Matt Royer Email & Phone Number

Herndon, Va, Us

Washington, District Of Columbia, Us

Washington, Dc, Us

- Manages day to day operations of Digital Paid Media as well as a team of associates- Strategizes and executes multi-million dollar media plans for high profile clients across the country between political, advocacy, and corporate clients- Deploys advertisements and digital media across digital platforms including ConnectedTV, Programmatic advertisements, and Social Media.- Scripts and produces digital first ads for major political clients and campaigns while also writing ad copy.

Washington, District Of Columbia, Us

● Executed all Direct Placement and Adwords campaigns for the final quarter of the 2018 & 2020 election cycle and GOTV,assisting on close to 200 campaigns that came in through the firm during the final stretch of the election season.● Utilized excellent skills with advertising platforms including The Trade Desk, Xandr, Facebook, Google Campaign Manager,Linkedin, and Twitter and started the first iterations of Direct Response campaign strategy at the company.● Managed a team of 5 associates and interns, handled large scale budgets, including $150K worth of spend in less than 24 hours for 2018 Wisconsin Gubernatorial race.● Collaborating with the Vice President of Programmatic Trading and Media Planning, planned out direct buy placements, being point of contact for internal team and external vendor questions● Budgeted and advised on premium inventory spends for clients for Business Development ● Trafficked, monitored, and reported on all campaigns run through Premium Video Content through streaming services. ● Developed Direct Buying system for political candidates to purchase on innovative placements like Connected TV streaming services, targeting sports fans live streaming games, and placing audio style ads on music streaming platforms for both english and spanish speaking audiences. ● Established good relationships with various large media groups such as Washington Post, Gannett, USA Today, The LA Times, The Daily Beast, Univision, as well as large AdTech companies like Google, Facebook, Twitter, Hulu, YieldMo, YellowHammer, Tronc, Nexstar, and others. ● Experienced and well versed with working through vendor negotiations and setting up Private Marketplace and Programmatic Guaranteed Deals.

● Managed Democratic primary race for a first time re-election against primary challenger. ● Ran an aggressive field strategy knocking on over 33,000 doors, placing over 6,000 calls, and sending 86,000 texts. Totaling 124,000 voter contacts everywhere in the 86th District.● Raised $185,000 from individual donations, online contributions, and in-kind contributions in 3 months.● Earned endorsements and support from Labor Unions, Progressive Organizations, and other elected officials.

Washington, Dc, Us

● Managed day to day digital strategy for client list including a Presidential campaign, PACS, and advocacy groups. ● Ran successful email and advertising programs for major Progressive candidates, raising thousands of dollars for campaigns. ● Main point of contact between internal team and external clients, practicing excellent communication skills between both.

● Managed entire campaign for a Democratic primary race with a first-time candidate running against an incumbent winning 40% of the vote. ● Ran an aggressive field strategy knocking on 25,817 doors, placing 2,480 phone calls, sending 32,171 texts, and greeting over 5000 people at Metro stops along the Orange and Silver Lines in the District. Totaling 72,203 voter contacts in every county, every zip code, every precinct, and every neighborhood in the 31st District. ● Launched expansive paid digital program in house from January - June targeting super Democratic voters, millennial democratic activists, and specific issue-based concerns. ● Earned endorsements and support from Run For Something, Our Revolution Northern Virginia, Greater Greater Washington, Progressive Virginia Project, and Women for Justice along with former Democratic Party chairs, fellow Democratic candidates, former candidates for Lt. Governor and county board, activists and civic association leaders.

● Managed entire campaign from start to finish for a Special Firehouse Primary to replace then Delegate Jennifer Boysko who was replacing then State Senator Jennifer Wexton.● Raised around $10,000 in total from in-kind contributions, online fundraising, and individual campaign contributions.

Washington, District Of Columbia, Us

● Collaborating with the Vice President of Programmatic Trading and Media Planning, planned out direct buy placements, being point of contact for internal team and external vendor questions● Budgeted and advised on premium inventory spends for clients for Business Development ● Trafficked, monitored, and reported on all campaigns run through Premium Video Content through streaming services. ● Developed Direct Buying system for political candidates to purchase on innovative placements like Connected TV streaming services, targeting sports fans live streaming games, and placing audio style ads on music streaming platforms for both english and spanish speaking audiences. ● Established good relationships with various large media groups such as Washington Post, Gannett, USA Today, The LA Times, The Daily Beast, Univision, as well as large AdTech companies like Google, Facebook, Twitter, Hulu, YieldMo, YellowHammer, Tronc, Nexstar, and others. ● Experienced and well versed with working through vendor negotiations and setting up Private Marketplace and Programmatic Guaranteed Deals. • Sole executor of all Direct Placement and Adwords campaigns for the final quarter of the 2018 election cycle and GOTV. • Assisted on well over 500 campaigns that came in through the firm during the final stretch of the election season.

