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Roy Escobar is listed as Strategic planning | Product Management | Brand Management | Comms Management | Marketing management | Branded content | Digital transformation | Digital marketing at Findasense, a Teleperformance Company, a company with 294 employees, based in Bogota, D.C., Colombia. AeroLeads shows a work email signal at findasense.com and a matched LinkedIn profile for Roy Escobar.
Roy Escobar previously worked as CX Strategy Architect, Innovation Leader at Findasense, A Teleperformance Company and Channel marketing Lead at Xiaomi Technology. Roy Escobar holds Especialista En Gestión Empresarial, Business Administration And Management, General from Politécnico Grancolombiano.
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AeroLeads found 1 current-domain work email signal for Roy Escobar. Compare company email patterns before reaching out.
Advertiser with focus on strategic planning and digital marketing.I have honed a vast experience managing and developing positioning and content strategies for national and multinational brands through market research, data analysis, trendhunting, strategic processes, etc. Highly resourceful, analytic and enthusiastic for digital and cultural behaviours to develop action plans for brands, understanding current cultural contexts of targets by using data from META Business, Google Ads, Google Analytics, Social Studio, Talk Walker, WARC, Social Flower, Klear, CRM and such.I'm passionate for finding new oportunities in digital settings, data analysis and digital transformation and becoming a better digital leader.
Listed skills include Estrategia, Estrategias De Contenido, Copywriting, Comunicaciones Empresariales, and 26 others.
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A career timeline built from the work history available for this profile.
Bogotá, Distrito Capital, Colombia
- Leading digital and ATL marcomms strategic planning.- Collaborate with cross-functional teams to interpret social data and translate audience research into actionable and accurate cultural insights and message structures.- Enhance CX through targeted strategies, developing comms frameworks.- Creating consumer profiles, CX journeys, consulting trend and.
Bogotá, Capital District, Colombia
- Led high-visibility projects for multiple vendors across channels- Improved brand placement on stores and tested new formats.
Bogotá, Distrito Capital, Colombia
- Achieved 110% of brand awareness target by midyear through strategic initiatives and support for retail actions.- Managed partnerships with key vendors such as Páramo, RedBull, and Houd Sound, resulting in high media impact and enhanced product experiences to drive brand awareness and sellout.- Managed highly successful launch events for new devices.
Bogotá, Distrito Capital, Colombia
- Led marketing and communications strategic planning for key accounts- Development of co-creation workshops and new materials for brand guidance- Conducting market research and analysis through research tools (DANE, TGI), as well as digital analytics (Social Studio, Talkwalker, Klear, WARC) to develop insights.Brands: DERSA (Top Terra, Jabón Rey, Dersa.
Bogotá, Bogotá D.C. Department, Colombia
- Championed strategic comms planning using cultural research, including mystery shopping, surveys, and interviews.- Analyzed consumer and market trends to nurture brand strategies and uncover business opportunities.- Leveraged digital analytics tools for data-driven insights.Brands such as Apple, Adidas Colombia, Prodesa (Construction Company), Grupo.
Bogotá D.C., Colombia
- Led strategic planning for ATL and digital campaigns.- Monitoring cultural, market, tech and consumer trends through benchmarking to develope strategic insights.Brands including Claro Prepago, Claro Empresas, Claro Negocios, Claro Música, Carulla, Kia, Tetra Pak, and Toyota.
Bogotá D.C., Colombia
Leading research to develop and nurture comms and social media strategies for: - Norton Abrasivos (Construction Supplier)- Porkcolombia (Pork Meat Association)- Instituto Incap (Education Services)- Institución Colombo Germana (Technical Institution)- Fundación Libérate (Ong).
- Led digital strategic planning initiatives to drive impactful social communications and marketing plans, doing data analysis from platforms like Social Bakers, Google Analytics, Google Ads, market social metrics, and netnographies to optimize insight development and campaign effectiveness.Brands including British Council, Buchanan's (Diageo), Ángel.
