performed as Creative Director establishing design direction ensuring that creative and communication requirements were met.
• Organized mail list procurement and management of internal list resources for catalog and direct mail efforts.
• Managed centralized electronic product data and media used by order processing, inventory, shipping and e-commerce systems.

Morgan Hill, California, US

• Established timelines and scheduled production activities to ensure project milestones were met for all advertising materials.
• Directed internal Advertising Design staff and all outside vendors for photography, prepress production, printing and distribution of marketing materials.
• Coordinated project traffic from routing layouts and proofs to approval of final deliverables.
• Wrote and distributed press releases for product launches and events to publications.
• Performed all press checks including sheet-fed and large run catalogs at heat-set web press facility.

Morgan Hill, California, US

• Designed catalogs, brochures, trade show graphics, ad specialty items, web graphics, product instructions and packaging.
• Art directed and managed product photo shoots.