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I’m a hybrid Developer/Designer with 20 years of web building experience. I’m naturally half creative, half technical, and enjoy thinking about the intersection of interface and implementation. Though my background is based on _doing a code_, my ultimate values are helping teams solve problems both customer-facing (the stuff that appears in the web browser) and behind the scenes (how that stuff gets into the web browser). I aim to build responsibly, which means focusing on progressive enhancement, accessibility, web performance, and usability.
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Lead Front End Engineer 🐾Dutch Pet, Inc.Los Angeles, Ca, Us -
Lead Front End Engineer 🐾Dutch Pet, Inc. Jul 2021 - Present -
Web ConsultantOk Web Jan 2001 - PresentGreater Los Angeles Area- Front-End web development, UX/UI design, and product strategy. +Shopify theme dev.- Clients: Dutch Pet, Girlboss, Kosas, Sanguine Bio, Lulu & Georgia, Lisa Says Gah, Sophia Amoruso, ConductorOne
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Technical Co-FounderItk Jun 2018 - PresentGreater Los Angeles AreaI am the Technical Co-Founder of ITK—a curated events listing site covering events in Los Angeles ranging from music and comedy to art, pop-ups, and more. -
Lead Front End Ux DeveloperDiff Eyewear Jan 2018 - Jun 2018Gardena, Ca- Shopify development and site management- UI design (responsive nav redesign, unify site style guide and design system)- UX (including managing A/B tests, monitoring user activity, collaborating with Customer Service team to field user feedback) -
Principal Developer, Web User ExperienceClique Nov 2016 - Jan 2018West Hollywood, California- College Fashionista site redesign implementation (WordPress theme + custom features)- UX and Front-end dev on real-time, interactive fashion show (runway.whowhatwear.com)- Front-end dev on new lifestyle media blog (thethirty.byrdie.com)- Content modeling of article types for site and CMS redesign including introducing a weighted point system for articles and the module within -
Ux DeveloperNasty Gal Sep 2012 - Nov 2016Greater Los Angeles Area- Lead front-end developer and UI designer for ecommerce shopping experience and blog. Instrumental in connecting brand to technology while guiding product direction. Responsive, responsive, responsive.. [#1 in mobile ecommerce experience study (2014)]- Transitioned ecommerce site from externally hosted services (desktop and m dot mobile sites) to fully responsive in-house technology platform.- UX guardian ensuring business and merchandising needs while supporting user experience. Features include lookbooks, Q&A/ratings/reviews, marketing pages, product favoriting, account, checkout, more. NO BS.- Established style guide and interface library (site experience, email templates) to ensure consistent design and enable rabid prototyping/development of new features.- Integrated Contentful, API-first CMS, to power page layout creation [Contentful blog guest post (2014)], control section-specific features [Case study (2014)], and ultimately empower merchandising and editorial teams.- Improved email production process by defining templated layouts across all email types (broadcast, triggered, and transactional), and implemented custom email template tool to speed up workflow and ensured robust layouts that aligned with the email style guide.- Built custom WordPress theme for company blog to align with refreshed branding and add responsive support: blog.nastygal.com- Spearheaded next generation, mobile-first checkout experience from prototyping, development, and user testing.- Continuous site performance and user interaction monitoring to ensure optimal site experience. -
Co-FounderApeshit Jul 2002 - Dec 2015Los Angeles, Ca- Co-founded music blog before the widespread adoption of blogging as a content platform (back when WordPress was b2!).- Responsible for all technology and design, plus shared editorial duties. -
Senior Web DeveloperEvite May 2009 - Aug 2012West Hollywood, Ca- Modernized legacy website including revamp of entire UI/UX which included event creation experience and guest RSVP experience.- Lead effort in developing event engagement features such as a conversation feed, polls, questionaire, and photo sharing. -
Web Developer IiiComcast Entertainment Group (E! Online) Sep 2001 - May 2009Los Angeles, Ca- Lead frontend developer on all customer-facing content sites for E! Online, Style Network/MyStyle, and FearNet.- Built custom internal CMS to manage news/blogs, on-air show packages, and photo galleries via jQuery/Prototype before the age of modern JavaScript frameworks.- Lead implementation of Jive Forums.- Established very early Twitter integration during Twitter's infancy.- Hosted monthly frontend discussion groups. -
Web DeveloperZ.Com Feb 2000 - Jan 2001Burbank, Ca- Design, development, media asset management for celebrity (rebeca romijn, ellen degeneres, tyra banks) and music (red hot chili peppers, methods of mayhem) sites as well as original programming sites (rotten fruit, dare for dollars). -
Dj, Metal Director88.9 Fm Kuci 1996 - 1999Irvine, Ca- Radio show host and Genre Director (Metal) between 1996-1999
Royce Hsu Skills
Frequently Asked Questions about Royce Hsu
What company does Royce Hsu work for?
Royce Hsu works for Dutch Pet, Inc.
What is Royce Hsu's role at the current company?
Royce Hsu's current role is Lead Front End Engineer 🐾.
What is Royce Hsu's email address?
Royce Hsu's email address is ro****@****tch.com
What is Royce Hsu's direct phone number?
Royce Hsu's direct phone number is +162625*****
What schools did Royce Hsu attend?
Royce Hsu attended Uc Irvine.
What are some of Royce Hsu's interests?
Royce Hsu has interest in Music And Music.
What skills is Royce Hsu known for?
Royce Hsu has skills like User Experience, Web Development, Css, Cms, Javascript, User Interface Design, Front End, Blogging, Social Media, Html, Seo, Scrum.
Who are Royce Hsu's colleagues?
Royce Hsu's colleagues are Sam Sam, Joe Mosquito, Bechir Mhadhebi, Saber Doulache, Trent Mourar, Brittany Bilane, Singh Ksingh.
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