Conceptualizing and developing innovative creative concepts and copywriting for ATL, BTL and digital channels by ensuring cohesive campaigns through compelling narratives that resonated with target audiences’ insights across platforms.Brands: Chevrolet Financial Services, Bancompartir, Banco Agrario, Procaps, Seguros Alfa, Fontur, and Icono Urbano.
- Developing social media strategies- Copywriting, data analysis and reporting for social media.Brands: Gurú Colombia (Cultural Site), Publicar (Directory) Sunlover (Beverage).
Bogotá
- Developing social media strategies- Implementing digital ads for multiple brands- Budget optimization, reporting and analysis of results of social media advertising.Brands: Adidas, Chevrolet, Reebok, Nokia, Sony Entertainment Television, Volvo, Centro Comercial Santa Ana
Bogota
Other employees you can reach at findasense.com. View company contacts for 294 employees →
Andres Patiño Hernandez
Colleague at Findasense, A Teleperformance Company
Bogota, D.C., Capital District, Colombia, Colombia
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ED
Eduardo Daniel Reyes Damian
Colleague at Findasense, A Teleperformance Company
Ecatepec De Morelos, México, Mexico, Mexico
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RM
Rebeca Merinero Ramos
Colleague at Findasense, A Teleperformance Company
Seseña, Castile-La Mancha, Spain, Spain
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GM
Gabriela Montoya Martinez
Colleague at Findasense, A Teleperformance Company
Xochimilco, Mexico City, Mexico, Mexico
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FG
Felipe Gentil
Colleague at Findasense, A Teleperformance Company
Bogotá D.C. Metropolitan Area, Colombia
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DA
Daniela Avalos
Colleague at Findasense, A Teleperformance Company
Buenos Aires, Buenos Aires Province, Argentina, Argentina
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JC
Juan Carlos Corral Mendoza
Colleague at Findasense, A Teleperformance Company
Guayaquil, Guayas, Ecuador, Ecuador
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FM
Felipe Marsiglia Echavarría
Colleague at Findasense, A Teleperformance Company
Medellín, Antioquia, Colombia, Colombia
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AG
Adri G. Villasana
Colleague at Findasense, A Teleperformance Company
Mexico City Metropolitan Area, Mexico
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DB
Daniela Burgos Inostroza
Colleague at Findasense, A Teleperformance Company
Chile, Chile
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Leading digital transformation strategies and processes in companies by understanding the role of new technologies in the corporate.
Learning of experience design methodologies, to be applyed in 360 strategies to build customer loyalty by defining buyer persona, Customer.
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Roy Escobar works for Findasense, a Teleperformance Company.
Roy Escobar is listed as Strategic planning | Product Management | Brand Management | Comms Management | Marketing management | Branded content | Digital transformation | Digital marketing at Findasense, a Teleperformance Company.
AeroLeads has found 1 work email signal at @findasense.com for Roy Escobar at Findasense, a Teleperformance Company.
Roy Escobar is based in Bogota, D.C., Colombia while working with Findasense, a Teleperformance Company.
Roy Escobar has worked for Findasense, A Teleperformance Company, Xiaomi Technology, Grey, Tbwa\Colombia, and Ogilvy & Mather.
Roy Escobar's colleagues at Findasense, a Teleperformance Company include Andres Patiño Hernandez, Eduardo Daniel Reyes Damian, Rebeca Merinero Ramos, Gabriela Montoya Martinez, and Felipe Gentil.
You can use AeroLeads to view verified contact signals for Roy Escobar at Findasense, a Teleperformance Company, including work email, phone, and LinkedIn data when available.
Roy Escobar holds Especialista En Gestión Empresarial, Business Administration And Management, General from Politécnico Grancolombiano.
Roy Escobar is listed with skills including Estrategia, Estrategias De Contenido, Copywriting, Comunicaciones Empresariales, Digital Copywriting, Strategic Planning, Social Media, and Writing.
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