Consulting with Founders on Business Development

Strategy, Marketing, Communications, and Partnership consulting from artists and brands focused Fan Engagement.Authentify IT -Growth Marketing Director https://authentifyit.comConsulting on GTM planning and execution across Sports verticals Equipment and ApparelKetoAir https://ketoair.us/ Consulting to create & execute GTM ,content and distribution of a Ketones Breatharlyzer in the US Consulting as Director Customer Experience.Global event retailer servicing motorsports events in 27 countries ,Formula1, FormulaE, Moto GP,DTM EXP -https://exp.fansGlobal supplier of retail infrastructure for retail events consulting Intelligent Venue Services http://www.intelligentvenues.comDigital solutions agency bringing new technologies, RFID, WI-FI, SaaS, EPOS, cashless payments to the entertainment industry servicing 80+ festivals - Live Nation, Isle of Wright, and Glastonbury Festivals. Hat & Beard Publishing – Innovative publishing company The Listen Campaign –http://www.listencampaign.com This global charity created a new model for charitable giving. I developed the blueprint for the global communications & PR program from the structure, staffing, roles & responsibilities ,communication timetables, plan for success, localized partners and agencies for the 5 continents Sugarleaf Media/Jeff the 420 Chef-https://www.jeffthe420chef.comPartnering with Jeff to develop an overall Strategy, Partnerships, Program Development for his innovative odorless and tasteless Cannabis cooking programs from tutorials to developing a YouTube cooking show. We Are Hear– Consulting to develop a new kind of music & artist marketing company.NCompass International - VP Brand Integration and Amplification: Processes geared for growth and organization efficiency. Client teams operated for Toyota, Best Buy, General Mills, EA Games, Activision, Citi Bank, ATT, Lionsgate.

• Established a digital integrated marketing team of 20 to support brand corporate and healthcare sectors with research, planning, design, events, digital and social media. Increased revenue for the group by 18%. • Led RISC team developing strategy based on insights from data and research creating multi-channel go-to-market media communication programs for Philips, P&G, Booking.com and MasterCard. • Directed the digital integration of paid, earned, shared and owned media content creation to support acquisitions and engagement strategy across multi-channel and multi-platform campaigns.

Partner – Global Brand Development Director July 2010 – June 2013Owner of the Global Kodak & Frito Lay Accounts for the Agency (currently leading ConAgra) Co Director of the New York brand marketing practice over seeing Best Buy-Geek Squad/Absolut/Dyson.Strategic council for Food Group/Consumer Tech including Dr. Pepper Snapple Group/Cadbury Adams.Co managed Agency initiative for multi center engagement to develop client director skill sets & office infrastructure across the network resulting in global implementation program.

Senior Vice President, Global Account Director – Kodak February 2005- March 2009 Primary contact for the worldwide clients and the agency.Manage the global network of agency offices & affiliates to execute Kodak’s worldwide PR and Events program.Consult to Kodak’s CMO’s team in setting strategy for Kodak’s Digital growth. Reset worldwide structure for agency’s execution of Kodak plans.Delivered the first Pop up Galleries for the launch of the first Wi-Fi Camera, pushing Kodak into a new era. Managing all communication to focus towards turning the brand around from film to a digital company.Collaborated the charge with So Kodak campaign to encourage brand relevancy with target audience.

Orchestrated the marketing for a variety of businesses operated under the Rocawear/Roca-fella Brands. Woked with the management teams of each business to formulate and execute the marketing content for Rocawaer/Rocafella/State Property/Team Roc/ProKeds plus a varety of partnerships such as Armadale Vodka/America Magazine/Established a marketing organizational structure for the Roc Group.Orchestrated multiple departments to align on common vision to leverage expertise to maximize synergy between the brands and the business units. (Music, Apparel, Footwear, Beverages, Accessories, Film and Media )Set strategy for each brand, developed brand plans, across 7 apparel brands including Rocawear and State Property, 2 record labels, Dash Films, Roc Digital, Armadale Vodka, America Magazine, Pro Keds.Managed the teams to execute the agreed marketing plans for the year resulting in some 40 events being executed in the US, UK and Europe.Led in house creative team to develop advertising campaigns for Rocawear, State Property, Roc Box, Pro KedsDeveloped marketing plans for 2005, by setting strategy and budgets, and focusing resources for growth.

Marketing Consultancy working on client directed projects and assignments Marketing Partners Inc. Creative and Strategic consultant working on Japan Tobacco International & CBS projects.JT International. Developed roll out strategy for Export ‘A’ cigarette brand, created a print and POS campaign to support the 4 city program.CBS: Created a new look for Hoop City, the support program that runs alongside NCAA championships.The Concert Network: Consulting on marketing and sales plans. YouthAIDS : Strategy and planning for fundraising with executive director of Youth Aids. The Katy Barker Agency (Photography & Stylist Agent) performed managing director role, developed and implemented the first stage of a 3 year plan to grow in the 3 offices. (London, Paris, New York).

Vice President Marketing - Sept 1998 - Feb 2002Recommended new department presence marketing, established structure to grow and develop internal skills around PR, sponsorship, product placement, retail marketing, media exploitation and guerilla marketing. This resulted in an ROI of 8 to1 against conventional spend.Led teams to create strategic plans by brand, effectively executed and measured for effectiveness against strategic goals. Implemented some 50+ programs per year consistently exceeding expectations..Implemented global presence marketing strategy resulting in improved program exploitation in all regions including marketing linked to film, TV, and music resulting in successful programs for Levi Jeans with Christine Aguilera, Destiny’s Child, The Mod Squad and Roswell. Member of global advertising and communication review team, for Levi Jeans and Dockers campaigns. Managed the creative redevelopment of the New York sales and marketing showroom and offices.Director Global Marketing - Nov 1996 – Sept 1998Implemented global strategic marketing platform by visiting all main businesses and eliminated all non strategic programs in 2 years, driving a clear product and program message.Created and executed global marketing program to encourage network integration with music sponsorship of Jamiroquai and Massive Attack.Implemented global forums for retail, advertising, research, and merchandising to improve cross-functional understanding of roles and improve communication to create efficiencies across business. Co Director in the creation and implementation of the Levi’s flagship store in San Francisco.Levi Strauss Foundation: Board Director - Nov 1997 – Feb 2002Partnered with Executive Director to increase internal awareness of foundation and its work.Created and set up volunteer day for entire workforce across community affairs network.Led the development and execution of World Aids Day Initiative in 27 countries with a PSA for TV and print.

Marketing Director - February 1991 – November 1996Set strategy for UK business resulting in increased revenues from $150 to $220 million in 5 years.Set sales & marketing plans with sales director developing great teamwork internally/externally with retailers.Managed Merchandising and Marketing teams for product and program development and execution.Developed and executed award winning advertising through BBH London.Regular commentator in marketing press and consumer media as Levi’s spokesperson.Increased tops business by 30% by innovating design and development process with key retailers.Developed and opened 10 Levi’s only stores in UK including the first flagship store.Marketing Manger - November 1989 – February 1991 Created and produced all Marketing collateral, managed photo shoots, design agencies, advertising agency.Managed Retail marketing team-supporting presentation at retail.Managed Sales Conferences, Trade Show attendance booth development and management.Promotions Manger November 1987 – November 1989Developed Sponsored tours for Level 42, and Wet Wet Wet, from contract negotiation to in store promotions. Developed PR program and trade incentive hospitality program.