Roy Escobar Email & Phone Number

Bogotá, Distrito Capital, Colombia

- Leading digital and ATL marcomms strategic planning.- Collaborate with cross-functional teams to interpret social data and translate audience research into actionable and accurate cultural insights and message structures.- Enhance CX through targeted strategies, developing comms frameworks.- Creating consumer profiles, CX journeys, consulting trend and strategic papers, co-creation workshops to enhance team and clients information basis.- Leading New Business Newsletter project by guiding interdisciplinary teams to identify emerging beheavioral and industry trends through data research, audience insights, market information and strategic thinking Brands: Coca Cola PACS, Coca Cola Key Accounts, Coca Cola CIC, Prodesa, Mercado de Valores Costa Rica, Scotiabank Colpatria, PROSALON.

Bogotá, Capital District, Colombia

- Led high-visibility projects for multiple vendors across channels- Improved brand placement on stores and tested new formats.

Bogotá, Distrito Capital, Colombia

- Achieved 110% of brand awareness target by midyear through strategic initiatives and support for retail actions.- Managed partnerships with key vendors such as Páramo, RedBull, and Houd Sound, resulting in high media impact and enhanced product experiences to drive brand awareness and sellout.- Managed highly successful launch events for new devices including Redmi Note 10 Series, Mi 11 Lite 5G, and Xiaomi 11T Series, achieving a 63% increase in views and a 35% increase in engagement rate.- Expanded brand visibility through targeted media outlets, aligning with objectives and target profiling goals.- Budget optimization towards digital ads for key vendors awareness and conversion goals

Bogotá, Distrito Capital, Colombia

- Led marketing and communications strategic planning for key accounts- Development of co-creation workshops and new materials for brand guidance- Conducting market research and analysis through research tools (DANE, TGI), as well as digital analytics (Social Studio, Talkwalker, Klear, WARC) to develop insights.Brands: DERSA (Top Terra, Jabón Rey, Dersa As), Opain, Colfondos and Conmebol.

Bogotá, Bogotá D.C. Department, Colombia

- Championed strategic comms planning using cultural research, including mystery shopping, surveys, and interviews.- Analyzed consumer and market trends to nurture brand strategies and uncover business opportunities.- Leveraged digital analytics tools for data-driven insights.Brands such as Apple, Adidas Colombia, Prodesa (Construction Company), Grupo Argos (Infrastructure), and Porkcolombia.

Bogotá D.C., Colombia

- Led strategic planning for ATL and digital campaigns.- Monitoring cultural, market, tech and consumer trends through benchmarking to develope strategic insights.Brands including Claro Prepago, Claro Empresas, Claro Negocios, Claro Música, Carulla, Kia, Tetra Pak, and Toyota.

Bogotá D.C., Colombia

Leading research to develop and nurture comms and social media strategies for: - Norton Abrasivos (Construction Supplier)- Porkcolombia (Pork Meat Association)- Instituto Incap (Education Services)- Institución Colombo Germana (Technical Institution)- Fundación Libérate (Ong).

- Led digital strategic planning initiatives to drive impactful social communications and marketing plans, doing data analysis from platforms like Social Bakers, Google Analytics, Google Ads, market social metrics, and netnographies to optimize insight development and campaign effectiveness.Brands including British Council, Buchanan's (Diageo), Ángel Guardián (Diageo), Chocolates Jet, and De Moteros (Terpel Celerity).

Conceptualizing and developing innovative creative concepts and copywriting for ATL, BTL and digital channels by ensuring cohesive campaigns through compelling narratives that resonated with target audiences’ insights across platforms.Brands: Chevrolet Financial Services, Bancompartir, Banco Agrario, Procaps, Seguros Alfa, Fontur, and Icono Urbano.

- Developing social media strategies- Copywriting, data analysis and reporting for social media.Brands: Gurú Colombia (Cultural Site), Publicar (Directory) Sunlover (Beverage).

Bogotá

- Developing social media strategies- Implementing digital ads for multiple brands- Budget optimization, reporting and analysis of results of social media advertising.Brands: Adidas, Chevrolet, Reebok, Nokia, Sony Entertainment Television, Volvo, Centro Comercial Santa Ana

Bogota

Especialista En Gestión Empresarial, Business Administration And Management, General

Máster En Transformación Digital Para Fintech, Transformación Digital

Leading digital transformation strategies and processes in companies by understanding the role of new technologies in the corporate.

Cx, Customer Experience

Learning of experience design methodologies, to be applyed in 360 strategies to build customer loyalty by defining buyer persona, Customer.

Diplomado Especializado En E-Commerce Y Marketing Digital, Marketing Digital

Publicista, Public Relations, Advertising, And Applied Communication

Televisión, Fotografía Y Video, Comunicación Audiovisual