Roy Israeli Email & Phone Number

Israel

- Overseeing global marketing for the company, managing the marketing team in Israel and the United States. - Supporting a global network of over 60 distributors in terms of marketing plans and initiatives. - Managing Kapro's business activity in North America, growing business to achieve company targets across a variety of distribution and.

Amiad, Israel

Amiad Water Systems is a world leader in water treatment and filtration solutions.- Building an -in-house marketing team to address global marketing requirements across 7 subsidiaries and two business segments. - Responsibility for the corporate global strategic marketing plan.- Management of various inbound and outbound activities.

Karmiel, Israel

- Product marketing: Managing marketing and sales of an innovative B2C/B2B technological product. Managing sales managers for distribution and eCommerce channels. - Corporate Marketing: Responsibility for all the marketing strategy and activities (both online and offline) for Opgal's global activities. Managing the Opgal marketing department (graphics.

Israel

• Opgal is a leading global provider of innovative infrared thermal imaging systems and advanced vision and surveillance solutions.
• Creating and leading the online sales operation, reaching over $1M in sales in the first year.
• Owning the company’s online marketing end-to-end, building and executing a go-to-market strategy.
• Implementing data driven methodology for online marketing based on analytic software.
• Managing online lead generation through a variety of online… Show more Opgal is a leading global provider of innovative infrared thermal imaging systems and advanced vision and surveillance solutions.
• Managing online lead generation through a variety of online channels.

DevSense specializes in creating innovative technological solutions. As CMO my responsibilities include but not limited to:- Coordination of business operations, sales and marketing channels and administration. - Development of business strategies and marketing plans.- Managing multi-channel marketing budget- Developing new business opportunities both.

MedWOW.com, the leading online marketplace for buying and selling new and used medical devices and parts, has successfully focused on assisting the international market with a trading platform, backed-up by numerous MedWOW support services. The user-friendly portal connects buyers, sellers and service providers of medical equipment from all over the world.

• Executed CogniFit’s new marketing strategy, becoming an online brand providing subscription based service directly to consumers.
• Led CogniFit’s direct digital marketing using social media campaigns, search engine optimization tools and others leading to a significant increase in online subscriptions.
• Revised the user experience of the consumer product & corporate website to support the creation of new brand equity.
• At times, served as the acting VP marketing, managing a team… Show more
• At times, served as the acting VP marketing, managing a team of Marcom writers, Graphic designers and SEO experts to meet defined objectives.
• Performed market, competitor and data analysis to support marketing efforts, from mining information to final summary of conclusions.

• Wrote the online (blogs, web pages) and offline (brochures, print ads, white papers) Marcom material of the company.
• Acted as the professional support POC, answering in-depth to inquiries from customers and business partners in NA and Europe.
• Conducted several successful client-oriented pilots starting with conceptualization to execution and conclusion delivery.
• Presented the company’s products at conferences and customer-sites around the world.
• Analyzed usage data to… Show more
• Analyzed usage data to support executive decisions on future business strategies. Show less

• Managed 2 intervention teams in project dealing with ergonomic design and leadership.
• Interfaced with governmental and industrial entities to enable the different projects.
• Delivered detailed and thorough analysis and feasible recommendations for future implementation.

M.Sc., Behavioral Sciences And Management

Activities and Societies: The Academy Of Management

B.A. (With Honors), Behavioral Sciences

Activities and Societies: The Unit For Social Involvement