We founded Apotheca because we believe that marketing should be holistic, and not just a loose amalgamation of tactics and siloed programs. We specialize in marketing assessments, paid media, SEO, social media, analytics, content marketing and traditional marketing. But the real value of Apotheca is the hands-on experience our team has managing marketing programs for some of the largest and most successful companies in the industry, our passion for our clients' success, and our deep industry knowledge.

Doc Hotties is more than just a retail website, it's mission is to cure the bland foods that plague the typical American household. Doc Hotties is a purveyor of quality hot sauces, and features artisanal brands from around the U.S. and the world. If you need some spice in your life, be sure to visit DocHotties.com.

Owned and operated by enthusiasts, Full Throttle Parts is your trusted source for Jeep, truck, and SUV off-roading and performance parts and accessories. At Full Throttle, we don’t just sell parts, we help you find what’s best for your vehicle and your personality. Whether it’s the ideal suspension height, the best performance parts or just the right look, our staff uses the products we sell, so we can steer you in the right direction.

Smart Tags for Horses.Manage everything related to your horse from your computer, tablet or mobile device! And safely share with caregivers and friends. Upload photos; embed videos; add reminders to your calendar; keep track of feed, habits, and your training regimen; monitor your horse's weight; and much more!Perfect for horse owners, barn managers, trainers, and caregivers!

Search Discovery is a boutique analytics and search marketing agency based in Atlanta. In 2013, Search Discovery sold its tag management product, Satellite, to Adobe, where it is now Adobe DTM.

Mongoose Metrics is the leading provider of call measurement and attribution. Mongoose's technology provides marketers with a complete view of the customer journey, giving insight into conversions that are driven by digital tactics like SEM, but convert in the call center. This enhanced view of digital marketing effectiveness allows you to better allocate your budgets and understand, at a granular keyword level, what is driving conversion.As Vice President of Business Development, I oversee Mongoose's account management, client relations, marketing, partnerships, and agency relationships.

As Practice Lead for Rosetta’s Analytics & Optimization group, I grew and led a team of over 40 analytics, optimization and marketing professionals across four cities, while spearheading the development and delivery of comprehensive strategies and solutions for industry-leading brands and companies.

CrossView empowers merchants to deliver an integrated consumer experience and optimize transactions for all customer touch-points. Leveraging IBM’s WebSphere Commerce backbone and its Retail Integration Framework, CrossView’s innovative approach eliminates the traditional informational and functional silos that typically exist between a merchant’s storefront, call center and website. This integrated solution creates greater operational efficiencies and a greatly improved customer experience with a ROI that can’t be beat in the marketplace.

Responsible for all aspects of internet marketing, including email marketing, pay-per-click (PPC), search engine optimization (SEO), site design and usability, content, multimedia, and much more. In my role as director of internet marketing, I managed our company's web site analytics, testing, PPC, SEO, email, banner marketing and affiliate programs, as well as content development, multimedia, site usability/design and more. During my tenure at Stylin' Trucks, I grew the internet from 30% of the company's revenue, to over 45%. I was also responsible for two major site redesigns, the most recent involving search selection and implementation of guided search and navigation (Mercado), a complete rebuild of the product database, a name change, implementation of product reviews, and more.

Responsible for all aspects of marketing the company's publications, seminars and studies. Spearheaded affinity/promotional agreements with trade associations and conference/expo companies. Oversaw the design, printing and fulfillment of marketing materials and campaigns.

Oversaw the day-to-day operations of a successful antique and auction business. Expanded our auction capabilities to the web, with a interactive auction website, allowing national/international clients to bid remotely.

Spearheaded a complete overhaul of UH's website and CMS.

Lead team of developers and IT professionals, creating over 200 regional websites.

Developed, designed and marketed websites for publications and trade shows.

Responsible for graphic design, copy and production/implementation of marketing materials, publications, advertisements and image/branding collateral. Responsible for the design, maintenance and administration of the University website. Oversaw, art directed and/or designed new series of branding and marketing collateral, direct mail pieces, billboards and advertisements.

Editor for business-to-business publications such as Board Converting News, Recycling Markets, and International Paperboard Industry. Yep, I know more about boxes than anyone should ever have to.