Royce Hoffner Email & Phone Number

Durham, Nc, Us

Raleigh, North Carolina, United States

◈ Led a groundbreaking digital marketing campaign, significantly amplifying the CEO's social media reach with a 695.7% increase in impressions and an 805.5% jump in engagements.◈ Implemented cutting-edge SEO and content strategies, achieving a 69% boost in website traffic, thus enhancing our online presence and user engagement.◈ Key contributor to the CEO’s brand development and overall marketing strategy, playing an instrumental role in the company's acquisition.◈ Developed and executed comprehensive multi-channel digital marketing strategies, focusing on brand amplification for The Diversity Movement and its executive leadership.◈ Designed and launched impactful email campaigns, leveraging data analytics to sharpen strategy and maximize campaign effectiveness.◈ Orchestrated high-profile interviews, media appearances, and event participations, elevating the company's public profile and engagement levels.◈ Fostered effective collaboration across Content, Marketing, PR, and Products teams, managing multiple projects in a dynamic, deadline-oriented environment.◈ Proficient in utilizing advanced digital tools like ActiveCampaign, WordPress, and SEM Rush to drive marketing initiatives and compile detailed performance reports.

Fort Collins, Colorado Area

◈ Analyzed current market trends to create material and content for 10+ companies and more than 30 artists (e.g., The BBC, HTC, Android Jones, and Microdose VR) ◈ Led digital marketing strategies that, in just six months, resulted in significant improvements in baseline website KPIs including website sessions (20%), pageviews (37%), and users (30%), resulting in exceeding lead conversion goals (103%)◈ Actively participated in key initiatives that grew profit (15%), increased client satisfaction (60%), boosted revenue (45%), and drove operational effectiveness

Loveland, Colorado

◈ Curated all media content alongside the marketing team for continual growth in social media (48%) in the first year◈ Scripted and directed over 200 successful videos that led to growth in total media assets (375%) and led to working with extreme talent in the music industry ◈ Generated an increase in artist instructors (200%) by upholding a musician-forward approach alongside a strong sense of company direction

Fort Collins, Colorado Area

◈ Grew total booked events (22%) in the first two fiscal years by focusing on increasing talent satisfaction (42%) and total evergreen social content (28%)◈ Managed and won the 2016 Colorado Choice Award by garnering votes from more than 10% of the town’s population of 150k ◈ Personally brought in talent that led to the second most successful event produced by the venue from 2014 to 2017 by focusing on community engagement and targeted marketing strategies that sparked interest in the talent that headlined the event