Founder: Head Of Partnerships, Operations, Strategy, Business Development, Legal, And Creative
Current• Spearheaded the development and launch of Active Cashmere, a sustainable brand offering water-repellent, machine-washable, and durable luxury cashmere. • Oversee creative direction, operations, and legal aspects. • Build strategic partnerships and exclusive product collaborations with retailers and brands. • Create and execute go-to-market, brand positioning, marketing, digital media, public relations, and business development strategies. • Establish and audit product sustainability and compliance standards. • Facilitate vendor, licensing, service provider agreements, corporate policies, and terms of use. • Maintain intellectual property registrations and protection. • Merchandise and designs knitwear collections for private label, wholesale, and direct-to-consumer distribution. • Produce and curate all content and creative collateral. • Design, develop, and manufacture product collections. • Maintain relationships with third-party manufacturers, retail buyers, designers, and creative directors. • Expand on the history of a family business in the cashmere industry.