Roy Hegger, Mba work email
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Roy Hegger, Mba personal email
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With a strategic focus built on 16 years in Marketing Operations, Sales Operations, Digital Marketing, and Demand Generation, I specialize in enhancing corporate ecosystems to accelerate growth and efficiency. Holding an MBA, I have developed a profound mastery in orchestrating seamless integrations across enterprise technology platforms, financial services, marketing agencies, and tech startups.My approach centers on utilizing sophisticated marketing operations to bridge gaps across the organization, thereby enhancing conversion rates, optimizing resource allocation, and significantly increasing revenue. I am adept at developing and managing advanced CRM and marketing systems such as Salesforce.com, Marketo, Eloqua, and Oracle Fusion. These tools are pivotal in my ability to construct detailed reports and intuitive dashboards that provide actionable insights, enabling marketing and sales teams to precisely measure ROI and strategically steer resources to maximize business impact.Featured in Forbes, I discussed the transformative impact of modern marketing—specifically the importance of understanding customer "digital body language" to deliver targeted content that drives engagement and sales. This perspective is a cornerstone of my methodology, which applies data-driven strategies to foster customer-centric and results-oriented marketing landscapes.As a leader recognized for pioneering revenue generation and marketing automation, I continue to leverage my comprehensive skill set to drive forward-thinking strategies that respond dynamically to market demands and deliver measurable outcomes.Modern Marketing Emerges As Sales-Stoking Science:https://www.forbes.com/sites/oracle/2013/07/02/modern-marketing-emerges-as-sales-stoking-science/
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Principal Consultant2B MarketingDenver, Co, Us
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Principal2B Marketing Apr 2022 - Present‣ Specialize in optimizing marketing operations and CRM integration for B2B SaaS companies, enhancing efficiency and accelerating growth‣ Implement advanced marketing automation strategies using Marketo and Salesforce to streamline processes and improve lead management‣ Design targeted email marketing strategies to nurture leads and boost customer engagement, driving conversions and fostering loyalty‣ Develop comprehensive reporting and custom dashboards to provide actionable insights, enabling data-driven decision-making and demonstrating clear ROI
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Marketing & Sales ConsultantSprchrgr Nov 2022 - PresentLos Angeles, Ca, Us -
Marketing & Sales ConsultantGravity Jack Sep 2022 - PresentSpokane, Washington, Us -
PresidentBroadlands Historic Condominium Aug 2023 - Present
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Director, Marketing Operations & Business DevelopmentAbsolute Software Oct 2022 - Apr 2024Seattle, Washington, Us‣ Led the overhaul of marketing operations, implementing advanced lead management and scoring systems that consistently exceeded industry benchmarks for lead-to-opportunity conversion rates.‣ Took charge of the SDR team, developing processes and content that increased meeting and opportunity generation by 20% quarter over quarter, despite a decrease in inbound leads, showcasing the team's enhanced efficiency and ability to thrive in challenging conditions.‣ Developed comprehensive dashboards for Marketing and Sales teams, enhancing visibility into lead flow, opportunity generation by source, attribution models, and SLAs.‣ Successfully managed and integrated a disparate set of systems across duplicate Salesforce, Marketo, Hubspot, Demandbase, Outreach, ZoomInfo, and Drift Platforms, unifying them into a consolidated technology stack to enhance operational efficiency and data synergy. -
Director, Demand GenerationRoutable Feb 2022 - Jun 2022San Francisco, California, Us‣ Influenced go-to-market strategy and set calendar of activities to guide demand generation team in implementing marketing campaign initiatives to drive high-quality leads as a part of meeting company opportunity goals‣ Managed 3 direct reports, an agency partner, and $2M annual budget for online ads, digital, and events marketing‣ Increased MQL volume (+150%) and improved conversion to opportunity (+88%) by expanding demand generation activities to include new digital channels, utilizing strategic partnerships, email nurturing, attending trade shows, and hosting recurring virtual events -
MbaUniversity Of Colorado Aug 2020 - May 2022Denver, Colorado, Us -
Head Of Digital MarketingQuiq Sep 2017 - Feb 2022Bozeman, Mt, Us‣ Provided demand generation expertise in the areas of paid advertising, SEO, website development, conversion optimization, lead generation, marketing automation, sales operations, email marketing, and BI / analytics‣ Partnered with internal stakeholders to gather requirements, translate needs, and develop clear strategies to implement operational enhancements ensuring deliverables are executed within scope and on time‣ Administered internal marketing and sales systems having integrated Marketo, Salesforce, ZoomInfo, and SalesLoft to manage account and person data, campaign deployment, automations, and sales / marketing processes‣ Oversaw lead management through each stage of the demand funnel from campaign development, advertising spend, nurturing, lead scoring, lead routing, and opportunity tracking ensuring accurate attribution and results‣ Owned website strategy and development increasing organic traffic 50% and on-site engagement 25% YoY‣ Developed dashboards and report insights weekly to management on campaign effectiveness, lead generation results, and opportunity attribution to assess and recommend innovations to evolve growth strategies -
