• Supervise day-to-day operations of social media channels (YouTube, TikTok, Facebook, Instagram, Twitter), implementing effective content marketing strategies.• Monitor industry trends, tools, and best practices to optimize strategies, to increase organic reach and engagement.• Develop, implement, and operationalize a comprehensive social media strategy that aligns with HyFlyers GC's overall business goals.

• Curated compelling content across multiple formats (written posts, graphics, videos) in collaboration with marketing, driving brand visibility and engagement.• Developed strategic plans to proactively handle issues and mitigate crises, successfully maintaining positive brand sentiment and minimizing risks associated with negative customer feedback.• Drove effective content marketing strategies, including curated content and campaigns, resulting in 60% audience engagement per distribution.

• Developed and implemented a comprehensive global social media strategy, engaging a 2.2M-strong audience across Twitter (X), Facebook, Instagram, and YouTube, achieving 15% year-over-year growth in the first year.• Led an award-winning social media campaign that generated 925K impressions on Facebook, 855K on Twitter, and 975K on Instagram, significantly enhancing brand visibility.• Created visually compelling content that boosted engagement by over 40% year-over-year, alongside an 18% increase in follower growth.• Managed influencer partnerships, driving a 25% growth in influencer-generated content and expanding reach across key platforms.• Increased website traffic by 20% through targeted social media referral strategies.• Conducted in-depth performance analysis across social channels, delivering actionable insights that improved audience reach by 25% and optimized overall content effectiveness.

• Designed and executed a global social media strategy that engaged a dynamic audience of 6M across Twitter (X), Facebook, Instagram, and YouTube, driving 25% year-over-year growth within the first year.• Pioneered successful launch of TOUR’s TikTok channel, amassing an impressive 45k followers within three months, showcasing unparalleled expertise in digital outreach strategies.• Orchestrated and executed dynamic campaigns that generated substantial engagement, spearheading a remarkable 20% year-over-year surge in fruitful dialogues.• Crafted captivating on-site content during TOUR events, culminating in an impressive 20% upsurge in active participation during the tournament week.• Utilized data analytics and key performance indicators to track and improve the success of social media campaigns.

• Ideated and pitched a compelling segment for The Tonight Show Starring Jimmy Fallon, highlighting THE PLAYERS Championship, leading to an impressive, combined audience reach of 55.2 million across Facebook and Twitter.• Orchestrated highly effective media events, such as press conferences, contributing to a notable 30% surge in media participation and a substantial 40% upsurge in media coverage.• Developed and executed comprehensive social media strategies that led to a 20% increase in brand awareness and 41% growth in Korn Ferry Tour follower base.• Planned and executed media events, including press conferences and media days, that resulted in 30% increase in media attendance and 40% increase in media coverage.

• Meticulously crafted and refined diverse organizational publications, tailored for both internal and external audiences, incorporating AP wire and PGATOUR.com, to ensure precise and engaging content delivery.• Orchestrated a successful launch of the Korn Ferry Tour’s Instagram channel, driving exceptional growth with a rapid increase of 30K followers within an initial six-month period.• Managed day-to-day Korn Ferry Tour social media activities, including content creation, posting, and engagement. • Amassed 30K followers in the first six months after launch of Instagram channel.

• Taking previously recorded video that has been ingested into Ardome, and categorizing it using Dixon Logger• Live Logging of PGA TOUR, Champions Tour and Web.com Tour events using Dixon Logger• Transcribe previously recorded interviews ranging from player interviews at a tournament to events that the TOUR has a vested interest in