- Established an ABM (Account-Based Marketing) program from scratch while working closely with sales teams to develop targeted account strategies.- Developed Lead Generation and Demand Generation plans to increase brand visibility and customer acquisition.- Developed a comprehensive game plan to create a new product category design to enhance awareness and establish market leadership.- Oversaw the development of a new website, managing the entire process from wireframing to execution.- Successfully executed tradeshows, side events, and company conferences with leading industry sponsors and speakers to boost brand visibility and generate business opportunities.- Managed cross-functional collaboration with PR, digital marketing, design, and content agencies to align strategies with organizational objectives.- Led the creation and management of various types of content, such as newsletters, webinars, videos, and social media activity.

• Developing and executing Moovit’s strategic B2B/SaaS marketing plan by leveraging appropriate tactics including marketing automation, landing pages, webinars, conferences, ebooks, infographics, videos and paid media.• Developing and executing global event strategy with 50-60 events per year. Ownership including strategic oversight, budget management (over $300k per year), conference materials and booth design, speakers and presentations preparation, sales alignment and measurement, and more.• Working and collaborating with SDRs and field sales managers across multiple territories to build proper outreach plans, lead management processes and more.• Supporting the global B2B brand awareness and storytelling, culminating in Moovit's multiple awards (including Smart 50, Transport Ticketing Awards, GovTech 100 and ACT’s 40 Under 40).• Supporting and executing employer branding plans, culminating in awards such as Top 30 tech companies to work for in Israel (DUNS'100), Top 50 tech companies to work for (Calcalist) and higher Glassdoor ranking

• Marketing - Developing and executing marketing and content strategy, including paid media (online & offline), landing pages, company blog, case studies, video content, content repurposing and more. • Events – Planning, producing and organizing all the company’s events (trade-shows, partner channel events, meet-ups), including brand awareness strategy, budget management, marketing materials, and presentations. • Social Media – Rebuilding the company’s social assets from the ground up, including Facebook, Linkedin, Twitter and YouTube presence.• Employer Branding - Developing and executing an employer branding strategy from scratch within channels such as PR, website, social media, Glassdoor, video content, meetups, online and offline paid media, recruitment events and more.• PR - Developing the company's global PR strategy and acted as the company spokesperson. Managing media program including press releases, interviews and thought leadership op-eds while working with a global PR agency.

• Covering the tech industry, including articles, op-eds and interviewswith leading entrepreneurs and C-level executives.• Anchorman and editor of technology internet show on Globes TV.• Moderator and panelist at leading tech industry events.• Executed and planned different content projects with leading brands such as Google, Bank Hapoalim, McCann Digital Israel and more.

• Managed a team of five reporters. Planned, organized and edited articles at the tech and telecom desk.

Guided and mentored startups about how to pitch the media, how to approach journalists and bloggers, how and when to use PR and more