Senior Demand Generation TechnologistIntelligent Demand Apr 2016 - Sep 2017Denver, Colorado, Us‣ Advised enterprise B2B clients on strategic marketing development, lead management, and systemsintegrations/implementations for more efficient marketing and sales demand generation efforts‣ Audited MAPs and CRMs data, program development, scoring, attribution, and analytics to develop models for improving overall database health, demand generation, lead flow, and business intelligence‣ Managed projects across industries such as Healthcare, Technology, Design, Finance, and Manufacturing to understand business requirements and delivered solutions for improved revenue generation programs‣ Developed presentations and documentation for client communications in delivery of projects, requirements, or up-sell opportunities including audit insights, utilization guides, and compliance recommendations‣ Implemented two Marketo marketing automation systems with Salesforce integrations after conductingextensive discovery into business requirements, including content migration, data cleansing, operationalprograms, lead scoring, and workflow processes‣ Led implementation of new business intelligence reporting system with development of sales and marketing dashboards across multiple lines of business and data sources aggregating various processes and definitions -
Digital Demand Generation Manager361 Capital Jul 2014 - Apr 2016Conshohocken, Pa, Us‣ Initiated $116M new assets (30% of total raised) resulting in $1.2M in revenue, increased lead flow 28% week over week, and generated 3,000 new opportunities in 2015 through demand generation‣ Campaign management owning strategic planning, copy-writing, implementation and delivery‣ Lead generation through development of digital assets, sales/marketing communications, sales processes, and lead nurturing programs‣ Data scientist creating customer personas to segment/target for increased personalization -
Product ManagerOracle Nov 2013 - Mar 2014Austin, Texas, Us‣ Developed pricing strategy for SAAS products ‣ Field enablement and communication of product knowledge and quarterly updates‣ Managed product proposals through pricing and delivery for general availability -
Demand Generation AnalystOracle Mar 2012 - Oct 2013Austin, Texas, Us‣ Advise lead flow and marketing integrations for $B+ acquisitions‣ Improve lead scoring execution - resulting in $1M+ more pipeline in three month period‣ Manage third-party outbound prospecting team generating $1M+ in pipeline annually‣ Administered routing of 100K+ leads to global sales resulting in $93M pipeline‣ Developed and presented analysis of global demand generation activities to senior mgmt‣ Enhanced sales lead management process ensuing faster lead conversion, increased visibility through reporting, and improved management of prospecting activities‣ Led copy-writing and creative proofing of online collateral and advertising media
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Demand Generation AnalystRightnow May 2011 - Mar 2012Bozeman, Mt, Us -
Sales Systems And Process EnablementRightnow Apr 2009 - May 2011Bozeman, Mt, Us‣ Advised and implemented new sales process globally through training and tool enhancements‣ Developed sales forecasting, performance, and other cross-departmental analytics reporting‣ Managed technical requests from global sales for systems performance and optimization‣ Assist in internal video communications from filming and editing to live broadcast
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Industry/Digital MarketingRightnow Aug 2008 - Apr 2009Bozeman, Mt, Us‣ Developed and presented to VP of Marketing an analysis on the efficiency of $1M in online advertising ‣ Created a 6 minute video for company website to showcase new product release used in sales presentations‣ Wrote 150+ analytical reports to track website trends, prospects and customer data monthly‣ Prepared 20 sales presentations highlighting product benefits and increased ROI for potential customers‣ Researched more than 30 ecommerce companies preparing comprehensive one-page summaries used by upper management for prospecting
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Assistant ProducerMontanapbs Aug 2005 - Aug 2008Bozeman, Mt, Us‣ Managed 10 person crew with multiple functions to produce an hour-long live television programMontana Veterans Project -
Promotion/Graphic DesignerMontanapbs Aug 2005 - Aug 2008Bozeman, Mt, Us‣ Designed animated graphics for on-air program underwriters‣ Edited feature-length programs into 5 - 60 second commercials‣ Co-scripted and filmed partnership spot with Blue Man Group
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DirectorMontanapbs Aug 2005 - Jul 2008Bozeman, Mt, Us‣ Montana Ag Live - directed crew of 10 to produce live show with 5 panelists discussing agricultural topics
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Brand ManagerMontana State University Sep 2007 - Apr 2008Bozeman, Mt, Us‣ Ranked #1 by ten of my marketing peers‣ Directed, scripted, and edited two commercials for AOL Instant Messenger‣ Compiled market research by conducting focus groups and video interviews with 60 respondents ‣ Developed affiliate media plan for TV comprised of budgeting, media selection, and scheduling
Roy Hegger, Mba Skills
Roy Hegger, Mba Education Details
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University Of ColoradoMaster Of Business Administration - Mba -
Montana State University-BozemanMarketing
Frequently Asked Questions about Roy Hegger, Mba
What company does Roy Hegger, Mba work for?
Roy Hegger, Mba works for 2b Marketing
What is Roy Hegger, Mba's role at the current company?
Roy Hegger, Mba's current role is Principal Consultant.
What is Roy Hegger, Mba's email address?
Roy Hegger, Mba's email address is ro****@****and.com
What is Roy Hegger, Mba's direct phone number?
Roy Hegger, Mba's direct phone number is +130324*****
What schools did Roy Hegger, Mba attend?
Roy Hegger, Mba attended University Of Colorado, Montana State University-Bozeman.
What are some of Roy Hegger, Mba's interests?
Roy Hegger, Mba has interest in Skiing, Traveling, Climbing, Videography, Spanish.
What skills is Roy Hegger, Mba known for?
Roy Hegger, Mba has skills like Crm, Analytics, Saas, Marketing, Business Intelligence, Market Research, Cloud Computing, Management, Advertising, Sales Process, Lead Generation, Customer Relationship Management.
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