Roy C. Email & Phone Number

Shanghai, China

上海，廣州

Shanghai City, China

▲Branding / Marketing / Product Management / Live Broadcasting / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Booth Planning/▲VI CI of BrandEcholac / Swiss Luggage / Conwood / mystere / YooBag / Xroads ▲Responsible for corporate image, brand products and visual management▲According to the company's strategy, online, offline, and other content appeal promotion programs, budget management▲Online product series marketing plan, videos, live broadcast, SOP process promotion program.▲Offline marketing activities, promote business realization through cross industry cooperation, organize media activities, word-of-mouth publicity, fashion week, exhibition, cross industry cooperation activities.）▲Competitive product analysis, the development of product marketing strategy.----------------------------------------------------------------------------------▲A series of brand management standards, including brand introduction, standard logo, image, store display and voice service specification.The company's online e-commerce overall image design style, e-commerce quarterly style planning, activity promotion banner planning, product details page logic and visual presentation planning, brand packaging optimization and update. ▲Multi media operation and planning, copywriting, activity planning, annual and quarterly theme.▲Live broadcast with KOL, SOP, theme content, personnel training, sales script, brand script, anchor cooperation.▲The company's creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲0-1 overall team building. Professional training and guidance of creative design members, mining and stimulating the creative enthusiasm of designers. Market PR copywriters and other members of the professional training and guidance.

上海 静安区

YFY International Co., Ltd. / FMCG / Household cleaning products / TissueBranding / Marketing / Product Management / Live Broadcasting / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Package Design /-----------------------------------------------------------------------------------▲Packaging design, development and market analysis of new products. Including three FMCG brands.▲E-commerce image design, activity promotion banner planning, product detail page logic and visual presentation planning, brand packaging optimization and update.▲Multi media operation and planning, copywriting, activity planning, annual and quarterly theme.▲Cross industry cooperation, offline activity planning, design, and implementation▲Creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲0-1 overall team building. Professional training and guidance of creative design members, mining and stimulating the creative enthusiasm of designers. Market PR copywriters and other members of the professional training and guidance.

上海

Shanghai Jetcoat Chemical Co., Ltd (Jetcoat )▲Branding / Marketing / Product Management / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Booth Planning/---------------------------------------------------------------------------▲VI CI of Brand▲Creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲Set up the company's digital marketing system, assist the brand to implement the system.▲0-1 overall team building. Professional training and guidance of creative design members, mining and stimulating the creative enthusiasm of designers.

San Francisco, California

Coretronic Corporation. USA（Optoma / Liuli） ▲Branding / Digital Marketing / E-commerce Visual Operation / Retail store display & space management / Booth Planning/ Film Design----------------------------------------------------------------------------------------▲Creative, graphic and design evaluation and guidance work, with the company's overall marketing strategy to achieve the desired market effect; with agency cooperation and communication, brand direction, appeal communication and quality control.▲Set up the company's digital marketing system, assist the brand to implement the system.▲Offline marketing activities, promote business realization through cross industry cooperation, organize media activities, word-of-mouth publicity, fashion week, exhibition, cross industry cooperation activities.）▲ Company / group's image planning. Planning. advertising videos. Exhibition activity planning. Poster, advertising, etc.▲ US region / New product packaging design and development, marketing. Contains two brands, Optoma Projector, LIULI 琉璃工房▲ Online e-commerce image design, include product details page planning, brand design, VI, CI system ...etc.▲ TVC, POSM, Road show...etc.▲ New packaging design and development, a series of products, more than 10 sku / a year.

San Francisco

▲Logo Design / Web Design / Retail store display & space management / Graphic Design / Film Design

美國 舊金山灣區

▲Web Design / Retail store display & space management / Graphic Design / Film Design / Offline activities

Bachelor Of Fine Arts - Bfa, New Media Of Computer Art, A

Ba, 商業市场营销, Ａ

包裝設計組, A

Packaging design section