Royce Vagnier
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Royce Vagnier Email & Phone Number

VP of Creative Strategy and Trend at JL Buchanan
Location: Minneapolis, Minnesota, United States 15 work roles 1 school
1 work email found @jlbuchanan.com 8 phones found area 612, 952, and 614 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email r****@jlbuchanan.com
Direct phone (612) ***-****
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Current company
Role
VP of Creative Strategy and Trend
Location
Minneapolis, Minnesota, United States
Company size

Who is Royce Vagnier? Overview

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Quick answer

Royce Vagnier is listed as VP of Creative Strategy and Trend at JL Buchanan, a with 263 employees, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at jlbuchanan.com, phone signal with area code 612, 952, 614, and a matched LinkedIn profile for Royce Vagnier.

Royce Vagnier previously worked as VP of Creative Strategy & Trend at Jl Buchanan and Director, Creative Strategy at Jl Buchanan. Royce Vagnier holds Bs Marketing from Miami University.

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Email format at JL Buchanan

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{first_initial}{last}@jlbuchanan.com
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AeroLeads found 1 current-domain work email signal for Royce Vagnier. Compare company email patterns before reaching out.

Profile bio

About Royce Vagnier

“What if…?” Royce inspires people to see the "what if..." possibilities for their business. He is known for private label product development, trend merchandising, re-inventing businesses, and discovering white space opportunities to create new consumer products and meaningful retail experiences.UNIQUE APPROACHRoyce has lived the roles of the retailer, the manufacturer and the designer while leading teams at Marshall Field's, JLBuchanan, and Target. He draws from each of these experiences as he explores opportunities and solutions. He leads by connecting the key stakeholders and promoting collaboration to develop the best strategy and products for the consumer. DESIGN PHILOSOPHY Discover. Royce believes in using the power of co-creation - combining the minds of many people with different perspectives - to unlock hidden market opportunities. He has skillfully led teams to collaborate, gain empathy for the consumer and see opportunities from many different perspectives, thus leading to deeper, richer insights & stronger solutions. Inspire. As a futurist, Royce sees the potential of what can be. Innovation requires knowing what the consumer wants before they can articulate it. To understand potential, he scopes the world to identify emerging trends, analyzes the market, and uses consumer insights to create that vision. He understands the balance between analytics and inspiration, thus delivering meaningful solutions and concepts rich in storytelling. Create. Once our vision is created - we bring it to life. Most recently as a Product Design Director at Target, Royce has successfully proven his ability create merchandising strategies, develop brand positioning, and lead private label product development which delivered over $1.7B in yearly sales. He has been recognized many times throughout his career for his thought leadership including the receipt of the “Design Leadership and Innovation Award,” Target’s highest recognition given to a design leader.Specialties: retail strategy, brand positioning & strategy, merchandising strategies, new product design & development, category reinvention, white space ideation & market trends, global trend forecasting, develop in-store retail experiences, design process development, design thinking, multi-disciplinary team management, buying, public speaking, retail, marketing services, manufacturers representatives, decorative home furnishings, seasonal home products, private label development

Listed skills include Merchandising, Retail, Product Development, Creative Direction, and 13 others.

Current workplace

Royce Vagnier's current company

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JL Buchanan
Jl Buchanan
VP of Creative Strategy and Trend
Saint Paul, MN, US
Website
Employees
263
AeroLeads page
15 roles

Royce Vagnier work experience

A career timeline built from the work history available for this profile.

Vp Of Creative Strategy And Trend

Saint Paul, Mn, Us

Vp Of Creative Strategy & Trend

Current

United States

Jan 2018 - Present

Director, Creative Strategy

Current

Drive new business growth by inspiring our clients, identifying whitespace opportunities, developing assortment strategies, curating product assortments, and creating exciting shopping environments.

Sep 2013 - Present

Sound Alchemist

Current
Royce Consulting, Llc

United States

Sound Alchemist who mixes movement, pranayama, meditation and a sound bath to create sound experiences.

Apr 2023 - Present

Yoga Instructor

Current
Fire & Flow Yoga, Royce Consulting, Llc

Minneapolis, Minnesota, United States

A yoga community for men offering weekly vinyasa classes

Apr 2011 - Present

Yoga Instructor

Minneapolis, Minnesota, United States

Lead C1, C2, and C2 Candlelight classes

Sep 2011 - Sep 2013

Global Retail Strategist And Private Label Product Development Consultant

Royce Consulting, Llc

Providing retail strategy consulting for global retailers, marketing services agencies and manufacturers.CONSULTING SERVICES:Inspire: Trend Identification, Concept Development, StorytellingDiscover: Market Analysis, White Space Exploration, InsightsCreate: Retail Strategy, Brand Positioning, New Product Development

