Royce Wolfe Email & Phone Number

Charlotte, North Carolina Area

Thru Traffic Marketing LLC provides strategic marketing consulting and business development expertise to companies seeking advice for developing their sales and marketing programs. Expertise includes developing growth strategies focused both on financial gain and customer satisfaction, fully integrated marketing plans, brand architectures, partnership.

Developed an enterprise strategic plan for increasing the effectiveness of over $100 million in philanthropic giving, traditional sponsorships. Creating an Enterprise Cause Marketing platform.

Created measurable integrated demand generation marketing strategies using bank assets: POS, on-line, traditional and non-traditional media, PR, sponsorships, events, strategic alliances and venues—to meet line of business revenue, ROI, brand purchase consideration and preference objectives. Six Sigma Greenbelt Certified.

Identified and developed Hispanic, African American and Asian demand generation programs, sponsorship and event review process design. Program performance metric development. Store merchandising, PR coordination and collateral development. Budget and supplier management.

Negotiated and managed sports, arts, culture and event sponsorships exceeding $12 million in value. Developed sponsorship and event marketing programs and directed their integration into the business practices of global corporate investment banking and commercial banking.

Sold and managed $2 million in consumer, employee and channel experiences for Coca Cola, Kodak, Bell South, Acura, Lexus, Lowes, General Growth Properties and the Canadian Olympic Committee. Responsible for best practices. Managed team of four.

Sold and managed $9 million in sponsorship and event marketing consulting services. Created Rendezvous@ Samsung 2000 Sydney Olympic Summer Games marketing and event program. Developed the sponsorship and licensing programs for the National Parks Service. Oversaw development of return on investment measurement and evaluation methodology.

Developed and managed relationships valued at over $1.1 million with consumer product and service companies. Created brand and business building strategies using experiential events, sports sponsorship, arts, cause and not-for-profit associations and managed sales and account project teams for MasterCard International, Coca-Cola, Reebok, Mattel Inc., Kodak.

Managed sponsorship relationships exceeding $350 million for Anheuser-Busch, Inc., SWATCH and McDonald's which included advertising, premium promotion and licensing program development. Responsible for developing integrated, alternative and traditional Olympic marketing programs.

Led USA Basketball marketing project. Developed, sold and managed $8.3 million in NBA-FIBA Basketball Tournament of the Americas integrated sponsorships with account team. Packages included hospitality, premiums, TV media, advertising and promotional rights for the 1992 U.S. Olympic Basketball "Dream Team I."

Retail Banking and Community Business Marketing Strategy

Special Project and Trade Show Marketing.

Domestic and international business journalism.

Masters In Ethics And Applied Philosophy, Multi/Interdisciplinary Studies

Activities and Societies: Phi Kappa Phi SocietyPhi Kappa Phi is the nation's oldest, largest, and most selective collegiate honor society.

Mba, Marketing

Ba, Journalism