Roy Chen Email & Phone Number

San Jose, California, Us

● Plan and execute all digital marketing, including SEO/SEM, marketing database,email, social media and display advertising campaigns● Develop marketing campaigns in Hubspot, including workflows, sequences, tasks,and reports.● Set-up new Hubspot accounts, including importing databases, creating lists, creatingdashboard reports.● Utilize Hubspot to define account-based marketing (ABM) strategy and implementeffective ABM programs that meet the growth objectives of the business, with astrong emphasis on driving pipeline generation● Use analytics, metrics, and a number of technologies/tools to analyze campaignresults, successes and KPIs● Design, build and maintain our social media presence● Measure and report performance of all digital marketing campaigns, and assessagainst goals (ROI and KPIs)● Identify trends and insights, and optimize spend and performance based on theinsights● Brainstorm new and creative growth strategies● Plan, execute and measure experiments and conversion tests● Collaborate with internal teams to create landing pages and optimize user experience● Utilize strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touchpoints● Utilize expertise in WordPress to consistently update your websites.● Lead and provide solutions and enhancements to Salesforce, tailored to meet theneeds and expectations of our leadership and sales team.

Rock Island , Il, Us

• Launched 30+ Google search ads campaign globally, which overall increased the number of leads by 300% with localized CTA, Languages, keywords, ads copies, etc.• Increased the number of high-quality leads by 500% and decreased the cost per high quality leads by 90% with same monthly budget.• Ran 50+ different A/B testing with throughout tracking setup and optimized the landing page, keywords and ads copies based on the result of A/B testing after data analysis.• Allocated budget between multiple campaigns and targeting countries wisely based on the result of data analysis and overall marketing goals.• Built tracking system and auto-reporting system to ensure the accuracy of data collection for the data analysis and able to evaluate the performance of campaigns.• Developed the SOP and procedures to improve the efficiency of teamwork.

Frisco , Texas, Us

• Set up tracking code and analyze the data for the further improvements.• Monitor the progress of campaigns for multi clients and make digital marketing plans and strategies based on the results of data analysis.• Increased ranked keywords from 7,549 to 25,545 in a year for one of the clients and boosted the website organic traffics from 37,394(sessions) per month to 77,350 (sessions) per month by using my SEO strategies. (Source: Ahrefs and GA)• Generated blog page views from 1,149 to 28,117 in a year for one of the clients applied with my content marketing strategies. (Source: GA)• Strategically identify potential keywords opportunities & marketing trends for client’s business via relevant, and active keywords tracking and monitoring.• Evaluate websites and create individualized, corresponding optimization plans.• Developed Content marketing plan based on the customer funnel and finding corresponding blog content for people at the different level of the funnel.• Analyze keywords from different angles such as search volume, keywords difficulty, CTR, click per search (CPS), keywords intents, etc.• Regularly report progress to clients, helping to increase rapport and productivity.• Proactively train SEO&PPC team and BDs, resulting in increasing their understanding of SEO &PPC and all the other marketing related knowledge.• Draft marketing proposals based on the results of marketing research.• Facilitate the development of reporting to effectively analyze the value of the projects and the team members.

Frisco , Texas, Us

• Successfully budget and allocated $1,000,000+ on paid ads.• Researched keywords for SEO purpose based on multiple metrics by using multiple keywords research tools such as MOZ, Keywords finder, SEMrush and Ahrefs. • Tracked and monitored all the paid ads, created future improving plan and actively optimized the paid ads after data analysis to maximize the outcome of paid ads.• Managed and optimized all the PPC ads such as all the kinds of Google ads, Facebook ads, LinkedIn ads, Twitter ads, other networks. • Collaborated with pre-campaign research and all the other types of campaigns such as influencer marketing and public release.• Efficiently completed research including audience personas, market analyses and competitor analyses for project leads

Springfield, Missouri, Us

Enatucs is top student organization in the US. Our mission is using the skills we learned in school to help the community. At the same time, we helped people to find an intern or full-time job during working for the organization. My duties were helping more undergraduate and graduate students to join the organization and connecting the organization with Dallas based companies by attending conferences and events.

• Made a 300,000RMB ($50,000) business deal with the Reconstruction Dept., Ningbo Transportation Engineering Construction Group after drafted a strategic negotiation plan.• Negotiated with potential customers through visiting construction site often • Provided information of machines before they asked or sought through CRM management such as budget and projects' starting day.

Hangzhou, Zhejiang, Cn

Wrote songs for organizations and perform in and out the campus.

N.T., Hong Kong, Hk

• Increased sale 5% roughly after reconfigured the inventory within 2month. • Analyzed buying trend and then optimized the inventory for perishable items.

Master Of Science - Ms, Marketing

Bachelor'S Degree, Finance