Jan 2011 - Sep 2013

Product Design Director, Domestics

Led product development of Target Owned Brands for Home & seasonal programs delivering $1.7 billion in annual sales. Directed a team of 21 product designers & managers who developed the aesthetic direction to define & differentiate each of the Target Owned Brands: Home, Room Essentials, Fieldcrest, Circo & Xhilaration. Influenced the merchant strategies to capitalize on market opportunities and to manage our brands. Active member of process improvement committees and led research influencing Target's sustainability efforts & policies within product development.Led multi-disciplinary teams to re-invent businesses. Combined the efforts of Design, Merchants, Marketing, Guest Insights, & Display to discover consumer insights, white space opportunities, and create imperatives to redefine our business. Collaborated with Cynthia Rowley to develop a summer entertainment program. Recipient of the “Design Leadership and Innovation Award (2007),” Target’s highest recognition given to a single design leader for delivering compelling, trend-right product solutions for our Guests, building strong partnerships with our external designers, and being a strong internal advocate for Product Design & Development.Categories: Bedding, Bath, Table Linens, Rugs, Accent Pillows & Throws

Jan 2006 - Aug 2010

Sr. Design Manager, Home Decor & Gardenplace

Directed a team of 11 designers and managers to forecast trends, develop style direction, and design private label product. Analyzed the markets in Europe and US to identify trends and product opportunities. Worked directly with manufacturers in Asia to co-develop product. Provided influential leadership in the rebranding of "Home" and the development of aesthetic expression for the brand. Worked closely with Rachel Ashwell, Thomas O'Brien and Victorian Hagan for each brand launch. Active member of process committee to streamline functions, increase speed to market, and increase the influence & credibility of Product Design. Received July 2005 SVP Award for Dinnerware re-invention and May 2006 SVP Award for Pantry re-invention.Categories: Tabletop, Pantry, Decorative Accessories, Accent furniture, Lamps, and Garden

Jun 2004 - Jan 2006

Design Manager, Stationery & Seasonal

Led a team of 4 designers to identify trend, create style guides and develop product for stationery and company wide seasonal events. Re-invented candle category, worked with Cynthia Rowley & Michael Graves to develop first launch of stationery product, and received 2004 SVP Award for Holiday developmentCategories: Seasonal, Gift Wrap, Party, Candles, and Home Office

Feb 2002 - Jun 2004

Director, Product Development

Led product development and category re-inventions and for Target programs. Created product development process, led trend and market analysis, identified market opportunities, formulated strategy, and developed product. Developed highly successful programs for Goody hair accessories, Candle basics, and Children’s accent furniture & bedding. Other categories include home accessories, garden and seasonal programs. Managed a 4 person team responsible for visual merchandising, package design & product services.

Mar 1999 - Jan 2002

Buyer, Holiday Trim-A-Home

Developed a highly differentiated $27 million Christmas assortment featuring dramatic merchandising, exclusive product development, European ornament & collectibles, and Designers & collectibles. Received 1997 Merchant Risk Taking Award for executing dramatic trend presentation with bold color stores and dominate collectible stories.

Jun 1996 - Feb 1999

Merchandise Planner, Home Accessories

Assumed role of buyer to open 2 new Marshall Field's furniture stores. Selected and purchased appropriate accessories for 200 showrooms of furniture. Revived "Field's Afar" by creating a high-end gallery of unique accessories, accent furniture & lamps from distant corners of the world. Expanded successful strategy to 4 additional furniture stores.Planned and executed holiday candle program delivering $4.5 million in sales at 40%GM

Mar 1995 - Jun 1996

Assistant Buyer, Home Accessories

Responsible for order management, inventory & markdown budgets, store communication, and some category buying.

Jan 1993 - Mar 1995

Sales Manager

Managed both non-comission and commission sales teams in women's sportswear; women's shoes; men's clothing, shoes & furnishings. Opened new store in Columbus, OH.

Aug 1988 - Dec 1992
Team & coworkers

Colleagues at JL Buchanan

Other employees you can reach at jlbuchanan.com. View company contacts for 263 employees →

1 education record

Royce Vagnier education

FAQ

Frequently asked questions about Royce Vagnier

Quick answers generated from the profile data available on this page.

What company does Royce Vagnier work for?

Royce Vagnier works for JL Buchanan.

What is Royce Vagnier's role at JL Buchanan?

Royce Vagnier is listed as VP of Creative Strategy and Trend at JL Buchanan.

What is Royce Vagnier's email address?

AeroLeads has found 1 work email signal at @jlbuchanan.com for Royce Vagnier at JL Buchanan.

What is Royce Vagnier's phone number?

AeroLeads has found 8 phone signal(s) with area code 612, 952, 614 for Royce Vagnier at JL Buchanan.

Where is Royce Vagnier based?

Royce Vagnier is based in Minneapolis, Minnesota, United States while working with JL Buchanan.

What companies has Royce Vagnier worked for?

Royce Vagnier has worked for Jl Buchanan, Royce Consulting, Llc, Fire & Flow Yoga, Royce Consulting, Llc, Corepower Yoga, and Target.

Who are Royce Vagnier's colleagues at JL Buchanan?

Royce Vagnier's colleagues at JL Buchanan include Jennifer Dahl, Cppm, Alyssa Ambroz, Margo Schwartz, Rachel Struck, and Julie Perron.

How can I contact Royce Vagnier?

You can use AeroLeads to view verified contact signals for Royce Vagnier at JL Buchanan, including work email, phone, and LinkedIn data when available.

What schools did Royce Vagnier attend?

Royce Vagnier holds Bs Marketing from Miami University.

What skills is Royce Vagnier known for?

Royce Vagnier is listed with skills including Merchandising, Retail, Product Development, Creative Direction, Strategy, Marketing, Apparel, and Management.

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