• Strategized advertisements and writes messaging for progressive candidates' and organizations' statewide and nationwide campaigns• Experienced with working on campaigns for Federal and State candidates.• Planned out creative in teamwork with design to get the most effective, persuasive content for increased engagement and acquisition. • Further built upon past practices with message testing in order to come up with the best content for advertisements, while strategically placing each to a specific audience• Oversaw campaigns through from writing proposals and media plans, to GOTV and Election Day efforts• Launched, monitored, and optimized campaigns on several different DSPs and Advertising platforms• Proven success rate in overall engagement and delivery of campaigns• Managed advertising campaigns and budgets for several different clients at one time• Responsible for relaying strategy and reports back to the client on a regular basis while advising what further actions should be taken for greatest success

Washington, Dc, District Of Columbia, Us

• Advocated and lobbied on behalf of land use issue clients, primarily wind and solar farm developers. • Participated in GOTV efforts for local and statewide elections• Managed numerous paid digital advertisement campaigns through programmatic and social media platforms for both acquisition and persuasion• Implemented sophisticated message testing through polling, statistical analysis, and data analysis• Oversaw the development of several online grassroots advocacy groups in support of interests in their communities• Canvassed neighborhoods and project areas with on the ground door knocking, while implementing key tools for the campaign • Assisted in managing campaigns for Fortune 500 companies• Managed social media pages and messaging put out for various clients• Oversaw all data management and databases company wide• Built out and maintained social media tracking, while producing intelligence reports for different clients• Used causal analysis, environmental behavior analysis, and data mapping tools to build out profiles for ideal audiences for client campaigns as well as messaging points.

Herndon, Va, Us

• Analyzed data pulls from Salesforce through Excel, Discount Analysis, Sales Quota Analysis, Pricing and Cost Implementation Analysis, and Other Financial Analysis• Priced software based on demographics set out by Deltek for partnering and contracted companies•Constructed SQL type Databases for sales figures for analysis for each fiscal quarter• Formatted analysis of finances, such as Discounts and Sales Quotas, on a quarterly and annual basis into Pivot Tables, Spreadsheets, and Powerpoint presentations to be presented to CEO and CFO by team management• Converted sales numbers from TCV to ACV to perform quarterly and annual analysis

Boston, Ma, Us

• Improved transparency and traceability of National Business Line financial projections by outlining the key environmental, strategic, operating, and risk assumptions embedded in 2014-2019 business outlooks – researched indicators of potential future environments for additional context (ex: cash services and payments)• Provided a detailed future-state analysis of the financial services industry for use in FSO strategic planning based on independent research of the current state and causal environment, a SWOT analysis, and information on FinTech trends • Provided targeted industry research on pro and con positions for various evolving roles of the CFO to inform the Enterprise Financial Planning business assessment discussion guide used in the future visioning exercise for Federal Reserve financial management • Formulated on-boarding materials to lessen the learning curve of the complex governance structure, in part, by providing clarity into the decision making authority of the numerous System leaders, conferences and committees• Revamped the FSO’s internal website and primary communication channel, documented progress on FSO high priority initiatives for reporting to the Conference of First Vice Presidents, drafted memos and timelines for executive-level communications to the Advisory Group on Financial Management, and provided general support to FSO management• Participated in In-Job training courses including Project Management courses and Financial Analyst courses

• Responsible for the safety and nutrition of assigned campers• Provided swim instruction for children age 3-12 on all stroke techniques• Lead a team of lifeguards monitoring pool • Rewarded with Employee awards on 3 different occasions • Practiced excellent time management, people, and leadership skills and consistently appointed team and project leader

Abu Dhabi, Ae, Ae

• Built a model car with a team with the ability to travel over 400 miles on one gallon of gas• Raised environmental awareness with use of car at UAE environmental convention• Built the frame and constructed the steering mechanism• Practiced Arabic language skills while abroad, excellent teamwork, and leadership skills

Sorensen Institute For Political Leadership, Emerging Leaders Program

Bachelor'S Degree, Intelligence Analysis Major, Criminal Justice Minor

High School