“What if…?” Royce inspires people to see the "what if..." possibilities for their business. He is known for private label product development, trend merchandising, re-inventing businesses, and discovering white space opportunities to create new consumer products and meaningful retail experiences.UNIQUE APPROACHRoyce has lived the roles of the retailer, the manufacturer and the designer while leading teams at Marshall Field's, JLBuchanan, and Target. He draws from each of these experiences as he explores opportunities and solutions. He leads by connecting the key stakeholders and promoting collaboration to develop the best strategy and products for the consumer. DESIGN PHILOSOPHY Discover. Royce believes in using the power of co-creation - combining the minds of many people with different perspectives - to unlock hidden market opportunities. He has skillfully led teams to collaborate, gain empathy for the consumer and see opportunities from many different perspectives, thus leading to deeper, richer insights & stronger solutions. Inspire. As a futurist, Royce sees the potential of what can be. Innovation requires knowing what the consumer wants before they can articulate it. To understand potential, he scopes the world to identify emerging trends, analyzes the market, and uses consumer insights to create that vision. He understands the balance between analytics and inspiration, thus delivering meaningful solutions and concepts rich in storytelling. Create. Once our vision is created - we bring it to life. Most recently as a Product Design Director at Target, Royce has successfully proven his ability create merchandising strategies, develop brand positioning, and lead private label product development which delivered over $1.7B in yearly sales. He has been recognized many times throughout his career for his thought leadership including the receipt of the “Design Leadership and Innovation Award,” Target’s highest recognition given to a design leader.Specialties: retail strategy, brand positioning & strategy, merchandising strategies, new product design & development, category reinvention, white space ideation & market trends, global trend forecasting, develop in-store retail experiences, design process development, design thinking, multi-disciplinary team management, buying, public speaking, retail, marketing services, manufacturers representatives, decorative home furnishings, seasonal home products, private label development