• Spearheaded the development and launch of Active Cashmere, a sustainable brand offering water-repellent, machine-washable, and durable luxury cashmere. • Oversee creative direction, operations, and legal aspects. • Build strategic partnerships and exclusive product collaborations with retailers and brands. • Create and execute go-to-market, brand positioning, marketing, digital media, public relations, and business development strategies. • Establish and audit product sustainability and compliance standards. • Facilitate vendor, licensing, service provider agreements, corporate policies, and terms of use. • Maintain intellectual property registrations and protection. • Merchandise and designs knitwear collections for private label, wholesale, and direct-to-consumer distribution. • Produce and curate all content and creative collateral. • Design, develop, and manufacture product collections. • Maintain relationships with third-party manufacturers, retail buyers, designers, and creative directors. • Expand on the history of a family business in the cashmere industry.

• Consult on go-to-market strategy, brand identity, and business development for niche luxury brands.• Develop and implement key strategies for marketing, product development, content creation, and creative direction.• Provide legal and business development services.• Offer legal advisory services on corporate structure, agreements, and intellectual property.• Provide high-level consulting on growth frameworks and sustainable expansion.• Ensure compliance with updated environmental, social, governance, and sustainability standards.

• Advise on intellectual property, employment, corporate communication, and marketing matters.• Conduct trademark registrations and advise on copyright related issues.• Draft and negotiate licensing, distribution, independent contractor, and non-disclosure agreements.• Develop order confirmations, terms and conditions, website terms, privacy policy, disclaimers, and corporate policies.

• Consult on all aspects of brand positioning and development. • Expand the brand's physical and digital presence, including website and social media facilitation. • Facilitate creative partnerships and developed strategies for brand exposure and media presence. • Build strategic alliances to enhance brand visibility. • Produce fashion presentations and runway shows. • Advise on brand growth as a board member, providing marketing, creative, and legal advice.

• Launched an online social network and community for beauty enthusiasts.• Managed brand development, marketing, public relations strategies, and editorial content. • Prepared the creative blueprint for the brand website, including back-end and UX/UI design. • Worked with design and coding teams to implement website design, cohesive branding, and key technology features.

• Drafted memoranda on legal aspects of marketing and promotion initiatives.• Attended attorney-client meetings and participated in weekly internal divisional meetings.• Assisted with contract review, negotiations, and legal analysis.

• Created brand identity for an emerging fashion brand. • Lead marketing initiatives, including creating key relationships with retailers, blogs and magazines. • Negotiated agreements with retailers, consultants, distributors, and manufacturers.• Conducted press and sales outreach and events.