Roy Filou Email & Phone Number

Penteli, GR

Greece

Lead the Marketing operations for the New Business of Nestlé Health Science (NHSc), recently integrated to Nestlé Hellas. Develop the long-term portfolio strategy and effective brand operating plans to build competitive success across the region/market. Reporting to Business Executive Officer Nestlé Health Science, manage, coach & develop a team of 6.

Greece

• Main Responsibilities:Lead the Waters Business in Still & Carbonated market and managing local and international brands (Korpi, Perrier, San Pellegrino, Acqua Panna & Contrex). Responsible to deliver Organic Growth.
• Design sustainability roadmap for premium local brand Korpi creating a 360 holistic approach.
• Design & launch in 1,5 years new products with 50% recycled PET & 50% recycled PE in the Greek market exceeding by far all competitors
• Develop new communication strategy for our sustainable launches (ATL/BTL, Digital & PR plans)
• Educate consumers and create emotional connection through CSV tactical strategy. Partner with local NGOs & EYS/AB group to reinforce sustainability strategy.
• Lead the E-Business Nestle Waters Transformation journey

Lead the Nutrition Business (Infant Formula, Liquid Gums & Baby Food) for 3 countries (Greece, Cyprus & Albania, ~16,7MM val. Sales). Responsible to deliver Organic Growth, COP1 & Market share targets by managing 7% PFME budget. Reporting to Business Executive Office Nutrition, manage, coach & develop a team of 5 people. Member of the Greek Nestle.

Nestle Hellas SA

• Reporting to Business Executive Officer Nutrition, manage, coach & develop a team of 4 people Main Responsibilities:Lead the Nutrition Business (Infant Formula, Liquid Gums & Baby Food). Responsible to deliver Organic.
• Increase MS in NAN brand +260 bps in 2 years in a declining IF market of -3,5%
• Create communication paths with the Medical Communications Manager and Medical Team Leaders to align strategy, priorities, and action plan in private pediatricians & maternal public & private institutes

Galderma (Nestle Skin Health)

• Reporting to Managing Director (CEO) & Regional BU Director Europe-Middle East-Africa, doted team of 23 people. Main Responsibilities:Control and Manage A&C business (Restylane portfolio of dermal fillers, Restylane.
• Launch Restylane Megabrand in Med Hub: Strategic Direction, Distributors’ training, Press Releases, Media Plan & Social media creation, IMCAS/AMWS participation with Restylane launch of Sharon Stone global campaign
• Participate in main country congresses, organize Restylane live injection workshops for doctors and lecture at Galderma Key doctor events throughout Greece
• Negotiation and agreement of annual sales targets and financial commitments with distributors & key customers.
• Handle the established country KOL's ensuring proper communication to the medical target and visit directly key clients
• Design tailor made scientific and promotional material to strengthen brand presence in doctors’ offices

• Reporting to Managing Directors, Country Business Leaders & Business Development Mgr West Europe for 4 business units (Medical, Dental, Orthodontic & Consumer Health Care products), lead a team of 4 people.Main.
• Develop new markets/opportunities for growth in Health Care dpt: Littmann Acceleration plan (+48% vs. OP), Dental (Prevention line introduction) & Orthodontics dpt (Aesthetic Solutions implementation plan +32% vs. OP)
• Lead the acceleration plan for Consumer Health Care brands and increase awareness for two Global Consumer Brands, Nexcare& Futuro in the Pharma Channel (+15% sell out vs OP)
• Introduce & list envelop Nexcare plasters line in key 200 pharmacies within 6 m.
• Establish pharmacy centers for Orthopedic Futuro brand and create specific development plan to exceed the market growth
• Introduce Futuro in new sales channels (Sports market) and organize the participation in targeted exhibitions eg. Marathon Expo

• Reporting to Managing Directors, Country Business Leader & Business Development Mgr WE for 3 business units (Medical, Dental & Orthodontic products), lead a team of 3 people. Member of the Greek Leadership Team.Main.
• Achieved the stretch P&L Health Care targets for 3 consequent years (101%-105% vs. OP)
• Design, implement and control top 7 Health Care Strategic projects representing the 80% of the business; Increase the participation to 85% and focus in secondary /acceleration plans with high opportunities
• Re-formulate product line up, price strategy, bonus allocation and product forecasting per distribution network.
• Lead the project of “the new generation digital dentistry”, 1st among all EU countries

• Reporting to Country Business Leader & Business Development Mgr WEMS, Lead, manage and motivate the local staff consisting of the sales and marketing departments (team of 15 people). Member of the Greek Leadership.
• Design, follow and Execute the budget for over 14 mil € in total. Over achievement by 11% vs. 2011 budget.
• Manage distribution network consisting of 65 dealers throughout Greece and Cyprus (annual targets, bonus schemes, promo budget, medical events, comms strategy)
• Manage 100 Key Opinion Leaders and Key Clinics throughout Greece (strategic agreements, design customized training programs and communication to increase rotation.Special recognition within 3M Hellas & #1 position in.

• Responsible for the P&L of both departments (sales, pricing, expenses, CGM, AR turns, income).The position entailed Strategic Product Planning, competition analysis, sales volume forecasting, sales volume forecasting..
• Negotiation with Key Accounts and accurate implementation of the Commercial Conditions.
• Participated in a series of Pan European 3M project teams for Six Sigma methodology and in strategic planning meetings.
• Responsible for all Six Sigma projects and new products launches.
• Direct key account management and development of major buying groups.
• Direct report of the telesales dpt. for the daily calls and monthly reporting for sales results and leads to dealers & sales reps.

Athens, Attiki, Greece

Organize all marketing activities for the Dental dpt, both to the channel partners and to the end-users. Special recognition for a marketing program for Orthodontic “Free Orthodontic Check-up program” targeted to the public.Development and Co-ordination of tailor-made activities for key accounts including long term financing in attractive packages for.

Athens, Attiki, Greece

Athens, Attiki, Greece

Mba, Marketing

Major in Marketing Main courses: Financial Management, Accounting, Marketing Management, Marketing Strategies, Production & Operations mgt.

Bachelor, Marketing

Education record