Royce Thompson Email & Phone Number

San Diego, CA, US

• Supervise day-to-day operations of social media channels (YouTube, TikTok, Facebook, Instagram, Twitter), implementing effective content marketing strategies.
• Monitor industry trends, tools, and best practices to optimize strategies, to increase organic reach and engagement.
• Develop, implement, and operationalize a comprehensive social media strategy that aligns with HyFlyers GC's overall business goals.

Carlsbad, California, US

• Curated compelling content across multiple formats (written posts, graphics, videos) in collaboration with marketing, driving brand visibility and engagement.
• Developed strategic plans to proactively handle issues and mitigate crises, successfully maintaining positive brand sentiment and minimizing risks associated with negative customer feedback.
• Drove effective content marketing strategies, including curated content and campaigns, resulting in 60% audience engagement per distribution.

Carlsbad, California, US

• Developed and implemented a comprehensive global social media strategy, engaging a 2.2M-strong audience across Twitter (X), Facebook, Instagram, and YouTube, achieving 15% year-over-year growth in the first year.
• Led an award-winning social media campaign that generated 925K impressions on Facebook, 855K on Twitter, and 975K on Instagram, significantly enhancing brand visibility.
• Created visually compelling content that boosted engagement by over 40% year-over-year, alongside an 18% increase in follower growth.
• Managed influencer partnerships, driving a 25% growth in influencer-generated content and expanding reach across key platforms.
• Increased website traffic by 20% through targeted social media referral strategies.
• Conducted in-depth performance analysis across social channels, delivering actionable insights that improved audience reach by 25% and optimized overall content effectiveness.

Ponte Vedra Beach, FL, US

• Designed and executed a global social media strategy that engaged a dynamic audience of 6M across Twitter (X), Facebook, Instagram, and YouTube, driving 25% year-over-year growth within the first year.
• Pioneered successful launch of TOUR’s TikTok channel, amassing an impressive 45k followers within three months, showcasing unparalleled expertise in digital outreach strategies.
• Orchestrated and executed dynamic campaigns that generated substantial engagement, spearheading a remarkable 20% year-over-year surge in fruitful dialogues.
• Crafted captivating on-site content during TOUR events, culminating in an impressive 20% upsurge in active participation during the tournament week.
• Utilized data analytics and key performance indicators to track and improve the success of social media campaigns.

Ponte Vedra Beach, FL, US

• Ideated and pitched a compelling segment for The Tonight Show Starring Jimmy Fallon, highlighting THE PLAYERS Championship, leading to an impressive, combined audience reach of 55.2 million across Facebook and Twitter.
• Orchestrated highly effective media events, such as press conferences, contributing to a notable 30% surge in media participation and a substantial 40% upsurge in media coverage.
• Developed and executed comprehensive social media strategies that led to a 20% increase in brand awareness and 41% growth in Korn Ferry Tour follower base.
• Planned and executed media events, including press conferences and media days, that resulted in 30% increase in media attendance and 40% increase in media coverage.

Ponte Vedra Beach, FL, US

• Meticulously crafted and refined diverse organizational publications, tailored for both internal and external audiences, incorporating AP wire and PGATOUR.com, to ensure precise and engaging content delivery.
• Orchestrated a successful launch of the Korn Ferry Tour’s Instagram channel, driving exceptional growth with a rapid increase of 30K followers within an initial six-month period.
• Managed day-to-day Korn Ferry Tour social media activities, including content creation, posting, and engagement.
• Amassed 30K followers in the first six months after launch of Instagram channel.

Ponte Vedra Beach, FL, US

• Taking previously recorded video that has been ingested into Ardome, and categorizing it using Dixon Logger
• Live Logging of PGA TOUR, Champions Tour and Web.com Tour events using Dixon Logger
• Transcribe previously recorded interviews ranging from player interviews at a tournament to events that the TOUR has a vested interest in