Roy C.

Roy C. Email and Phone Number

Head of brand marketing @ OutIn Inc.
Shanghai, China
Roy C.'s Location
Jing'an District, Shanghai, China, China
Roy C.'s Contact Details

Roy C. work email

Roy C. personal email

About Roy C.

● BFA of Academy of Art University.● 15+ years experience managed/ leading design/creative teams/ Ads design teams/ retouching teams/ shooting teams/ in concept development, visual art direction or copy;● 15+ years relevant working experience including senior-level design experience at top-flight design in-house design group.● With complete majors of Design, Marketing, Ads. Possess exceptional conceptual skills who can offer a wide variety of design solutions.

Roy C.'s Current Company Details
OutIn Inc.

Outin Inc.

View
Head of brand marketing
Shanghai, China
Website:
outin.com
Employees:
19
Roy C. Work Experience Details
  • Outin Inc.
    Head Of Brand Marketing
    Outin Inc.
    Shanghai, China
  • Halara
    Creative Director
    Halara Dec 2021 - Present
    上海,廣州
  • Echolac
    Director Of Brand Visual Marketing
    Echolac Feb 2019 - Nov 2021
    Shanghai City, China
    ▲Branding / Marketing / Product Management / Live Broadcasting / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Booth Planning/▲VI CI of BrandEcholac / Swiss Luggage / Conwood / mystere / YooBag / Xroads ▲Responsible for corporate image, brand products and visual management▲According to the company's strategy, online, offline, and other content appeal promotion programs, budget management▲Online product series marketing plan, videos, live broadcast, SOP process promotion program.▲Offline marketing activities, promote business realization through cross industry cooperation, organize media activities, word-of-mouth publicity, fashion week, exhibition, cross industry cooperation activities.)▲Competitive product analysis, the development of product marketing strategy.----------------------------------------------------------------------------------▲A series of brand management standards, including brand introduction, standard logo, image, store display and voice service specification.The company's online e-commerce overall image design style, e-commerce quarterly style planning, activity promotion banner planning, product details page logic and visual presentation planning, brand packaging optimization and update. ▲Multi media operation and planning, copywriting, activity planning, annual and quarterly theme.▲Live broadcast with KOL, SOP, theme content, personnel training, sales script, brand script, anchor cooperation.▲The company's creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲0-1 overall team building. Professional training and guidance of creative design members, mining and stimulating the creative enthusiasm of designers. Market PR copywriters and other members of the professional training and guidance.
  • Yfy Inc.
    Senior Brand Manager
    Yfy Inc. Jul 2014 - Nov 2018
    上海 静安区
    YFY International Co., Ltd. / FMCG / Household cleaning products / TissueBranding / Marketing / Product Management / Live Broadcasting / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Package Design /-----------------------------------------------------------------------------------▲Packaging design, development and market analysis of new products. Including three FMCG brands.▲E-commerce image design, activity promotion banner planning, product detail page logic and visual presentation planning, brand packaging optimization and update.▲Multi media operation and planning, copywriting, activity planning, annual and quarterly theme.▲Cross industry cooperation, offline activity planning, design, and implementation▲Creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲0-1 overall team building. Professional training and guidance of creative design members, mining and stimulating the creative enthusiasm of designers. Market PR copywriters and other members of the professional training and guidance.
  • 上海协承昌化工有限公司
    Creative Director
    上海协承昌化工有限公司 May 2012 - Feb 2014
    上海
    Shanghai Jetcoat Chemical Co., Ltd (Jetcoat )▲Branding / Marketing / Product Management / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Booth Planning/---------------------------------------------------------------------------▲VI CI of Brand▲Creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲Set up the company's digital marketing system, assist the brand to implement the system.▲0-1 overall team building. Professional training and guidance of creative design members, mining and stimulating the creative enthusiasm of designers.
  • Optoma Technology
    Senior Visual Designer
    Optoma Technology 2010 - 2012
    San Francisco, California
    Coretronic Corporation. USA(Optoma / Liuli) ▲Branding / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Booth Planning/ Film Design----------------------------------------------------------------------------------------▲Creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲Set up the company's digital marketing system, assist the brand to implement the system.▲Offline marketing activities, promote business realization through cross industry cooperation, organize media activities, word-of-mouth publicity, fashion week, exhibition, cross industry cooperation activities.)▲ Company / group's image planning. Planning. advertising videos. Exhibition activity planning. Poster, advertising, etc.▲ US region / New product packaging design and development, marketing. Contains two brands, Optoma Projector, LIULI 琉璃工房▲ Online e-commerce image design, include product details page planning, brand design, VI, CI system ...etc.▲ TVC, POSM, Road show...etc.▲ New packaging design and development, a series of products, more than 10 sku / a year.
  • E.S Creation Agency Co.
    Senior Graphic Designer
    E.S Creation Agency Co. Jan 2009 - 2010
    San Francisco
    ▲Logo Design / Web Design / Retail store display & space management / Graphic Design / Film Design
  • Cicada Design Agency Co.
    Graphic Designer
    Cicada Design Agency Co. 2008 - 2010
    美國 舊金山灣區
    ▲Web Design / Retail store display & space management / Graphic Design / Film Design / Offline activities

Roy C. Education Details

Frequently Asked Questions about Roy C.

What company does Roy C. work for?

Roy C. works for Outin Inc.

What is Roy C.'s role at the current company?

Roy C.'s current role is Head of brand marketing.

What is Roy C.'s email address?

Roy C.'s email address is ro****@****ail.com

What schools did Roy C. attend?

Roy C. attended Academy Of Art University, 萬能科技大學, Fu-Hsin Trade & Arts School.

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