Roy Cerrillo Email & Phone Number

Houston, Tx, Us

Nashville, Tn, Us

Nashville, Tn, Us

Houston, Texas, Us

● Increased audience growth by performing strategic analysis on the clients’ current business processes, workflow, digital presence while providing insight into digitizing their business model.● Developed and executed integrated brand marketing campaigns by determining digital performance goals and key performance indicators for different digital platforms and campaigns.● Delivered a high volume of marketing projects for multiple clients by developing, presenting, and implementing digital marketing strategies, schedules, assets, and budgets.● Boosted followers and overall company awareness by ensuring clients’ respective customers understand the brand and services provided by the brand.● Educated clients on setting up and understanding Google Analytics so they could monitor activity on their websites, resulting in establishing a loyal clientele and increasing client referrals.● Identified opportunities to exceed client expectations by providing deep-dive analysis and recommendations based on performance data.● Maximized campaign effectiveness by offering online strategy consultation based on client analytics to create and improve processes and systems.● Achieved record-breaking increases in traffic, revenues and overall web exposure by implementing SEO/SEM/PPC programs for key clients when designing strategic digital marketing campaigns.

Houston, Tx, Us

● Owned the subscription marketing strategy and execution, driving engagement and maximizing conversions.● Set and managed monthly and yearly goals for profitable growth; pitched for budget, build channel-level forecasts.● Defined and implemented the customer acquisition strategy and model through key initiatives and core business products● Identified, tested, and scaled new digital acquisition channels.● Designed and executed outbound and inbound marketing campaigns. including SEO, paid, referral programs, email campaigns and viral product initiatives

Us

Oversaw project processes to streamline the implementation of projects throughout the agency for clients, including Fortunoff, Chair King, Halliburton, Ambyint, Next Level Urgent Care, Beacon Immigration, Quail Roofing, and 360 Fence Company.● Built a cohesive working environment to optimize campaign management by supervising and coaching entry-level and junior account personnel.● Frequently sought as a subject matter expert on the topics of implementation, strategy, digital marketing, analytics, budgets, and recommendations to assist with digital decisions regarding vendors, media selections and emerging mediums.● Enriched online presence and drove revenue by analyzing campaign and audience data for trends and recommending optimization changes.● Brought in new clients and enhanced existing client relationships while as a member of the agency’s new business team to implement testing initiatives in key areas such as ad creative, audience targeting, location targeting, promotions and new platforms.● Developed crucial methodologies that utilized Google Analytics to facilitate data comprehension by implementing the use of Google Tag Manager to set up tags on client’s websites.● Ensured client loyalty and recommendations by developing digital analytics capabilities for clients that allowed them to understand and interpret and optimize data easily.● Achieved a significant increase in ROI for clients by researching, strategizing, analyzing, and optimizing various PPC, Paid Social, Programmatic and SEO campaigns.

Houston, Texas, Us

Promoted each year to positions of increasing authority for delivering outstanding performance and professionalism.● Won an award of integrity for demonstrating the ability to work with project managers, lead developers and designers adhering to all project timelines, while maintaining quality and delivering the best results for clients.● Quickly earned a reputation for leading large-scale initiatives for the strategy, materials, metrics, schedules, and budgets of all direct response programs.● Created successful campaigns that boosted audience engagement in upcoming sales promotions by developing new digital and print strategies for the circulation team at the Houston Chronicle.● Achieved new subscriptions through the Houston Chronicle’s Ecommerce sites by implementing a new programmatic and social campaign strategy.● Maximized the ROI by analyzing the performance of online and print pieces and looked at CPO to develop KPIs.

New York, Ny, Us

● Increased programmatic businesses and practices for the Houston Chronicle by over 1300% by developing programmatic strategies for small businesses to large corporations using first-party and third-party data.● Formulated strategic plans and budgets, set-up programmatic campaigns, optimized programmatic performance, reported on campaigns and sold extensions to clients, including Singapore Airlines, La Cantera Hill Country Resort, Federation of Italian, University of Houston Downtown, Academy Sports + Outdoors, Cadillac, Live Nation, Martha Turner, Tulane University, The Woman’s Hospital of Texas, Premier America Credit Union● Increased revenue 4000% by developing programmatic learning and training material for the sales team, upper management and colleagues.● Commended for the breadth of expertise in multiple programmatic platforms, including DBM, AppNexus, DataXu, Simpli.fi, and Factual.● Created daily, weekly, and monthly digital analytics and insight reports summarizing all campaign performances and presented to the C-Suite, marketing team and sales team.

Houston, Tx, Us

● Developed, executed and analyzed digital media campaigns across regional and national accounts, including Mexico City Tourism, Moody Gardens, Typhoon Texas, Circuits of America, HEB, Houston Rockets, Houston Yellow Cab, Fitness 19, Elyson by Newland, and Partners in Building.● Assisted in developing native advertising, display, email and social media campaigns● Oversaw complete product life cycles from responding to RFPs for potential clients to working with clients to ensure the plan created was executed correctly and achieved goals accordingly.● Contributed to employee retention and organizational success by supervising, mentoring and training entry-level employees to run programmatic, email marketing, content marketing, and paid social media campaigns.

Houston, Tx, Us

● Developed landing page and performance optimization strategies for clients, including Direct Energy, Mattress 1, Star Furniture, The Aesthetic Center for Plastic Surgery, Better Business Bureau, and Maine-ly Sandwiches.● Collaborated cross-functionally by consulting with clients and colleagues on the best practices for PPC, SEO, social media, reputation management and web development.● Increased client retention rate by 80% by creating new in-depth monthly analytic reports to identify strategic areas to promote audience engagement.● Educated clients on how to administer and optimize internet ad accounts and affiliate marketing.

St Paul, Mn, Us

● Led a consulting team to help E-commerce website generate online brand awareness, online customer usability, and analyzed profitability of online boat products● Developed online marketing strategy, initiated usability testing and analyzed competitors’ websites● Designed mock E-commerce site● Researched profitable 3M boat products in the U.K. by interviewing boat owners, marinas, boat sellers and boat repair services

Gb

● Served on consulting team to help web-based company initiate brand awareness program, construct an online marketing strategy, and define its target audience● Leveraged Google Analytics and Facebook Insights to better understand potential customer behavior based on which articles and videos were getting more impressions● Interviewed existing and prospective customers ● Developed and delivered proposals to enhance online marketing strategy using social media, SEO, PPC and E-CRM

Floor Director, Director of Photography, Prompter

Partnered with nonprofits in fitness, electricity, and humanities to develop brand awareness, create an offline marketing strategy, and analyze the target audience in the New Orleans Area. Together we designed logos, brochures, flyers, and posters using Adobe products. Non-profits used the updated and approved designs to reach their audience and redefine the look of their brand.

Lake Buena Vista, Florida, Us

In charge of all money that came into and out of Tony's Town Square restaurant, responsible for giving the servers their tips at the end of the night, opened/closed restaurant, troubleshooting computer problems, dealing with international employees, ensuring customers have a happy experience, talking to thousands of guests from around the world daily.

Director of Photography, Boom Operator. Worked on Voodoo Fest, school concerts and speeches

Mdm, Digital Marketing

Bachelor Of Arts, Major: Mass Communications/Advertising Minor:Film Studies

Education record

Education record