Roy Jensen Email & Phone Number

Greater San Diego Area

Recruited by former Regence colleagues to lead the following projects:• Content and messaging development for the individual health plan consumer online tool.• Developing integrated marketing programs promoting Providence Health Insurance products with a focus on both business and consumer audiences.• Measuring and reporting on marketing campaign outcomes and effectiveness.• Partnering with cross-functional teams on integrated fitness and health program focused on critical health issues including weight loss and diabetes prevention and management.

Seattle, Wa

• Lead all Go to Market efforts for Regence’s most high profile lines of business, including: Individual, Group, Health Savings Plan, and Specialty products. GTM planning is comprised of: Sales training programs, digital media, web, print ad creative, collateral, and sell-in materials.• Created Health Insurance exchange strategy resulting in 15% increase in membership.• Developed brand strategy and plan for three new product launches resulting in exceeding sales goals: Group HSA 120%, Individual product suite 106% and Oregon Select Network Options 109%• Lead cross-functional teams spanning the company including: Operations, sales, PR, customer service, finance, and product development.• Received Spotlight Award from President of Regence for Outstanding Marketing Contribution in 2012.

Cypress, Ca

• Directed all marketing efforts for five restaurant concepts, representing over $120M in sales, with locations located across four states comprising 54 locations.• Lead rebranding and expansion of our most premium restaurant concept, El Torito Grill, resulting in an 8.3% sales increase.• Developed branding, marketing strategy and lead execution for 8+ promotional campaigns annually, encompassing a $3.5M budget.• Managed advertising agency, freelance creative talent, and in-house design team on execution of all consumer communications including: Direct mail, radio, print, digital, point of purchase, menu merchandising and PR initiatives.• Maximized Acapulco restaurant direct mail marketing campaign by reducing promotional expenses by over $600K and increasing sales by 2.5%.• Responsible for three direct reports including: Marketing Manager, Marketing Coordinator and Graphic Design Manager.

Portland, Oregon Area

• Lead rebranding effort for 39 unit Burgerville restaurant concept.• Managed over 15 seasonal marketing campaigns, encompassing a $2.7M marketing budget. Company sales increased by 9% during this timeframe.• Lead new product development team on multiple projects (e.g. research, concept testing, and launch of entrée salad line, healthy alternatives menu and the new breakfast menu).• Directed advertising efforts and managed agency across all TV, radio, print, digital, point of purchase, and public relations initiatives.• Responsible for two direct reports including: Marketing Coordinator and Marketing Assistant.• Won the 2004 Nation’s Restaurant News national kids menu award in the fast-casual category.