Roy Jensen Email & Phone Number

Greater San Diego Area

• Recruited by former Regence colleagues to lead the following projects:
• Content and messaging development for the individual health plan consumer online tool.
• Developing integrated marketing programs promoting Providence Health Insurance products with a focus on both business and consumer audiences.
• Measuring and reporting on marketing campaign outcomes and effectiveness.
• Partnering with cross-functional teams on integrated fitness and health program focused on critical health issues including weight loss and diabetes prevention and management.

Seattle, WA

• Lead all Go to Market efforts for Regence’s most high profile lines of business, including: Individual, Group, Health Savings Plan, and Specialty products. GTM planning is comprised of: Sales training programs, digital.
• Created Health Insurance exchange strategy resulting in 15% increase in membership.
• Developed brand strategy and plan for three new product launches resulting in exceeding sales goals: Group HSA 120%, Individual product suite 106% and Oregon Select Network Options 109%
• Lead cross-functional teams spanning the company including: Operations, sales, PR, customer service, finance, and product development.
• Received Spotlight Award from President of Regence for Outstanding Marketing Contribution in 2012.

Cypress, CA

• Directed all marketing efforts for five restaurant concepts, representing over $120M in sales, with locations located across four states comprising 54 locations.
• Lead rebranding and expansion of our most premium restaurant concept, El Torito Grill, resulting in an 8.3% sales increase.
• Developed branding, marketing strategy and lead execution for 8+ promotional campaigns annually, encompassing a $3.5M budget.
• Managed advertising agency, freelance creative talent, and in-house design team on execution of all consumer communications including: Direct mail, radio, print, digital, point of purchase, menu merchandising and PR.
• Maximized Acapulco restaurant direct mail marketing campaign by reducing promotional expenses by over $600K and increasing sales by 2.5%.
• Responsible for three direct reports including: Marketing Manager, Marketing Coordinator and Graphic Design Manager.

Portland, Oregon Area

• Lead rebranding effort for 39 unit Burgerville restaurant concept.
• Managed over 15 seasonal marketing campaigns, encompassing a $2.7M marketing budget. Company sales increased by 9% during this timeframe.
• Lead new product development team on multiple projects (e.g. research, concept testing, and launch of entrée salad line, healthy alternatives menu and the new breakfast menu).
• Directed advertising efforts and managed agency across all TV, radio, print, digital, point of purchase, and public relations initiatives.
• Responsible for two direct reports including: Marketing Coordinator and Marketing Assistant.
• Won the 2004 Nation’s Restaurant News national kids menu award in the fast-casual category.